Brian Setzer

Brian Setzer

Country: US | Gender: male

Influence: 57.25% Fanbase: 38.52% Trending: 66.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 61.63% • Very Strong

As of 2025-08-15

244,863

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 20:10:22 UTC

Genres

jazz & standardsswingrockrockheartland rockrockabillyrock-and-rollpunkpsychobilly

Biography

Brian Setzer, a three-time Grammy winner and renowned musician, is celebrated for revitalizing rockabilly and swing music through his innovative and daring style. As the founder of the Stray Cats and leader of the Brian Setzer Orchestra, he has sold 13 million records and received accolades such as the Orville H. Gibson Lifetime Achievement Award. Setzer is widely regarded as one of the world's top guitarists, with a bestselling line of Gretsch signature model guitars. His impressive career includes performances at the White House, induction of Chet Atkins into the Rock and Roll Hall of Fame, and being immortalized in an episode of "The Simpsons" and the Smithsonian Institution in Washington, D.C.

Brian Setzer Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Brian Setzer reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, JAPAN, BRAZIL. The demographic tilt is heavily male (84%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 44,194 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Oldsmobile, Buick suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Brian Setzer score 3.82%Very Strong bucket.
Brand: AmpegBrand: OldsmobileBrand: Buick
Followers:244,863
Engagements:9,362
Rate:3.8%
Posts:916
Views:44,194
Avg Likes:9,606
Avg Comments:178
Avg Views:44,194

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 244,863 · Engagements 9,362 · Rate 3.8%
Posts 916 · Views 44,194 · Avg Likes 9,606 · Avg Comments 178 · Avg Views 44,194
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
35-44: 26%
45-64: 25%
18-24: 18%
Largest: 25-34 (29%); next: 35-44 (26%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED STATES (36%)
JAPAN (9%)
BRAZIL (7%)
UNITED KINGDOM (5%)
GERMANY (4%)
Top regions: UNITED STATES (36%), JAPAN (9%), BRAZIL (7%)
Platform Engagement Instagram: 7,373 avg likes/post · Youtube: 44,194 avg views/post Best reach: Youtube 44,194 avg views; best engagement: Instagram 7,373 avg likes

Top Brand Affinities

Ampeg
Audio & Music Gear
Score: 61.63
Oldsmobile
Automotive
Score: 24.33
Buick
Automotive
Score: 19.28
MOOG
Automotive
Score: 14.92
Pontiac
Automotive
Score: 12.81
Suavecito
Beauty & Personal Care
Score: 11.67
Sennheiser
Audio & Music Gear
Score: 10.29
Cadillac
Automotive
Score: 10.18
Pro Tools
Tools, DIY & Garden
Score: 10.05
Bonneville
Apparel & Fashion
Score: 9.88
Harley-Davidson
Automotive
Score: 9.85
DeLorean Motor Company
Automotive
Score: 9.10
Brand Category Score
Ampeg Audio & Music Gear 61.63
Oldsmobile Automotive 24.33
Buick Automotive 19.28
MOOG Automotive 14.92
Pontiac Automotive 12.81
Suavecito Beauty & Personal Care 11.67
Sennheiser Audio & Music Gear 10.29
Cadillac Automotive 10.18
Pro Tools Tools, DIY & Garden 10.05
Bonneville Apparel & Fashion 9.88
Harley-Davidson Automotive 9.85
DeLorean Motor Company Automotive 9.10
Amazon Music Entertainment & Media 7.99
Smart Technology 6.56
Columbia Pictures Entertainment 6.52
Vivienne Westwood Apparel & Fashion 6.01
Jameson Alcoholic Beverages 5.84
Jack Daniels Beverages 5.10
Pilsner Urquell Alcoholic Beverages 4.93
Hot Wheels Toys & Games 4.89
Spotify Music Entertainment & Media 4.61
Dr. Martens Apparel & Fashion 4.51
Leica Cameras & Photography 4.49
Paramount Pictures Entertainment & Media 4.18
Fallout Gaming & Esports (Software/Titles) 4.06
Jaguar Automotive 4.03
NBC Entertainment & Media 4.00
MTV Entertainment 3.91
Coors Alcoholic Beverages 3.89
Chevrolet Automotive 3.86
MINI Automotive 3.69
Warner Bros Entertainment 3.65
Ford Automotive 3.63
Star Wars Entertainment 3.52
Guinness Alcoholic Beverages 3.50
NHL Sports & Outdoors 3.29
Chrysler Automotive 3.22
Budweiser Beverages 3.15
Dodge Automotive 3.10
Snoopy And The Peanuts Gang Entertainment 3.04
Comedy Central Entertainment 3.01
Pixar Entertainment 2.97
Martini Alcoholic Beverages 2.92
Yamaha Consumer Electronics 2.88
Panasonic Consumer Electronics 2.85
Vans Footwear 2.70
Lollapalooza Entertainment 2.61
Carhartt Apparel & Fashion 2.58
Levi's Apparel & Fashion 2.57
Emporium Apparel & Fashion 2.57

Official Profiles

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Artist: Brian Setzer

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Brian Setzer today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-12)

Total: 374,225

PLATFORM TOTAL %
Last.fm Last.fm 170,056 45.44%
Spotify Spotify 152,179 40.67%
Pandora Pandora 51,990 13.89%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:09:09 Summertime Blues Oui FM Paris, FR 4
2025-08-21 06:09:08 Summertime Blues OUI FM Rock Indé Paris, FR 3
2025-08-21 03:12:33 Summertime Blues OUI FM Rock Indé Paris, FR 10
2025-08-21 03:12:32 Summertime Blues Oui FM Paris, FR 8
2025-08-21 01:37:26 Gimme Some Rythm Daddy KBAC Santa Fe, US 148

Popularity (2025-10-07)

Platform%
No data.

Trending Artist