Branko

Branko

Country: PT | Gender: male

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Influential: 51.70% Fanbase: 27.89% Trending: 63.61%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 46.57% • Very Strong

As of 2025-09-08

109,010

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:03:34 UTC

Genres

hip-hop & raphip-hop/rapelectronicelectronicmoombahtonhouseafrobeat

Scores

Score: DMDB 51.70% | Fanbase 27.90% | Trending 63.60% | CAREER STAGE: MID_LEVEL

Biography

Branko, the co-founder of Buraka Som Sistema and Enchufada label, presents Soma, his fourth solo album. Recorded in Lisbon during a three-day jam session, the album captures authentic expressions through collaborations with local and international talents. Branko, also known as João Barbosa, has been instrumental in championing underground Portuguese electronic music globally, drawing from diverse influences such as kuduro, kizomba, zouk, and baile funk that he encountered in his formative years in Amadora, on the outskirts of Lisbon.
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Branko Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Branko has momentum with 25-34 & 18-24 audiences—particularly in PORTUGAL, BRAZIL, UNITED STATES. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,048 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Parfois, Mixcloud, Fnac signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Branko score 0.57% — Low bucket.
Brand: ParfoisBrand: MixcloudBrand: Fnac
Followers:109,010
Engagements:620
Rate:0.6%
Posts:244
Views:1,048
Avg Likes:617
Avg Comments:28
Avg Views:1,048

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 109,010 · Engagements 620 · Rate 0.6%
Posts 244 · Views 1,048 · Avg Likes 617 · Avg Comments 28 · Avg Views 1,048 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 35%
35-44: 13%
45-64: 4%
 Largest: 25-34 (45%); next: 18-24 (35%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0% 		Skews male (66%)
Top Countries PORTUGAL (55%)
BRAZIL (7%)
UNITED STATES (5%)
FRANCE (4%)
SPAIN (3%)
 Top regions: PORTUGAL (55%), BRAZIL (7%), UNITED STATES (5%)
Platform Engagement Instagram: 564 avg likes/post · Youtube: 1,048 avg views/post Best reach: Youtube 1,048 avg views; best engagement: Instagram 564 avg likes

Top Brand Affinities

Parfois
Score: 46.57
Mixcloud
Score: 45.04
Fnac
Score: 44.80
El Corte Ingles
Score: 25.36
MOCO Museum
Score: 21.55
Vodafone
Score: 18.80
Pioneer
Score: 18.54
Ableton
Score: 18.02
Havana Club
Score: 17.45
Akai
Score: 16.38
MOOG
Score: 16.09
Havaianas
Score: 7.80
Top Brand Affinities
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Brand Category Score
Parfois 46.57
Mixcloud 45.04
Fnac 44.80
El Corte Ingles 25.36
MOCO Museum 21.55
Vodafone 18.80
Pioneer 18.54
Ableton 18.02
Havana Club 17.45
Akai 16.38
MOOG 16.09
Havaianas 7.80
Ryanair 7.70
SoundCloud 7.61
Tate Modern 6.27
Jameson 6.18
Calzedonia 5.84
Amstel 5.51
Patek Philippe 5.35
Pull&Bear 5.24
Spotify Music 4.40
Beats Electronics 4.14
Carhartt 4.05
Kodak 3.89
Stradivarius 3.72
Stüssy 3.66
A Game of Tones 3.63
Kiko 3.53
Tomorrowland 3.47
Pantone Inc 3.46
UEFA 3.37
Olympus 3.36
Leica 3.28
Primark 3.17
Martini 2.89
Fujifilm 2.86
Bershka 2.83
Dr. Martens 2.71
New Balance 2.65
Lacoste 2.59
Red Bull 2.51
Lollapalooza 2.50
Garnier 2.46
Heineken 2.45
Showtime 2.36
Coachella 2.35
Montblanc 2.12
ASOS 2.05
Timberland 2.05
Zara 2.05

Official Profiles

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Artist: Branko

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 07:20:24 Tempo Torto Vodafone FM Lisbon, PT 115
2025-08-21 05:27:46 Fortuna Radio Phénix Caen, FR 206
2025-08-21 01:59:56 Vem RTP Antena 3 Lisbon, PT 172
2025-08-21 00:40:18 Lokura Vodafone FM Lisbon, PT 209

Popularity (2025-10-02)

Platform%
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