Brian McKnight

Brian McKnight — pop artist from US.

Brian McKnight, a versatile musician and accomplished artist, has sold over 25 million albums worldwide and is known for chart-topping hits across various…

Influence: 65.79% Fanbase: 55.36% Trending: 71.01% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

1,190,519

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2026-01-01 16:14:56 UTC

Genres

popdance poppopr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&bsoul

Biography

Brian McKnight, a versatile musician and accomplished artist, has sold over 25 million albums worldwide and is known for chart-topping hits across various genres. Beyond his roles as a singer, songwriter, and producer, McKnight is a talented multi-instrumentalist, proficient in playing nine instruments.

With a career spanning over two decades, McKnight has maintained a remarkable level of chart success and touring consistency in an ever-changing industry. Collaborating with renowned artists such as Quincy Jones, Mariah Carey, and Justin Timberlake, McKnight has established himself as a respected figure in the music world. Born in Buffalo, NY, his musical journey began at a young age, leading to his breakthrough in 1992 with the release of his self-titled album. Throughout his career, McKnight has garnered numerous awards, including Grammys, American Music Awards, and the esteemed Billboard Songwriter of The Year accolade.

Top Brand Affinities

Report Date: 2025-08-15

Brian McKnight reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is female-leaning (52%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 66,822 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brian McKnight score 0.12% — Low bucket.

Followers:1,190,519

Engagements:1,412

Rate:0.1%

Posts:130

Avg Likes:1,405

Avg Comments:331

Avg Views:67,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,190,519 · Engagements 1,412 · Rate 0.1% Posts 130 · Views 67,745 · Avg Likes 1,405 · Avg Comments 331 · Avg Views 67,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 35% 35-44: 14% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (35%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (26%) BRAZIL (21%) PHILIPPINES (14%) NIGERIA (11%) INDONESIA (8%)	Top regions: UNITED STATES (26%), BRAZIL (21%), PHILIPPINES (14%)
Platform Engagement	Tiktok: 923 avg views/post · Youtube: 66,822 avg views/post	Best reach: Youtube 66,822 avg views; best engagement: Youtube 1,353 avg likes