Brown Bird
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
18,374
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:01 UTC
Genres
Scores
Biography
Brown Bird, a musical project born out of love in 2008, saw Dave Lamb and MorganEve Swain coming together as a duo that defied genre limitations. Their music drew influence from various sources, resulting in a unique sound that questioned and illustrated the world around them. Despite undergoing personnel changes and battling Lamb's leukemia diagnosis, the band continued to create music until Lamb's passing in 2014. Swain released Brown Bird's final album, "Axis Mundi," a year later and now leads The Huntress and Holder of Hands.
Brown Bird converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, BRAZIL. Audience shape is heavily male (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,637 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Gillette, Kickstarter underscores a strong fit in Vinyl records and turntables, Concert tickets and merchandise, Music streaming subscriptions. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,374 · Engagements 362 · Rate 2.0% Posts 1,123 · Views 2,637 · Avg Likes 362 · Avg Comments 11 · Avg Views 2,637 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 34% 35-44: 18% 45-64: 7% |
Largest: 25-34 (38%); next: 18-24 (34%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (71%) CANADA (6%) BRAZIL (4%) UNITED KINGDOM (2%) AFGHANISTAN (1%) |
Top regions: UNITED STATES (71%), CANADA (6%), BRAZIL (4%) |
| Platform Engagement | Instagram: 326 avg likes/post · Youtube: 2,637 avg views/post | Best reach: Youtube 2,637 avg views; best engagement: Instagram 326 avg likes |
Top Brand Affinities
Ampeg
Gillette
Kickstarter
Pilsner Urquell
Jameson
Amazon Music
Bonneville
Hasbro
Pacific Northwest Wonderland
Hurley
Margaritaville
Columbia Pictures
Recommendations
Products & Services
- Vinyl records and turntables
- Concert tickets and merchandise
- Music streaming subscriptions
- Music lessons and workshops
- Collaborative music projects
- Indie music festivals
- Crowdfunding platforms for artists
- Music-themed apparel and accessories
Marketing Angles
- Highlight the emotional storytelling in music
- Engage audiences with behind-the-scenes content
- Promote the legacy of Brown Bird and its impact
- Leverage nostalgia for indie and folk music
- Create community-driven events and meetups
- Utilize social media for fan interactions and Q&As
Content Themes
- Storytelling through music and lyrics
- Live performance highlights
- Fan stories and testimonials
- Music genre explorations
- Collaborations with other indie artists
- Behind-the-scenes of music creation
Partnership Brands
- Ampeg
- Spotify Music
- Kickstarter
- Dunkin' Donuts
- Etsy
- Amazon Music
- Columbia Pictures
- Harley-Davidson
- Polaroid
- SoundCloud
- Guinness
- Chipotle Mexican Grill
- MTV
- WWE
- Taco Bell
- Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 23.08 |
| Gillette | Beauty & Personal Care | 11.36 |
| Kickstarter | E-commerce & Marketplaces | 9.96 |
| Pilsner Urquell | Alcoholic Beverages | 8.10 |
| Jameson | Alcoholic Beverages | 7.65 |
| Amazon Music | Entertainment & Media | 7.61 |
| Bonneville | Apparel & Fashion | 6.86 |
| Hasbro | Toys & Games | 6.59 |
| Pacific Northwest Wonderland | Apparel & Fashion | 5.77 |
| Hurley | Apparel & Fashion | 5.50 |
| Margaritaville | Apparel & Fashion | 5.42 |
| Columbia Pictures | Entertainment | 5.41 |
| Coors | Alcoholic Beverages | 5.00 |
| Carhartt | Apparel & Fashion | 4.59 |
| Spotify Music | Entertainment & Media | 4.46 |
| Dunkin' Donuts | Food & Snacks | 4.38 |
| Airbnb | Travel & Hospitality | 4.29 |
| Verizon | Telecom & Internet Services | 4.26 |
| Cadillac | Automotive | 4.17 |
| Taco Bell | Restaurants & Food Service | 4.08 |
| Showtime | Entertainment | 3.88 |
| NHL | Sports & Outdoors | 3.88 |
| Guinness | Alcoholic Beverages | 3.72 |
| Emporium | Apparel & Fashion | 3.71 |
| Holden | Automotive | 3.61 |
| Campari | Beverages | 3.45 |
| Budweiser | Beverages | 3.45 |
| Chipotle Mexican Grill | Restaurants & Food Service | 3.30 |
| Tinder | Technology | 3.29 |
| Paramount Pictures | Entertainment & Media | 3.24 |
| Busch | Beverages | 3.10 |
| Gatorade | Beverages | 3.07 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 3.01 |
| Harley-Davidson | Automotive | 3.01 |
| Mulberry | Apparel & Fashion | 2.96 |
| Polaroid | Cameras & Photography | 2.83 |
| Paypal | Finance, Banking & Insurance | 2.77 |
| Etsy | E-commerce & Marketplaces | 2.65 |
| WWE | Entertainment | 2.56 |
| MTV | Entertainment | 2.56 |
| Star Wars | Entertainment | 2.51 |
| Nickelodeon | Entertainment | 2.49 |
| SoundCloud | Entertainment & Media | 2.32 |
| Kodak | Cameras & Photography | 2.31 |
| Jack Daniels | Beverages | 2.25 |
| Subaru | Automotive | 2.12 |
| Dr. Martens | Apparel & Fashion | 2.08 |
| Jeep | Automotive | 2.04 |
| Pixar | Entertainment | 2.01 |
| Fujifilm | Cameras & Photography | 1.92 |
Official Profiles
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LoginArtist: Brown Bird
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 512,882
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
234,282 | 45.68% |
| [+] |
Last.fm |
159,334 | 31.07% |
| [+] |
Pandora |
119,266 | 23.25% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:32:11 | Fingers to the Bone | WUMB | Boston, US | 186 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |