Brantley Gilbert Brand Affinity ranks highest Miller Lite at 28.47% . Very Strong. Score DMDB 69.92% | Fanbase 65.78%

Brantley Gilbert — country artist from US.

Brantley Gilbert is a Georgia native with back-to-back platinum albums and a strong following. He has achieved seven No. 1 hits, including "Bottoms Up" and…

Brantley Gilbert

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-3d8e-aa20-b043-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadredneckfolk & traditionalmodern country rock

Influential: 69.92% Fanbase: 65.78% Trending: 71.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 28.47% • Very Strong

As of 2025-09-09

5,258,464

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.92% | Fanbase 65.78% | Trending 71.99% | CAREER STAGE: SUPERSTAR

Biography

Brantley Gilbert is a Georgia native with back-to-back platinum albums and a strong following. He has achieved seven No. 1 hits, including "Bottoms Up" and "Country Must Be Country Wide." Gilbert's music blends electric guitar-shredding, rapping, and twang, appealing to a diverse audience. His latest album, "SO HELP ME GOD (DELUXE EDITION)," is set for release on April 21 via The Valory Music Co., featuring the single "Heaven By Then" with Blake Shelton and Vince Gill. Gilbert will be joining Nickelback for the GET ROLLIN’ TOUR this summer, with over 35 dates across North America.

Known for his conflicted themes between partying and spirituality, Brantley Gilbert has garnered praise from various publications including the New York Times and NPR. His music has resonated with a wide audience, earning him a dedicated fan base. Gilbert's career highlights include hit songs like "One Hell of An Amen" and successful collaborations with artists like Lindsay Ell.

Report Date: 2025-09-09

Brantley Gilbert stands out with 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, CANADA. The profile is male-leaning (50%), and content lands hardest on Tiktok, where posts average 75,650 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Miller Lite, Ariat, RAM Trucks, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Brantley Gilbert a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brantley Gilbert score 0.42% — Low bucket.

Brand: Miller LiteBrand: AriatBrand: RAM Trucks

Followers:5,258,464

Engagements:22,045

Rate:0.4%

Posts:2,644

Avg Likes:21,277

Avg Comments:506

Avg Views:90,795

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,258,464 · Engagements 22,045 · Rate 0.4% Posts 2,644 · Views 90,795 · Avg Likes 21,277 · Avg Comments 506 · Avg Views 90,795	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 31% 35-44: 15% 45-64: 8%	Largest: 18-24 (41%); next: 25-34 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (78%) NIGERIA (6%) CANADA (5%) AUSTRALIA (2%) BRAZIL (2%)	Top regions: UNITED STATES (78%), NIGERIA (6%), CANADA (5%)
Platform Engagement	Instagram: 13,509 avg likes/post · Tiktok: 75,650 avg views/post · Youtube: 15,145 avg views/post	Best reach: Tiktok 75,650 avg views; best engagement: Instagram 13,509 avg likes

Top Brand Affinities

Miller Lite

Score: 28.47

Ariat

Score: 28.23

RAM Trucks

Score: 15.93

Bud Light

Score: 10.64

Stihl

Score: 10.34

Margaritaville

Score: 8.89

Arbonne

Score: 8.53

Influenster

Score: 7.75

MamaBear

Score: 7.66

Younique

Score: 7.58

GMC

Score: 6.89

Coors

Score: 6.88

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Miller Lite		28.47
Ariat		28.23
RAM Trucks		15.93
Bud Light		10.64
Stihl		10.34
Margaritaville		8.89
Arbonne		8.53
Influenster		7.75
MamaBear		7.66
Younique		7.58
GMC		6.89
Coors		6.88
Carhartt		6.48
Verizon		6.41
Busch		6.02
Kroger		5.93
Jeep		5.85
The Home Depot		5.74
Chick-fil-A		5.67
Dodge		5.39
Gillette		5.33
ESPN		5.16
Jack Daniels		4.80
Walmart		4.45
iHeartRadio Music Awards		4.43
Under Armour		4.22
Budweiser		4.19
BarkBox		4.04
NHL		4.00
PetSmart		4.00
Chevrolet		3.99
American Eagle		3.97
Ford		3.69
Babybump		3.60
Holden		3.53
Harley-Davidson		3.42
Monster Beverage		3.37
OLD NAVY		3.26
Oakley		3.20
Cadillac		3.13
Bentley		3.05
NBC		2.78
Chrysler		2.76
Baileys		2.74
NFL		2.72
Target		2.68
Showtime		2.53
Sunnies Studios		2.47
Lululemon Athletica		2.41
Victoria's Secret		2.24