Bronski Beat
Influence: 61.65%
Fanbase: 45.92%
Trending: 69.51%
Career Level: Mainstream
Top Brand Affinity
Highest overlapping lifestyle brand
Mixcloud
• 36.13%
• Very Strong
As of 2025-08-15
101,525
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:47:46 UTC
Genres
poppopnew romanticnew wave popsynthpopsophisti-popindie poprocknew waveelectronichi-nrg
Biography
Bronski Beat, a group formed in 1983 by keyboardists Steve Bronski, Larry Steinbackek, and singer Jimmy Somerville, captured the struggles of being gay in 1980s Britain with their hit song 'Smalltown Boy'. Their debut single reached #3 in the UK chart and Somerville's counter-tenor vocals shone on their 1984 album The Age Of Consent. After Somerville left in 1985, Bronski Beat recruited John Foster as their new frontman, releasing another hit single and refining their sound on their second album, 1986's Truthdare Doubledare. The band disbanded shortly after, with Bronski forming a new lineup in the mid-90s and Somerville pursuing a successful solo career post-The Communards.
Bronski Beat's hauntingly evocative music spoke volumes about the challenges faced by the LGBTQ+ community in a hostile 1980s Britain. Their powerful lyrics and Somerville's remarkable vocals brought attention to the struggles of growing up in an unsupportive environment and the longing for acceptance in a more inclusive society. Despite the band's dissolution, their impact on the music industry and the LGBTQ+ community continues to be felt, with their music remaining a poignant reminder of the battles faced by marginalized groups during that era.
Bronski Beat's hauntingly evocative music spoke volumes about the challenges faced by the LGBTQ+ community in a hostile 1980s Britain. Their powerful lyrics and Somerville's remarkable vocals brought attention to the struggles of growing up in an unsupportive environment and the longing for acceptance in a more inclusive society. Despite the band's dissolution, their impact on the music industry and the LGBTQ+ community continues to be felt, with their music remaining a poignant reminder of the battles faced by marginalized groups during that era.
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Top Brand Affinities
Report Date: 2025-08-15
Bronski Beat reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (20,236 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Warner Music, MOOG, making LGBTQ+ advocacy merchandise, Retro music vinyl collections, Concert tickets for LGBTQ+ events a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bronski Beat score
0.84% — Low bucket.
Brand: MixcloudBrand: Warner MusicBrand: MOOG Product: LGBTQ+ advocacy merchandiseProduct: Retro music vinyl collectionsProduct: Concert tickets for LGBTQ+ events
Followers:101,525
Engagements:851
Rate:0.8%
Posts:391
Views:20,236
Avg Likes:839
Avg Comments:40
Avg Views:20,236
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 101,525 · Engagements 851 · Rate 0.8% Posts 391 · Views 20,236 · Avg Likes 839 · Avg Comments 40 · Avg Views 20,236 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 25% 35-44: 24% 45-64: 14% |
Largest: 25-34 (35%); next: 18-24 (25%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (11%) UNITED KINGDOM (9%) GERMANY (6%) ITALY (5%) |
Top regions: UNITED STATES (22%), BRAZIL (11%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 598 avg likes/post · Youtube: 20,236 avg views/post | Best reach: Youtube 20,236 avg views; best engagement: Instagram 598 avg likes |
Top Brand Affinities
Mixcloud
Entertainment & Media
Score: 36.13
Warner Music
Entertainment & Media
Score: 31.96
MOOG
Automotive
Score: 24.39
Jean Paul Gaultier
Apparel & Fashion
Score: 20.11
ITV
Entertainment
Score: 18.92
All Saints
Apparel & Fashion
Score: 14.35
Vauxhall
Automotive
Score: 13.06
Vivienne Westwood
Apparel & Fashion
Score: 11.62
Amazon Music
Entertainment & Media
Score: 10.93
Ableton
Audio & Music Gear
Score: 10.89
Tate Modern
Entertainment & Media
Score: 9.00
Pioneer
Technology
Score: 8.01
Recommendations
Products & Services
- LGBTQ+ advocacy merchandise
- Retro music vinyl collections
- Concert tickets for LGBTQ+ events
- Fashion collaborations with LGBTQ+ designers
- Streaming service subscriptions
- Music production software
- Themed party kits for 80s music nights
- Documentaries on LGBTQ+ history
Marketing Angles
- Highlight the band's LGBTQ+ heritage
- Focus on nostalgia for the 80s music scene
- Engage with social issues relevant to the LGBTQ+ community
- Leverage partnerships with LGBTQ+ organizations
- Create interactive social media campaigns
- Utilize user-generated content from fans
Content Themes
- Stories of acceptance and identity
- Behind-the-scenes of music production
- Interviews with LGBTQ+ activists
- Music history of the 80s
- Fan stories and experiences
- Live performance highlights
Partnership Brands
- Mixcloud
- Warner Music
- Jean Paul Gaultier
- All Saints
- Amazon Music
- MTV
- Tate Modern
- Pioneer
- Spotify Music
- Vogue
- Dr. Martens
- Lollapalooza
- Versace
- Dolce & Gabbana
- Guinness
- Campari
- Fiat
- Beats Electronics
- SoundCloud
- Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 36.13 |
| Warner Music | Entertainment & Media | 31.96 |
| MOOG | Automotive | 24.39 |
| Jean Paul Gaultier | Apparel & Fashion | 20.11 |
| ITV | Entertainment | 18.92 |
| All Saints | Apparel & Fashion | 14.35 |
| Vauxhall | Automotive | 13.06 |
| Vivienne Westwood | Apparel & Fashion | 11.62 |
| Amazon Music | Entertainment & Media | 10.93 |
| Ableton | Audio & Music Gear | 10.89 |
| Tate Modern | Entertainment & Media | 9.00 |
| Pioneer | Technology | 8.01 |
| MTV | Entertainment | 7.82 |
| Alexander McQueen | Apparel & Fashion | 6.21 |
| KARL LAGERFELD | Apparel & Fashion | 5.91 |
| BBC | Apparel & Fashion | 5.57 |
| NBC | Entertainment & Media | 5.55 |
| Paramount Pictures | Entertainment & Media | 5.52 |
| Columbia Pictures | Entertainment | 5.28 |
| Warner Bros | Entertainment | 4.80 |
| SoundCloud | Entertainment & Media | 4.75 |
| Movistar | Telecom & Internet Services | 4.68 |
| Spotify Music | Entertainment & Media | 4.53 |
| Vogue | Apparel & Fashion | 3.99 |
| Aperol | Alcoholic Beverages | 3.97 |
| Tesco | Grocery & Pantry | 3.93 |
| Pfizer | Health & Wellness | 3.56 |
| Philips | Consumer Electronics | 3.43 |
| Campari | Alcoholic Beverages | 3.37 |
| Beats Electronics | Audio & Music Gear | 3.36 |
| Dr. Martens | Apparel & Fashion | 3.04 |
| Lollapalooza | Entertainment | 2.92 |
| Polaroid | Cameras & Photography | 2.91 |
| Versace | Apparel & Fashion | 2.76 |
| Matrix | Beauty & Personal Care | 2.74 |
| Pixar | Entertainment | 2.68 |
| Snoopy And The Peanuts Gang | Entertainment | 2.53 |
| Yves Saint Laurent | Apparel & Fashion | 2.48 |
| TOM FORD | Luxury & Designer | 2.40 |
| Tiffany | Jewelry & Watches | 2.36 |
| Fiat | Automotive | 2.36 |
| Citroen | Automotive | 2.31 |
| Lego | Toys & Games | 2.31 |
| Kodak | Cameras & Photography | 2.30 |
| Guinness | Alcoholic Beverages | 2.24 |
| Star Wars | Entertainment | 2.13 |
| AMC | Entertainment | 2.09 |
| Showtime | Entertainment | 1.98 |
| Dolce & Gabbana | Apparel & Fashion | 1.98 |
| Tomorrowland | Apparel & Fashion | 1.98 |
Official Profiles
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LoginArtist: Bronski Beat
Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Bronski Beat today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:26:37 | Smalltown Boy - Remix ; 2008 Remastered | NDR 1 Welle Nord | Flensburg, DE | 221 |
| 2025-08-21 08:03:01 | Smalltown Boy | Radio X | Basel, CH | 289 |
| 2025-08-21 07:57:39 | Smalltown Boy | Joy FM | Istanbul, TR | 175 |
| 2025-08-21 07:47:49 | Smalltown Boy - Remix ; 2008 Remastered | Radio Ton | Würzburg, DE | 229 |
| 2025-08-21 07:05:37 | Smalltown Boy - ABSOLUTE. Rework | Nova Hits Radio | San José, CR | 273 |
| 2025-08-21 06:42:16 | Why (12'' version) (Bronski Beat) | Antenne [Brandenburg] | Potsdam, DE | 113 |
| 2025-08-21 06:35:26 | Smalltown Boy | Totem | Paris, FR | 253 |
| 2025-08-21 06:33:29 | Smalltown Boy - Remix ; 2008 Remastered | Trans Radio UK | N, GB | 296 |
| 2025-08-21 06:11:51 | Smalltown Boy | Coles Radio | Melbourne, AU | 238 |
| 2025-08-21 05:43:04 | Smalltown Boy | RCA La Radio | Nantes, FR | 285 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
