Brett Eldredge Brand Affinity ranks highest Alex and Ani at 23.73% . Very Strong. Score DMDB 65.17% | Fanbase 59.83%

Brett Eldredge — country artist from US.

Illinois-born and Nashville-based singer, songwriter, producer, and entertainer Brett Eldredge gained recognition in 2010 and has since established himself as…

Brett Eldredge

Recognizable

Country: US | Gender: male | Artist ID: 11e81bce-ba96-0058-b894-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 65.17% Fanbase: 59.83% Trending: 67.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Alex and Ani • 23.73% • Very Strong

As of 2025-09-09

2,119,418

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.17% | Fanbase 59.83% | Trending 67.83% | CAREER STAGE: MAINSTREAM

Biography

Illinois-born and Nashville-based singer, songwriter, producer, and entertainer Brett Eldredge gained recognition in 2010 and has since established himself as a skilled songwriter and performer. With two Gold-certified albums and multiple singles certified Gold or Platinum by the RIAA, Eldredge has achieved seven #1 hits on Country Radio and received accolades at the CMA Awards, ACM Awards, and BMI Country Awards. He has released two popular holiday albums, including Glow in 2016 and Mr. Christmas in 2021, with his cover of "Baby, It's Cold Outside!" featuring Meghan Trainor garnering over 207 million Spotify streams. Eldredge's annual Glow Tour has sold out renowned venues, showcasing his festive sound blending big band orchestration, ballads, and dynamic vocals. His latest release, Merry Christmas (Welcome to the Family), marks his third holiday album and debut on his independent label Warm and Cozy Records.

Report Date: 2025-09-09

Brett Eldredge speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NIGERIA, CANADA. Composition is heavily female (63%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (24,650 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Alex and Ani, Lilly Pulitzer, Ariat, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brett Eldredge score 0.30% — Low bucket.

Brand: Alex and AniBrand: Lilly PulitzerBrand: Ariat

Followers:2,119,418

Engagements:6,427

Rate:0.3%

Posts:2,517

Avg Likes:5,943

Avg Comments:379

Avg Views:27,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,119,418 · Engagements 6,427 · Rate 0.3% Posts 2,517 · Views 27,800 · Avg Likes 5,943 · Avg Comments 379 · Avg Views 27,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 29% 35-44: 12% 45-64: 8%	Largest: 18-24 (45%); next: 25-34 (29%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (65%) NIGERIA (8%) CANADA (6%) UNITED KINGDOM (3%) INDIA (2%)	Top regions: UNITED STATES (65%), NIGERIA (8%), CANADA (6%)
Platform Engagement	Instagram: 4,553 avg likes/post · Tiktok: 24,650 avg views/post · Youtube: 3,150 avg views/post	Best reach: Tiktok 24,650 avg views; best engagement: Instagram 4,553 avg likes

Top Brand Affinities

Alex and Ani

Score: 23.73

Lilly Pulitzer

Score: 21.84

Ariat

Score: 20.69

Sherri Hill

Score: 20.21

Athleta

Score: 15.75

Houston Livestock Show and Rodeo

Score: 11.99

Kohl's

Score: 11.83

Margaritaville

Score: 11.10

Arbonne

Score: 10.89

Coors

Score: 10.89

Free People

Score: 9.79

Verizon

Score: 9.08

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Alex and Ani		23.73
Lilly Pulitzer		21.84
Ariat		20.69
Sherri Hill		20.21
Athleta		15.75
Houston Livestock Show and Rodeo		11.99
Kohl's		11.83
Margaritaville		11.10
Arbonne		10.89
Coors		10.89
Free People		9.79
Verizon		9.08
Madewell		8.77
Bud Light		8.32
Busch		8.03
Macy's		7.92
Chick-fil-A		7.89
J.Crew		7.79
MamaBear		7.41
T.J. Maxx		7.21
Influenster		6.59
Bath & Body Works		6.45
ULTA Beauty		6.43
Gillette		6.39
Walgreens		6.31
Carhartt		6.28
Pacific Northwest Wonderland		6.25
Publix		5.97
The Home Depot		5.26
Target		5.06
Lululemon Athletica		5.05
Kroger		5.04
NHL		5.04
BarkBox		4.80
Anthropologie		4.74
OLD NAVY		4.62
Kate Spade		4.62
HomeGoods		4.44
American Eagle		4.37
Abercrombie & Fitch		4.35
iHeartRadio Music Awards		4.30
NBC		4.17
Budweiser		4.14
Gatorade		4.07
Holden		4.00
Dunkin' Donuts		3.97
Jeep		3.91
NORDSTROM		3.90
PetSmart		3.84
FedEx		3.81