Brian McKnight
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,190,519
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:47:16 UTC
Genres
Biography
With a career spanning over two decades, McKnight has maintained a remarkable level of chart success and touring consistency in an ever-changing industry. Collaborating with renowned artists such as Quincy Jones, Mariah Carey, and Justin Timberlake, McKnight has established himself as a respected figure in the music world. Born in Buffalo, NY, his musical journey began at a young age, leading to his breakthrough in 1992 with the release of his self-titled album. Throughout his career, McKnight has garnered numerous awards, including Grammys, American Music Awards, and the esteemed Billboard Songwriter of The Year accolade.
Brian McKnight reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is female-leaning (52%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 66,822 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,190,519 · Engagements 1,412 · Rate 0.1% Posts 130 · Views 67,745 · Avg Likes 1,405 · Avg Comments 331 · Avg Views 67,745 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 35% 35-44: 14% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (35%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (21%) PHILIPPINES (14%) NIGERIA (11%) INDONESIA (8%) |
Top regions: UNITED STATES (26%), BRAZIL (21%), PHILIPPINES (14%) |
| Platform Engagement | Tiktok: 923 avg views/post · Youtube: 66,822 avg views/post | Best reach: Youtube 66,822 avg views; best engagement: Youtube 1,353 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Brian McKnight
The map shows every radio station that aired Brian McKnight today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 3,518,393
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
3,031,775 | 86.17% |
| [+] |
Audiomack |
449,975 | 12.79% |
| [+] |
Yandex |
36,643 | 1.04% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 11:31:37 | Can You Read My Mind | Colourful Radio | London, GB | 205 |
| 2025-08-21 09:32:21 | Back At One - Radio Version | Létt Bylgjan | Reykjavík, IS | 199 |
| 2025-08-21 08:56:56 | Love Me, Hold Me | Mouv Classics | Paris, FR | 275 |
| 2025-08-21 08:17:03 | Back At One - Radio Version | WRAL-F2 | Raleigh, US | 197 |
| 2025-08-21 07:07:26 | Back At One - Radio Version | 88.3 JIA FM | Singapore, SG | 196 |
| 2025-08-21 07:05:35 | Back At One - Radio Version | Power 98 FM | Singapore, SG | 199 |
| 2025-08-21 06:49:36 | Love Is | WRock 96.3 (Cebu) | Cebu, PH | 279 |
| 2025-08-21 06:40:58 | Anytime (Album Version) | WSHE-FM | Chicago, IL, US | 238 |
| 2025-08-21 06:17:03 | Back At One - Radio Version | Radio So Flashack | Rio de Janeiro, BR | 257 |
| 2025-08-21 06:05:51 | Back At One - Portuguese Version | Rádio Clube FM (Brasília) | Brasília, BR | 203 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
