Bronco

Bronco — latin artist from MX.

Hailing from Apodaca, Mexico, Bronco emerged in the '80s and '90s with a modern interpretation of the norteño style, achieving international success with over…

Influence: 66.97% Fanbase: 56.92% Trending: 72.00% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 37.35% • Very Strong

As of 2025-09-09

5,743,175

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:27 UTC

Genres

latintropicalnortenoregional mexicanrancheragruperagruperas inmortaleslatinregional mexican musicmetalmetal

Biography

Hailing from Apodaca, Mexico, Bronco emerged in the '80s and '90s with a modern interpretation of the norteño style, achieving international success with over 12 million albums sold. The band, consisting of Jose Guadalupe "El Negro" Esparza, Ramiro Delgado, Javier Villareal, and Jose Luis Villareal, blended traditional norteño elements with contemporary instruments and a melodic pop style. Their album "Pura Sangre" received gold and platinum certifications in various countries, including the U.S. and Mexico. In 1993, they ventured into television with an acting role in a popular soap opera.

Following Esparza's departure to pursue a solo career in 1996, Bronco disbanded, only to reunite in 2003 under the name Bronco el Gigante de America due to legal issues. Their comeback album "Sin Riendas" topped the Latin and Mexican Regional Albums charts in 2004. Despite facing tragedies, including the loss of a band member and the murder of a former keyboardist in 2012, Bronco continued to tour and release music, marking their 30th anniversary in 2017 with new compilations and live recordings.

Top Brand Affinities

Report Date: 2025-09-09

Bronco keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, ARGENTINA. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 28,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Univision, Cafecito, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bronco score 0.09% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Amazon Music

Followers:5,743,175

Engagements:5,118

Rate:0.1%

Posts:6,747

Avg Likes:4,817

Avg Comments:131

Avg Views:40,441

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,743,175 · Engagements 5,118 · Rate 0.1% Posts 6,747 · Views 40,441 · Avg Likes 4,817 · Avg Comments 131 · Avg Views 40,441	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 38% 35-44: 15% 45-64: 5%	Largest: 18-24 (38%); next: 25-34 (38%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	MEXICO (32%) UNITED STATES (13%) ARGENTINA (8%) ECUADOR (8%) PERU (7%)	Top regions: MEXICO (32%), UNITED STATES (13%), ARGENTINA (8%)
Platform Engagement	Instagram: 2,419 avg likes/post · Tiktok: 28,600 avg views/post · Youtube: 11,841 avg views/post	Best reach: Tiktok 28,600 avg views; best engagement: Instagram 2,419 avg likes

Top Brand Affinities

Univision

Score: 37.35

Cafecito

Score: 11.94

Amazon Music

Score: 11.44

Houston Livestock Show and Rodeo

Score: 9.52

Pioneer

Score: 8.39

Riachuelo

Score: 7.91

Suavecito

Score: 7.76

Movistar

Score: 4.61

Barber Shop Connect

Score: 3.74

Spotify Music

Score: 2.93

VidaSana

Score: 2.87

Lollapalooza

Score: 2.73

Brand	Category	Score
Univision		37.35
Cafecito		11.94
Amazon Music		11.44
Houston Livestock Show and Rodeo		9.52
Pioneer		8.39
Riachuelo		7.91
Suavecito		7.76
Movistar		4.61
Barber Shop Connect		3.74
Spotify Music		2.93
VidaSana		2.87
Lollapalooza		2.73
Ford		2.64
Peugeot		2.52
Coachella		2.43
NFL		2.40
Pandora		2.14
Nickelodeon		2.08
Paramount Pictures		1.97
Los Angeles Lakers		1.95
Pepsi		1.84
LEGOLAND		1.80
Bellagio		1.77
Versace		1.71
musical.ly		1.70
Chevrolet		1.53
Herbalife		1.51
Heineken		1.50
Coca-Cola		1.44
WWE		1.37
FIFA		1.37
Guess		1.36
Netflix		1.32
Pixar		1.32
Mitsubishi		1.31
NBA		1.26
Chipotle Mexican Grill		1.26
Lamborghini		1.19
DC Entertainment		1.13
Dodge		1.09
Microsoft		1.08
Universal		1.08
Walt Disney		1.05
Nintendo		1.05
Volkswagen		1.02
UFC		1.01
Pokemon Go		1.01
Ray-Ban		0.98
Walmart		0.95
Tesla Motors		0.93