
Britney Spears
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
19,800,000
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
2025-10-08 18:47:47 UTC
Genres
Biography
In addition to her successful music career, Spears has also made a mark in other ventures. Her Las Vegas residency, "Britney: Piece of Me," was voted as the "Best Show in Las Vegas." She has also ventured into the fragrance industry, with over 20 fragrances available in more than 85 countries worldwide over the past decade.
Britney Spears reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. The base is heavily female (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (405,450 avg views per post); Tiktok layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 19,800,000 · Engagements 16,546 · Rate 0.1% Posts 260 · Views 448,255 · Avg Likes 14,533 · Avg Comments 785 · Avg Views 448,255 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 55% 25-34: 31% 13-17: 6% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (31%) |
Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
Top Countries |
UNITED STATES (15%) BRAZIL (14%) INDIA (6%) MEXICO (4%) PHILIPPINES (4%) |
Top regions: UNITED STATES (15%), BRAZIL (14%), INDIA (6%) |
Platform Engagement | Tiktok: 405,450 avg views/post · Youtube: 42,805 avg views/post | Best reach: Tiktok 405,450 avg views; best engagement: Tiktok 9,668 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Britney Spears
The map shows every radio station that aired Britney Spears today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 47,054,725
PLATFORM | TOTAL | % | |
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41,509,710 | 88.22% |
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5,545,015 | 11.78% |
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 10:23:25 | I'm Not a Girl, Not Yet a Woman | Radio Decibel | Hilversum, NL | 223 |
2025-08-21 10:22:51 | ...Baby One More Time | Chérie FM | Paris, FR | 198 |
2025-08-21 10:22:37 | Oops! I Did It Again | Chérie FM | Paris, FR | 8 |
2025-08-21 10:19:53 | Womanizer | Oxygène La Radio de la Seine et Marne | Melun, FR | 218 |
2025-08-21 10:18:20 | Gimme More | Plein Air | Besançon, FR | 236 |
2025-08-21 10:18:09 | (You Drive Me) Crazy (The Stop remix!) | R.SH | Kiel, DE | 194 |
2025-08-21 10:15:47 | Oops! I Did It Again | Chérie FM | Paris, FR | 2 |
2025-08-21 10:15:11 | ...Baby One More Time | RTBF International | Brussels, BE | 207 |
2025-08-21 10:15:04 | ...Baby One More Time | VivaCite | Profondeville, BE | 208 |
2025-08-21 10:13:13 | Oops! I Did It Again | WCR FM | Wolverhampton, GB | 207 |
Popularity (2025-10-07)
Platform | % |
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No data. |