Brownout

Brownout

Country: US

Influential: 49.33% Fanbase: 19.71% Trending: 64.14%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 57.78% • Very Strong

As of 2025-09-08

6,143

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 17:03:43 UTC

Genres

poplatin afrobeatr&b, funk & soulfunkinstrumental funkhip-hop & rapbboylatinlatin

Scores

Score: DMDB 49.30% | Fanbase 19.70% | Trending 64.10% | CAREER STAGE: MID_LEVEL

Biography

Brownout, an eight-piece Latin funk and rock band, draws inspiration from a diverse range of musical influences heard in the American Southwest, blending norteño, conjunto, hard rock, blues, funk, and R&B. Formed as a side project of Grupo Fantasma, the band is known for creatively reimagining music from artists like Black Sabbath. Starting with a self-released 7" in 2005, Brownout quickly gained popularity and released their debut album, "Homenaje," in 2008, winning an Austin Music Award along the way.

Following their debut, Brownout released albums like "Aguilas and Cobras," "Oozy," and a series of funk versions of Black Sabbath songs titled "Brownout Presents Brown Sabbath." In 2018, they put out "Fear of a Brown Planet," an instrumental tribute to Public Enemy's "Fear of a Black Planet," showcasing their signature '70s-style funk sound. The band's music is characterized by horn-driven arrangements, groovy basslines, and dynamic guitar work.
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Brownout Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Brownout resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, CANADA, MEXICO. The demographic is heavily male (86%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,432 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ampeg, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Brownout score 1.87%Moderate bucket.
Brand: MOOGBrand: AmpegBrand: Mixcloud
Followers:6,143
Engagements:115
Rate:1.9%
Posts:440
Views:2,432
Avg Likes:113
Avg Comments:3
Avg Views:2,432

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,143 · Engagements 115 · Rate 1.9%
Posts 440 · Views 2,432 · Avg Likes 113 · Avg Comments 3 · Avg Views 2,432
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
35-44: 25%
45-64: 23%
18-24: 21%
Largest: 25-34 (29%); next: 35-44 (25%)
Gender Split Female: 14%
Male: 86%
Non-binary/Other: 0%
Skews male (86%)
Top Countries UNITED STATES (83%)
CANADA (2%)
MEXICO (2%)
BRAZIL (2%)
UNITED KINGDOM (2%)
Top regions: UNITED STATES (83%), CANADA (2%), MEXICO (2%)
Platform Engagement Instagram: 87 avg likes/post · Youtube: 2,432 avg views/post Best reach: Youtube 2,432 avg views; best engagement: Instagram 87 avg likes

Top Brand Affinities

MOOG
Score: 57.78
Ampeg
Score: 51.84
Mixcloud
Score: 50.94
Live Nation
Score: 45.58
Marshall
Score: 39.37
Warner Music
Score: 24.14
Akai
Score: 22.99
Paramount Pictures
Score: 22.59
Pro Tools
Score: 16.96
Amazon Music
Score: 15.54
Ableton
Score: 11.82
Sennheiser
Score: 10.68
Brand Category Score
MOOG 57.78
Ampeg 51.84
Mixcloud 50.94
Live Nation 45.58
Marshall 39.37
Warner Music 24.14
Akai 22.99
Paramount Pictures 22.59
Pro Tools 16.96
Amazon Music 15.54
Ableton 11.82
Sennheiser 10.68
Houston Livestock Show and Rodeo 9.45
Pioneer 8.94
Schwartz's 8.63
Spotify Music 8.51
United 8.22
Beats Electronics 7.97
Kickstarter 7.91
Pilsner Urquell 7.86
Jameson 7.34
FOX 6.87
Bud Light 5.74
iHeartRadio Music Awards 5.60
Coors 5.53
ESPN 5.52
Margaritaville 5.51
Emporium 5.43
Lollapalooza 5.32
Cadillac 5.27
Volcom 5.24
Comedy Central 5.13
The Home Depot 5.07
SoundCloud 5.02
NBC 4.67
Cafecito 4.41
Coachella 4.23
Verizon 4.12
Paypal 3.98
Nixon 3.98
Uber 3.88
Columbia Pictures 3.78
Airbnb 3.78
UberEATS 3.76
Budweiser 3.68
Gillette 3.61
MTV 3.43
Guinness 3.22
NHL 3.15
Warner Bros 3.11

Official Profiles

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Artist: Brownout

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-19)

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Aired At Song Station Location Duration (s)
2025-08-19 03:50:24 Planet Caravan Radio Futuro Santiago, CL 424

Popularity (2025-10-02)

Platform%
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