Brray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,294,755
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:45:44 UTC
Genres
Biography
Brray indexes high with fans in the 18-24 range in UNITED STATES, COLOMBIA, MEXICO. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 28,800 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward La Perla, Warner Music, Univision, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Brray when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,294,755 · Engagements 7,229 · Rate 0.6% Posts 1,200 · Views 38,051 · Avg Likes 7,012 · Avg Comments 136 · Avg Views 38,051 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 26% 13-17: 6% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (26%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (14%) COLOMBIA (14%) MEXICO (11%) VENEZUELA (8%) SPAIN (8%) |
Top regions: UNITED STATES (14%), COLOMBIA (14%), MEXICO (11%) |
| Platform Engagement | Instagram: 4,489 avg likes/post · Tiktok: 28,800 avg views/post · Youtube: 9,251 avg views/post | Best reach: Tiktok 28,800 avg views; best engagement: Instagram 4,489 avg likes |
Top Brand Affinities
La Perla
Warner Music
Univision
Pro Tools
Amazon Music
Andis
Suavecito
New Era
Barber Shop Connect
Acura
SoundCloud
Movistar
| Brand | Category | Score |
|---|---|---|
| La Perla | Apparel & Fashion | 37.76 |
| Warner Music | Entertainment & Media | 27.96 |
| Univision | Entertainment & Media | 18.04 |
| Pro Tools | Tools, DIY & Garden | 10.64 |
| Amazon Music | Entertainment & Media | 9.60 |
| Andis | Beauty & Personal Care | 9.44 |
| Suavecito | Beauty & Personal Care | 8.33 |
| New Era | Apparel & Fashion | 7.46 |
| Barber Shop Connect | Beauty & Personal Care | 7.24 |
| Acura | Automotive | 6.71 |
| SoundCloud | Entertainment | 6.08 |
| Movistar | Telecom & Internet Services | 6.04 |
| American Airlines | Travel & Hospitality | 5.94 |
| Pioneer | Technology | 5.28 |
| Spotify Music | Entertainment & Media | 5.18 |
| Champion | Apparel & Fashion | 4.96 |
| iHeartRadio Music Awards | Entertainment | 4.94 |
| Amway | Beauty & Personal Care | 4.63 |
| Ableton | Audio & Music Gear | 4.24 |
| Pull&Bear | Apparel & Fashion | 4.04 |
| Beats Electronics | Audio & Music Gear | 3.86 |
| Los Angeles Lakers | Sports & Outdoors | 3.37 |
| Versace | Apparel & Fashion | 3.30 |
| Supreme | Apparel & Fashion | 3.17 |
| Sneakerhead | Footwear | 3.15 |
| Guess | Apparel & Fashion | 3.04 |
| Urban Outfitters | Apparel & Fashion | 3.03 |
| VidaSana | Health & Wellness | 2.77 |
| Tomorrowland | Apparel & Fashion | 2.73 |
| NBA | Sports & Outdoors | 2.57 |
| Lollapalooza | Entertainment | 2.56 |
| Fila | Apparel & Fashion | 2.48 |
| Call of Duty | Gaming & Esports (Software/Titles) | 2.42 |
| Hennessy | Alcoholic Beverages | 2.41 |
| Monster Beverage | Beverages | 2.38 |
| Scion | Automotive | 2.35 |
| Sprite | Beverages | 2.32 |
| Cafecito | Food & Snacks | 2.31 |
| musical.ly | Entertainment & Media | 2.23 |
| MTV | Entertainment | 2.17 |
| Kodak | Cameras & Photography | 2.06 |
| shein | Apparel & Fashion | 2.04 |
| Sony | Consumer Electronics | 2.01 |
| Heineken | Alcoholic Beverages | 1.93 |
| Nike | Entertainment & Media | 1.91 |
| Rolex | Jewelry & Watches | 1.90 |
| Forever 21 | Apparel & Fashion | 1.84 |
| Grand Theft Auto | Gaming & Esports (Software/Titles) | 1.83 |
| FashionNova | Apparel & Fashion | 1.82 |
| Tommy Hilfiger | Apparel & Fashion | 1.81 |
Official Profiles
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LoginArtist: Brray
The map shows every radio station that aired Brray today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-23)
Total: 17,520,452
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
14,069,785 | 80.30% |
| [+] |
Audiomack |
3,295,967 | 18.81% |
| [+] |
Pandora |
149,248 | 0.85% |
| [+] |
Yandex |
5,452 | 0.03% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:44:05 | LOKERA | WSUN - El Nuevo Zol 97.1 | Tampa, FL, US | 190 |
| 2025-08-21 06:43:33 | Dalo TO' | Exa Honduras | Tegucigalpa, HN | 179 |
| 2025-08-21 05:10:11 | La Jeepeta | Hot 103.5 | Sacramento, CA, US | 8 |
| 2025-08-21 04:36:36 | LOKERA | Hot 103.5 | Sacramento, CA, US | 10 |
| 2025-08-21 03:54:18 | Dalo TO' | Exa Honduras | Tegucigalpa, HN | 179 |
| 2025-08-21 03:37:18 | Freshy (Remix) | CIBL | Montreal, QC, CA | 218 |
| 2025-08-21 02:01:26 | Bachata Bélica | Más FM 101.3 | Paysandú, UY | 190 |
| 2025-08-21 00:37:41 | LOKERA | Loca Latino | Madrid, ES | 190 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
