Brittany Howard

Brittany Howard

Country: US | Gender: female

Influential: 59.89% Fanbase: 39.60% Trending: 70.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 20.70% • Very Strong

As of 2025-09-09

550,756

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 16:55:19 UTC

Genres

r&b, funk & soulneo soulcontemporary r&brockmodern blues rockalternativealternative

Biography

Brittany Howard, a five-time Grammy® winner and sixteen-time nominee, has released her latest single "What Now" as a preview of her forthcoming album of the same name, following the success of her acclaimed solo debut Jaime. The track showcases Howard's signature blend of syncopated grooves, blistering guitar riffs, and raw, introspective lyrics, reflecting her commitment to unfiltered creativity. Throughout the album, Howard takes on the roles of producer and collaborator, working closely with engineer/co-producer/co-mixer Shawn Everett to craft a sound that captures the urgency and honesty of her music. The title "What Now" carries a double meaning, reflecting both the personal introspection of Howard's lyrics and the broader societal questions that permeate her work, as she navigates a world pushing towards extremes and uncertainties.

Brittany Howard Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Brittany Howard keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 32,350 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Warby Parker, MOOG, Pro Tools supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Brittany Howard score 1.80%Moderate bucket.
Brand: Warby ParkerBrand: MOOGBrand: Pro Tools
Followers:550,756
Engagements:9,896
Rate:1.8%
Posts:548
Views:34,065
Avg Likes:9,785
Avg Comments:162
Avg Views:34,065

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 550,756 · Engagements 9,896 · Rate 1.8%
Posts 548 · Views 34,065 · Avg Likes 9,785 · Avg Comments 162 · Avg Views 34,065
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 35%
35-44: 14%
45-64: 8%
Largest: 25-34 (39%); next: 18-24 (35%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (35%)
BRAZIL (21%)
MEXICO (6%)
CANADA (4%)
ARGENTINA (3%)
Top regions: UNITED STATES (35%), BRAZIL (21%), MEXICO (6%)
Platform Engagement Instagram: 8,204 avg likes/post · Tiktok: 32,350 avg views/post · Youtube: 1,715 avg views/post Best reach: Tiktok 32,350 avg views; best engagement: Instagram 8,204 avg likes

Top Brand Affinities

Warby Parker
Score: 20.70
MOOG
Score: 18.91
Pro Tools
Score: 9.63
Amazon Music
Score: 9.53
Kroger
Score: 7.26
Ableton
Score: 6.64
Walgreens
Score: 6.12
Coors
Score: 6.00
Lollapalooza
Score: 5.93
Pacific Northwest Wonderland
Score: 5.77
Spotify Music
Score: 5.66
Free People
Score: 5.40
Brand Category Score
Warby Parker 20.70
MOOG 18.91
Pro Tools 9.63
Amazon Music 9.53
Kroger 7.26
Ableton 6.64
Walgreens 6.12
Coors 6.00
Lollapalooza 5.93
Pacific Northwest Wonderland 5.77
Spotify Music 5.66
Free People 5.40
NBC 5.21
Kickstarter 5.21
Paramount Pictures 5.05
iHeartRadio Music Awards 4.98
Anthropologie 4.92
Verizon 4.68
NORDSTROM 4.57
Coachella 4.48
Urban Outfitters 4.05
Columbia Pictures 4.05
CNN 4.04
Target 3.98
OLD NAVY 3.93
Showtime 3.75
Airbnb 3.54
SoundCloud 3.46
Nickelodeon 3.37
Kodak 3.36
Tinder 3.29
ASOS 3.28
Pixar 3.26
Costco 3.23
Emporium 3.14
Cadillac 3.13
Comedy Central 3.12
Summit Entertainment 3.10
Dr. Martens 2.96
Polaroid 2.94
Budweiser 2.86
PetSmart 2.83
Guinness 2.76
Beats Electronics 2.72
Busch 2.70
Philips 2.68
Carhartt 2.59
Fenty beauty 2.49
The Olympic Games 2.46
Sunnies Studios 2.44

Official Profiles

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Artist: Brittany Howard

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:45:19 What Now SUN Nantes, FR 194
2025-08-21 05:39:05 Stay High KDTR Missoula, US 187
2025-08-21 03:44:45 You and Your Folks, Me and My Folks - Recorded at East West Studios KTAO Taos, US 244
2025-08-21 01:43:45 Baby KCMP The Current Twin Cities, US 134
2025-08-21 01:39:26 History Repeats WAMU-FM Washington, D.C., US 18
2025-08-21 01:18:29 What Now KKDG 99.7 Radio Free Durango Durango, US 208
2025-08-21 00:09:39 History Repeats WBEZ-FM LaSalle-Peru, IL, US 23

Popularity (2025-10-06)

Platform%
No data.

Trending Artist