Bright Light Bright Light
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
106,048
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:53 UTC
Genres
Scores
Biography
Thomas, heavily influenced by cinema, draws inspiration from films like 'Mannequin' and 'Flashdance' in his music. Additionally, he hosts the popular "Romy & Michele's Saturday Afternoon Tea Party" in New York and DJs at various clubs and festivals worldwide. Beyond music, Thomas actively supports LGBTQ+ charities such as Ali Forney Center and GLAAD, showcasing his commitment to advocacy and philanthropy.
Bright Light Bright Light indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, ARGENTINA. The skew is heavily male (87%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,715 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Aussiebum, Grindr, Victoria Beckham, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bright Light Bright Light when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 106,048 · Engagements 554 · Rate 0.5% Posts 6,082 · Views 2,326 · Avg Likes 533 · Avg Comments 31 · Avg Views 2,326 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 22% 18-24: 22% 45-64: 14% |
Largest: 25-34 (40%); next: 35-44 (22%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED STATES (30%) UNITED KINGDOM (19%) ARGENTINA (6%) SPAIN (6%) BRAZIL (5%) |
Top regions: UNITED STATES (30%), UNITED KINGDOM (19%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 369 avg likes/post · Tiktok: 1,715 avg views/post · Youtube: 611 avg views/post | Best reach: Tiktok 1,715 avg views; best engagement: Instagram 369 avg likes |
Top Brand Affinities
Aussiebum
Grindr
Victoria Beckham
Vauxhall
Live Nation
ITV
Tate Modern
Jean Paul Gaultier
Warby Parker
bonappetitmag
All Saints
HBO Max
| Brand | Category | Score |
|---|---|---|
| Aussiebum | Apparel & Fashion | 65.61 |
| Grindr | Entertainment & Media | 61.99 |
| Victoria Beckham | Apparel & Fashion | 33.58 |
| Vauxhall | Automotive | 24.93 |
| Live Nation | Entertainment | 23.71 |
| ITV | Entertainment & Media | 21.02 |
| Tate Modern | Entertainment & Media | 20.26 |
| Jean Paul Gaultier | Apparel & Fashion | 20.10 |
| Warby Parker | Accessories (Bags, Eyewear, Etc.) | 19.73 |
| bonappetitmag | Food & Snacks | 16.13 |
| All Saints | Apparel & Fashion | 14.84 |
| HBO Max | Entertainment & Media | 14.18 |
| Mixcloud | Entertainment & Media | 13.96 |
| Eurostar | Apparel & Fashion | 13.74 |
| British Airways | Travel & Hospitality | 11.30 |
| Vivienne Westwood | Apparel & Fashion | 10.42 |
| Amazon Music | Entertainment & Media | 9.80 |
| Sainsbury's | Grocery & Pantry | 9.29 |
| KARL LAGERFELD | Apparel & Fashion | 9.13 |
| Alexander McQueen | Apparel & Fashion | 8.69 |
| MATTEL | Toys & Games | 8.29 |
| Marks & Spencer | Apparel & Fashion | 8.04 |
| Paul Smith | Apparel & Fashion | 7.89 |
| BBC | Apparel & Fashion | 7.78 |
| J.Crew | Apparel & Fashion | 7.72 |
| Selfridges | Apparel & Fashion | 7.65 |
| NBC | Entertainment & Media | 7.60 |
| Barbie | Toys & Games | 7.55 |
| Delta | Automotive | 7.22 |
| Paramount Pictures | Entertainment & Media | 7.05 |
| Showtime | Entertainment | 7.00 |
| Vogue | Apparel & Fashion | 6.62 |
| Power Rangers | Toys & Games | 6.43 |
| Oculus | Technology | 6.41 |
| Macy's | Apparel & Fashion | 6.33 |
| MTV | Entertainment | 6.30 |
| Wilton | Kitchen & Dining | 6.29 |
| RedBubble | Apparel & Fashion | 6.07 |
| Kickstarter | E-commerce & Marketplaces | 5.90 |
| Aperol | Alcoholic Beverages | 5.90 |
| Coachella | Apparel & Fashion | 5.73 |
| Pfizer | Health & Wellness | 5.67 |
| Martini | Alcoholic Beverages | 5.56 |
| Columbia Pictures | Entertainment | 5.43 |
| Lufthansa | Travel & Hospitality | 5.23 |
| ASOS | Apparel & Fashion | 5.15 |
| Tesco | Grocery & Pantry | 5.07 |
| Urban Outfitters | Apparel & Fashion | 4.81 |
| Spotify Music | Entertainment & Media | 4.63 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.56 |
Official Profiles
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LoginArtist: Bright Light Bright Light
The map shows every radio station that aired Bright Light Bright Light today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-23)
Total: 35,089
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
32,108 | 91.50% |
| [+] |
Pandora |
2,098 | 5.98% |
| [+] |
Audiomack |
578 | 1.65% |
| [+] |
Yandex |
305 | 0.87% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:12:33 | Pillow Queen - Bright Light Bright Light Summer Remix | WUKY | Lexington-Fayette, US | 223 |
| 2025-08-21 07:36:58 | Heartslap | Joy 94.9 | Melbourne, AU | 184 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |