Brian Setzer
Genres
jazz & standardsswingrockrockheartland rockrockabillyrock-and-rollpunkpsychobilly
Influential: 57.25%
Fanbase: 38.52%
Trending: 66.61%
Report Date: 2025-08-15
0
Total Streams
244,863
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 57.25% |
Fanbase 38.52% |
Trending 66.61% |
CAREER STAGE: MID_LEVEL
Biography
Brian Setzer, a three-time Grammy winner and renowned musician, is celebrated for revitalizing rockabilly and swing music through his innovative and daring style. As the founder of the Stray Cats and leader of the Brian Setzer Orchestra, he has sold 13 million records and received accolades such as the Orville H. Gibson Lifetime Achievement Award. Setzer is widely regarded as one of the world's top guitarists, with a bestselling line of Gretsch signature model guitars. His impressive career includes performances at the White House, induction of Chet Atkins into the Rock and Roll Hall of Fame, and being immortalized in an episode of "The Simpsons" and the Smithsonian Institution in Washington, D.C.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Brian Setzer score
3.82% — Very Strong bucket.
Brand: Ampeg
Brand: Oldsmobile
Brand: Buick
Followers:244,863
Engagements:9,362
Rate:3.8%
Posts:916
Views:44,194
Avg Likes:9,606
Avg Comments:178
Avg Views:44,194
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 244,863 · Engagements 9,362 · Rate 3.8% Posts 916 · Views 44,194 · Avg Likes 9,606 · Avg Comments 178 · Avg Views 44,194 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 29% 35-44: 26% 45-64: 25% 18-24: 18% |
Largest: 25-34 (29%); next: 35-44 (26%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (36%) JAPAN (9%) BRAZIL (7%) UNITED KINGDOM (5%) GERMANY (4%) |
Top regions: UNITED STATES (36%), JAPAN (9%), BRAZIL (7%) |
| Platform Engagement | Instagram: 7,373 avg likes/post · Youtube: 44,194 avg views/post | Best reach: Youtube 44,194 avg views; best engagement: Instagram 7,373 avg likes |
Top Brand Affinities
Ampeg
Audio & Music Gear
Score: 61.63
Oldsmobile
Automotive
Score: 24.33
Buick
Automotive
Score: 19.28
MOOG
Automotive
Score: 14.92
Pontiac
Automotive
Score: 12.81
Suavecito
Beauty & Personal Care
Score: 11.67
Sennheiser
Audio & Music Gear
Score: 10.29
Cadillac
Automotive
Score: 10.18
Pro Tools
Tools, DIY & Garden
Score: 10.05
Bonneville
Apparel & Fashion
Score: 9.88
Harley-Davidson
Automotive
Score: 9.85
DeLorean Motor Company
Automotive
Score: 9.10
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 61.63 |
| Oldsmobile | Automotive | 24.33 |
| Buick | Automotive | 19.28 |
| MOOG | Automotive | 14.92 |
| Pontiac | Automotive | 12.81 |
| Suavecito | Beauty & Personal Care | 11.67 |
| Sennheiser | Audio & Music Gear | 10.29 |
| Cadillac | Automotive | 10.18 |
| Pro Tools | Tools, DIY & Garden | 10.05 |
| Bonneville | Apparel & Fashion | 9.88 |
| Harley-Davidson | Automotive | 9.85 |
| DeLorean Motor Company | Automotive | 9.10 |
| Amazon Music | Entertainment & Media | 7.99 |
| Smart | Technology | 6.56 |
| Columbia Pictures | Entertainment | 6.52 |
| Vivienne Westwood | Apparel & Fashion | 6.01 |
| Jameson | Alcoholic Beverages | 5.84 |
| Jack Daniels | Beverages | 5.10 |
| Pilsner Urquell | Alcoholic Beverages | 4.93 |
| Hot Wheels | Toys & Games | 4.89 |
| Spotify Music | Entertainment & Media | 4.61 |
| Dr. Martens | Apparel & Fashion | 4.51 |
| Leica | Cameras & Photography | 4.49 |
| Paramount Pictures | Entertainment & Media | 4.18 |
| Fallout | Gaming & Esports (Software/Titles) | 4.06 |
| Jaguar | Automotive | 4.03 |
| NBC | Entertainment & Media | 4.00 |
| MTV | Entertainment | 3.91 |
| Coors | Alcoholic Beverages | 3.89 |
| Chevrolet | Automotive | 3.86 |
| MINI | Automotive | 3.69 |
| Warner Bros | Entertainment | 3.65 |
| Ford | Automotive | 3.63 |
| Star Wars | Entertainment | 3.52 |
| Guinness | Alcoholic Beverages | 3.50 |
| NHL | Sports & Outdoors | 3.29 |
| Chrysler | Automotive | 3.22 |
| Budweiser | Beverages | 3.15 |
| Dodge | Automotive | 3.10 |
| Snoopy And The Peanuts Gang | Entertainment | 3.04 |
| Comedy Central | Entertainment | 3.01 |
| Pixar | Entertainment | 2.97 |
| Martini | Alcoholic Beverages | 2.92 |
| Yamaha | Consumer Electronics | 2.88 |
| Panasonic | Consumer Electronics | 2.85 |
| Vans | Footwear | 2.70 |
| Lollapalooza | Entertainment | 2.61 |
| Carhartt | Apparel & Fashion | 2.58 |
| Levi's | Apparel & Fashion | 2.57 |
| Emporium | Apparel & Fashion | 2.57 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |