Brothers Osborne
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
850,267
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Their album "Skeletons" received critical praise and commercial success, with hit songs like "Younger Me" resonating with audiences worldwide. Brothers Osborne's accolades also include multiple CMA and ACM awards, as well as RIAA Gold and Platinum certifications for their music. With a growing fan base and over 2.7 billion global streams, the duo continues to make an impact on the country music scene as leaders of the new Nashville generation.
Brothers Osborne keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, NIGERIA, CANADA. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 4,544 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Ariat, Miller Lite supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 850,267 · Engagements 2,366 · Rate 0.3% Posts 1,537 · Views 7,181 · Avg Likes 2,342 · Avg Comments 101 · Avg Views 7,181 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 18-24: 30% 35-44: 19% 45-64: 16% |
Largest: 25-34 (31%); next: 18-24 (30%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (65%) NIGERIA (11%) CANADA (6%) BRAZIL (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (65%), NIGERIA (11%), CANADA (6%) |
| Platform Engagement | Instagram: 1,885 avg likes/post · Tiktok: 4,544 avg views/post · Youtube: 2,637 avg views/post | Best reach: Tiktok 4,544 avg views; best engagement: Instagram 1,885 avg likes |
Top Brand Affinities
Live Nation
Ariat
Miller Lite
Margaritaville
Bud Light
J.Crew
Coors
Free People
Barstool Sports
All Saints
Houston Livestock Show and Rodeo
Scotiabank
| Brand | Category | Score |
|---|---|---|
| Live Nation | 36.05 | |
| Ariat | 29.42 | |
| Miller Lite | 16.35 | |
| Margaritaville | 12.15 | |
| Bud Light | 12.13 | |
| J.Crew | 10.91 | |
| Coors | 10.75 | |
| Free People | 10.74 | |
| Barstool Sports | 10.54 | |
| All Saints | 10.32 | |
| Houston Livestock Show and Rodeo | 9.93 | |
| Scotiabank | 9.44 | |
| Delta | 8.71 | |
| Amazon Music | 8.67 | |
| Lowe's | 8.58 | |
| Verizon | 8.49 | |
| Sennheiser | 8.40 | |
| Busch | 8.38 | |
| Influenster | 7.88 | |
| NBC | 7.81 | |
| Kroger | 7.44 | |
| Carhartt | 6.60 | |
| Publix | 6.43 | |
| T.J. Maxx | 6.41 | |
| MamaBear | 6.38 | |
| NHL | 6.37 | |
| Tim Hortons | 6.30 | |
| Chick-fil-A | 6.29 | |
| Budweiser | 5.76 | |
| Jeep | 5.74 | |
| BarkBox | 5.56 | |
| Anthropologie | 5.36 | |
| Jack Daniels | 5.26 | |
| Urban Outfitters | 4.98 | |
| Bentley | 4.91 | |
| American Airlines | 4.91 | |
| Target | 4.87 | |
| HomeGoods | 4.85 | |
| American Eagle | 4.75 | |
| Steve Madden | 4.67 | |
| Gillette | 4.63 | |
| ESPN | 4.60 | |
| The Home Depot | 4.47 | |
| Taco Bell | 4.35 | |
| OLD NAVY | 4.33 | |
| Lollapalooza | 4.31 | |
| Walmart | 4.17 | |
| PetSmart | 4.17 | |
| FedEx | 4.16 | |
| iHeartRadio Music Awards | 4.02 |
Official Profiles
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LoginArtist: Brothers Osborne
The map shows every radio station that aired Brothers Osborne today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
