Brett Young Brand Affinity ranks highest Ariat at 18.56% . Very Strong. Score DMDB 68.35% | Fanbase 57.55%

Brett Young — country artist from US.

Brett Young, a singer and songwriter from Orange County, California, blends contemporary pop with modern country themes in his music. Young transitioned from a…

Brett Young

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd1-a21d-8840-bbee-a0369fe50396

Find Artist

Genres

countrycountrycontemporary country

Influential: 68.35% Fanbase: 57.55% Trending: 73.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 18.56% • Very Strong

As of 2025-09-09

4,129,985

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.35% | Fanbase 57.55% | Trending 73.76% | CAREER STAGE: MAINSTREAM

Biography

Brett Young, a singer and songwriter from Orange County, California, blends contemporary pop with modern country themes in his music. Young transitioned from a promising college baseball career to pursue music, releasing his first EP in 2007 and gaining attention in California's music scene before relocating to Nashville. Signing with Big Machine Label Group, Young's self-titled EP in 2016 and debut album in 2017 achieved commercial success, with hits like "Sleep Without You" and "In Case You Didn't Know" reaching high chart positions.

In subsequent years, Young continued to release music, including the successful album Ticket to L.A. in 2018 and The Acoustic Sessions EP in 2019. He explored his romantic side with singles like "Lady" and "You Didn't," and diversified his portfolio with a children's book and a Christmas album in 2021. Young's 2023 release, Across the Sheets, showcases his songwriting skills and further solidifies his place in the music industry.

Report Date: 2025-09-09

Brett Young draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDIA, NIGERIA. The skew is heavily female (63%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 43,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, Dancing with the Stars, Margaritaville makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brett Young score 0.57% — Low bucket.

Brand: AriatBrand: Dancing with the StarsBrand: Margaritaville

Followers:4,129,985

Engagements:23,739

Rate:0.6%

Posts:1,687

Avg Likes:23,100

Avg Comments:879

Avg Views:55,982

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,129,985 · Engagements 23,739 · Rate 0.6% Posts 1,687 · Views 55,982 · Avg Likes 23,100 · Avg Comments 879 · Avg Views 55,982	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 34% 35-44: 13% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (34%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (46%) INDIA (6%) NIGERIA (5%) CANADA (5%) PHILIPPINES (5%)	Top regions: UNITED STATES (46%), INDIA (6%), NIGERIA (5%)
Platform Engagement	Instagram: 18,667 avg likes/post · Tiktok: 43,200 avg views/post · Youtube: 12,782 avg views/post	Best reach: Tiktok 43,200 avg views; best engagement: Instagram 18,667 avg likes

Top Brand Affinities

Ariat

Score: 18.56

Dancing with the Stars

Score: 14.52

Margaritaville

Score: 13.24

T.J. Maxx

Score: 9.19

Houston Livestock Show and Rodeo

Score: 8.93

Arbonne

Score: 8.25

Kroger

Score: 8.11

Gillette

Score: 7.78

Influenster

Score: 7.09

Verizon

Score: 6.99

Busch

Score: 6.76

Coors

Score: 6.58

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		18.56
Dancing with the Stars		14.52
Margaritaville		13.24
T.J. Maxx		9.19
Houston Livestock Show and Rodeo		8.93
Arbonne		8.25
Kroger		8.11
Gillette		7.78
Influenster		7.09
Verizon		6.99
Busch		6.76
Coors		6.58
Younique		6.57
Target		6.25
Bud Light		6.23
Tim Hortons		5.67
Free People		5.57
Steve Madden		5.57
MamaBear		5.38
iHeartRadio Music Awards		5.31
American Airlines		5.18
Lululemon Athletica		5.02
Carhartt		4.84
OLD NAVY		4.71
Budweiser		4.51
HomeGoods		4.27
Chick-fil-A		4.26
American Eagle		4.25
BarkBox		4.20
Walmart		4.10
ABC		4.07
Bentley		4.02
Kate Spade		3.92
Redken		3.72
Under Armour		3.66
NHL		3.61
NORDSTROM		3.58
Taco Bell		3.50
Sunnies Studios		3.47
NFL		3.41
Jeep		3.34
Abercrombie & Fitch		3.29
ESPN		3.23
NBC		2.98
PetSmart		2.82
Showtime		2.70
shein		2.68
Urban Outfitters		2.64
Baileys		2.57
Babybump		2.44