Brett Kissel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
319,005
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 15:14:39 UTC
Genres
Scores
Biography
Brett Kissel keeps 18-24 & 25-34 audiences engaged throughout CANADA, UNITED STATES, NIGERIA. The composition is heavily female (58%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 10,187 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Scotiabank, Tim Hortons, Live Nation supports swift activation in Merchandise collaborations with local brands, Exclusive concert experiences, Music streaming subscriptions. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 319,005 · Engagements 1,935 · Rate 0.6% Posts 7,043 · Views 12,962 · Avg Likes 1,840 · Avg Comments 60 · Avg Views 12,962 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 31% 35-44: 14% 45-64: 10% |
Largest: 18-24 (40%); next: 25-34 (31%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
CANADA (55%) UNITED STATES (25%) NIGERIA (4%) FRANCE (3%) UNITED KINGDOM (2%) |
Top regions: CANADA (55%), UNITED STATES (25%), NIGERIA (4%) |
| Platform Engagement | Instagram: 1,094 avg likes/post · Tiktok: 10,187 avg views/post · Youtube: 2,775 avg views/post | Best reach: Tiktok 10,187 avg views; best engagement: Instagram 1,094 avg likes |
Top Brand Affinities
Scotiabank
Tim Hortons
Live Nation
Air Canada
Ariat
NHL
FabFitFun
Budweiser
Arbonne
Bud Light
Barstool Sports
Chop-Chop
Recommendations
Products & Services
- Merchandise collaborations with local brands
- Exclusive concert experiences
- Music streaming subscriptions
- Branded apparel lines
- VIP meet-and-greet packages
- Collaborative playlists with fans
- Online music lessons or workshops
- Fan club memberships with perks
Marketing Angles
- Highlight Brett's Canadian roots and cultural influences
- Leverage his award-winning status in country music
- Engage fans through storytelling in music
- Promote sustainability in merchandise
- Utilize social media for behind-the-scenes content
- Create interactive fan experiences during tours
Content Themes
- Behind-the-scenes of music production
- Fan stories and testimonials
- Live performance highlights
- Music and lifestyle tips
- Collaborations with other artists
- Cultural influences in his music
Partnership Brands
- Scotiabank
- Tim Hortons
- Live Nation
- Air Canada
- Ariat
- NHL
- Budweiser
- Amazon Music
- Lululemon Athletica
- Coors
- Old Navy
- The Home Depot
- Costco
- iHeartRadio Music Awards
- Dodge
- Under Armour
| Brand | Category | Score |
|---|---|---|
| Scotiabank | Finance, Banking & Insurance | 81.84 |
| Tim Hortons | Food & Snacks | 42.51 |
| Live Nation | Entertainment | 34.01 |
| Air Canada | Travel & Hospitality | 27.77 |
| Ariat | Apparel & Fashion | 23.30 |
| NHL | Sports & Outdoors | 22.49 |
| FabFitFun | Beauty & Personal Care | 19.59 |
| Budweiser | Beverages | 16.82 |
| Arbonne | Beauty & Personal Care | 16.57 |
| Bud Light | Alcoholic Beverages | 14.13 |
| Barstool Sports | Entertainment | 12.62 |
| Chop-Chop | Food & Snacks | 12.34 |
| Amazon Music | Entertainment & Media | 10.93 |
| Lululemon Athletica | Apparel & Fashion | 10.58 |
| MamaBear | Baby, Kids & Maternity | 10.57 |
| GMC | Automotive | 10.52 |
| Influenster | Beauty & Personal Care | 9.77 |
| Coors | Alcoholic Beverages | 7.17 |
| Margaritaville | Apparel & Fashion | 6.82 |
| Younique | Beauty & Personal Care | 6.28 |
| OLD NAVY | Apparel & Fashion | 5.89 |
| Carhartt | Apparel & Fashion | 5.89 |
| Babybump | Baby, Kids & Maternity | 5.61 |
| The Home Depot | Home & Living | 5.35 |
| Costco | Grocery & Pantry | 5.16 |
| iHeartRadio Music Awards | Entertainment | 4.87 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.71 |
| Kate Spade | Apparel & Fashion | 4.70 |
| Dodge | Automotive | 4.68 |
| ABC | Other | 4.44 |
| Bentley | Automotive | 4.39 |
| Smirnoff | Alcoholic Beverages | 4.27 |
| American Eagle | Apparel & Fashion | 4.12 |
| Under Armour | Apparel & Fashion | 3.96 |
| The Olympic Games | Sports & Outdoors | 3.94 |
| Baileys | Beverages | 3.93 |
| Geocaching | Sports & Outdoors | 3.89 |
| Showtime | Entertainment | 3.87 |
| Jeep | Automotive | 3.84 |
| Pfizer | Health & Wellness | 3.45 |
| Walmart | Apparel | 3.18 |
| Monster Beverage | Beverages | 3.17 |
| Jack Daniels | Beverages | 3.16 |
| PetSmart | Pet Supplies | 3.07 |
| Oakley | Apparel & Fashion | 2.93 |
| Chevrolet | Automotive | 2.85 |
| Busch | Beverages | 2.85 |
| Chrysler | Automotive | 2.84 |
| Sunnies Studios | Apparel & Fashion | 2.82 |
| Ford | Automotive | 2.76 |
Official Profiles
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LoginArtist: Brett Kissel
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:23:50 | Let Your Horses Run | CFQX-FM | Winnipeg, MB, CA | 137 |
| 2025-08-21 07:45:27 | Another One - Neat Mix | Country 105 | Thunder Bay, ON, CA | 209 |
| 2025-08-21 06:58:46 | Cowboys & Dreamers | CICX-FM | Barrie, ON, CA | 170 |
| 2025-08-21 06:57:25 | Cowboys & Dreamers | CJBX-FM [BX93] | London, ON, CA | 173 |
| 2025-08-21 06:56:34 | Cowboys & Dreamers | CFQX-FM | Winnipeg, MB, CA | 150 |
| 2025-08-21 06:44:19 | Cowboys & Dreamers | CJKX-FM | Ajax, ON, CA | 181 |
| 2025-08-21 06:15:52 | Let Your Horses Run | Country 105 | Thunder Bay, ON, CA | 173 |
| 2025-08-21 04:40:20 | Another One - Neat Mix | CJKX-FM | Ajax, ON, CA | 209 |
| 2025-08-21 03:06:14 | Make a Life, Not a Living | CJKX-FM | Ajax, ON, CA | 157 |
| 2025-08-21 02:54:05 | Cowboys & Dreamers | CJBX-FM [BX93] | London, ON, CA | 177 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |