Brother Culture

Brother Culture — reggae artist from GB.

Originally hailing from Brixton, the English artist launched his career in 1982 as an MC for Jah Revelation Muzik. Fast forward to a decade later, he impresses…

Influence: 55.13% Fanbase: 33.77% Trending: 65.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 30.87% • Very Strong

As of 2025-09-08

148,973

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:51:36 UTC

Genres

reggaereggaedubmodern reggaefrench reggaedub reggaereggae fusionelectronicuk dub

Biography

Originally hailing from Brixton, the English artist launched his career in 1982 as an MC for Jah Revelation Muzik. Fast forward to a decade later, he impresses London audiences with his MC skills and vocal prowess, catching the attention of key figures in the UK dub/roots music scene. Brother Culture solidifies his reputation at London’s Dub Club, captivating audiences with his versatile flow and seamless adaptability to various styles.

Quickly rising to prominence, Brother Culture becomes a prolific artist in the music scene, releasing numerous projects and performing globally. Known for his willingness to explore different genres and push musical boundaries, he collaborates with acclaimed labels like Liquid Sound Design and a roster of notable artists such as Wackies, Mungos Hi-Fi, and The Prodigy. Presently, Brother Culture strengthens his ties with Europe through the release of his latest album "Code Name" in partnership with Evidence Music.

Top Brand Affinities

Report Date: 2025-09-08

Brother Culture maintains consistent pull among 25-34 & 18-24 audiences across FRANCE, MEXICO, UNITED STATES. The audience leans heavily male (81%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,312 avg views per post; Youtube functions as the community touchpoint. Affinity with Mixcloud, Akai, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brother Culture score 0.22% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:148,973

Engagements:325

Rate:0.2%

Posts:2,233

Avg Likes:318

Avg Comments:10

Avg Views:5,312

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 148,973 · Engagements 325 · Rate 0.2% Posts 2,233 · Views 5,312 · Avg Likes 318 · Avg Comments 10 · Avg Views 5,312	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 32% 35-44: 15% 45-64: 4%	Largest: 25-34 (46%); next: 18-24 (32%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	FRANCE (18%) MEXICO (9%) UNITED STATES (7%) UNITED KINGDOM (7%) BRAZIL (5%)	Top regions: FRANCE (18%), MEXICO (9%), UNITED STATES (7%)
Platform Engagement	Instagram: 116 avg likes/post · Youtube: 5,312 avg views/post	Best reach: Youtube 5,312 avg views; best engagement: Youtube 202 avg likes

Top Brand Affinities

Mixcloud

Score: 30.87

Akai

Score: 13.52

Amazon Music

Score: 8.74

Pioneer

Score: 8.43

Ableton

Score: 6.34

SoundCloud

Score: 4.31

Monster Beverage

Score: 3.13

Barber Shop Connect

Score: 2.98

Spotify Music

Score: 2.81

Dr. Martens

Score: 2.50

Hennessy

Score: 2.47

Cafecito

Score: 2.42

Brand	Category	Score
Mixcloud		30.87
Akai		13.52
Amazon Music		8.74
Pioneer		8.43
Ableton		6.34
SoundCloud		4.31
Monster Beverage		3.13
Barber Shop Connect		2.98
Spotify Music		2.81
Dr. Martens		2.50
Hennessy		2.47
Cafecito		2.42
Kodak		2.40
Beats Electronics		2.37
Heineken		2.12
Cadillac		2.09
The North Face		2.09
Harley-Davidson		2.04
Ducati		1.98
Oakley		1.96
New Balance		1.83
Tomorrowland		1.83
Warner Bros		1.82
Budweiser		1.80
Guinness		1.70
Red Bull		1.69
Polo Ralph Lauren		1.61
Pizza Lover		1.59
Renault		1.59
Fiat		1.56
Honda		1.53
Yamaha		1.53
Volkswagen		1.53
Land Rover		1.52
Fujifilm		1.45
Sneakerhead		1.41
Nissan		1.37
GoPro		1.35
BBC		1.33
Mitsubishi Motors		1.31
UFC		1.26
Volvo		1.24
Chevrolet		1.23
Mitsubishi		1.23
Reebok		1.22
Suzuki		1.19
Universal		1.18
Toyota		1.17
Los Angeles Lakers		1.13
Porsche		1.10