Brasstracks

Brasstracks — pop artist from US.

Brasstracks has undergone a transformative evolution, now existing as an "amorphous, artist hivemind" in the music scene. Their impressive accolades include…

Influence: 57.15% Fanbase: 36.42% Trending: 67.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 49.00% • Very Strong

As of 2025-09-09

83,477

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:44:19 UTC

Genres

popnyc popr&b, funk & soulindie soulalternative r&br&b/soulcontemporary r&b

Biography

Brasstracks has undergone a transformative evolution, now existing as an "amorphous, artist hivemind" in the music scene. Their impressive accolades include two GRAMMY wins for their production on Chance The Rapper's "No Problems" in 2017, as well as a recent win for Best Pop Solo Performance for Harry Styles' "Watermelon Sugar" at the 2021 GRAMMYs. The group has collaborated with a diverse range of artists, from Miley Cyrus and Mark Ronson to Anderson .Paak, Mac Miller, Khalid, and BTS, showcasing their versatility and talent.

Jackson, the GRAMMY-winning member of Brasstracks, continues to embrace the collaborative spirit that defines the group. From their beginnings as a hip-hop-jazz-big-band-duo, Brasstracks has evolved into a dynamic musical landscape under Jackson's guidance. Their performances on Saturday Night Live and The Late Show With Stephen Colbert, along with the synchronization of their track "Golden Ticket" during the NBA finals, highlight their growing influence and innovative approach to music-making. With a commitment to pushing boundaries and crafting compelling music, Brasstracks remains a captivating force in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Brasstracks speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, JAPAN. Composition is heavily male (71%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,688 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Ableton, MOOG, Akai, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brasstracks score 0.16% — Low bucket.

Brand: AbletonBrand: MOOGBrand: Akai

Followers:83,477

Engagements:130

Rate:0.2%

Posts:359

Avg Likes:119

Avg Comments:17

Avg Views:2,798

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 83,477 · Engagements 130 · Rate 0.2% Posts 359 · Views 2,798 · Avg Likes 119 · Avg Comments 17 · Avg Views 2,798	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 9% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (41%) BRAZIL (6%) JAPAN (6%) SOUTH KOREA (6%) INDONESIA (5%)	Top regions: UNITED STATES (41%), BRAZIL (6%), JAPAN (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 1,110 avg views/post · Youtube: 1,688 avg views/post	Best reach: Youtube 1,688 avg views; best engagement: Tiktok 64 avg likes

Top Brand Affinities

Ableton

Score: 49.00

MOOG

Score: 39.39

Akai

Score: 35.95

Pro Tools

Score: 26.02

Live Nation

Score: 24.27

Pioneer

Score: 20.01

Warby Parker

Score: 19.50

Mixcloud

Score: 18.17

Akg

Score: 16.28

Amazon Music

Score: 15.22

SoundCloud

Score: 13.80

Coachella

Score: 11.80

Brand	Category	Score
Ableton		49.00
MOOG		39.39
Akai		35.95
Pro Tools		26.02
Live Nation		24.27
Pioneer		20.01
Warby Parker		19.50
Mixcloud		18.17
Akg		16.28
Amazon Music		15.22
SoundCloud		13.80
Coachella		11.80
Beats Electronics		11.61
Sennheiser		10.20
Spotify Music		8.25
Lollapalooza		7.47
Pacific Northwest Wonderland		5.98
Macy's		5.42
iHeartRadio Music Awards		5.29
Free People		5.06
Margaritaville		4.37
Coors		4.28
Oculus		4.27
Paramount Pictures		4.16
Kickstarter		4.09
Verizon		4.07
Showtime		3.96
ESPN		3.87
Taco Bell		3.86
Hennessy		3.82
Bethesda Softworks		3.74
OLD NAVY		3.73
Kodak		3.56
Carhartt		3.54
Los Angeles Lakers		3.51
Busch		3.33
Urban Outfitters		3.32
Airbnb		3.23
Summit Entertainment		3.22
MTV		3.17
NBC		2.88
Dr. Martens		2.88
Polaroid		2.84
NHL		2.82
Columbia Pictures		2.80
Comedy Central		2.78
Tomorrowland		2.77
Budweiser		2.76
Fenty beauty		2.71
Pixar		2.71