Brandz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-17
204,610
Social Media Followers
As of 2025-11-17
00:00:00
Hours Airplay
2025-12-29 06:13:16 UTC
Genres
Biography
Brandz cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, JAMAICA. A male-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 319,953 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with ITV, Sky Sports, MISSGUIDED, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 204,610 · Engagements 3,862 · Rate 1.9% Posts 435 · Views 329,910 · Avg Likes 3,644 · Avg Comments 330 · Avg Views 329,910 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 67% 18-24: 23% 35-44: 6% 13-17: 2% |
Largest: 25-34 (67%); next: 18-24 (23%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED KINGDOM (19%) UNITED STATES (13%) JAMAICA (10%) SOUTH AFRICA (6%) INDIA (5%) |
Top regions: UNITED KINGDOM (19%), UNITED STATES (13%), JAMAICA (10%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 319,953 avg views/post | Best reach: Youtube 319,953 avg views; best engagement: Youtube 2,873 avg likes |
Top Brand Affinities
ITV
Sky Sports
MISSGUIDED
boohoo
Selfridges
River Island
Mixcloud
SUSHISAMBA
True Religion
Palm Angels
New Era
Stone Island
| Brand | Category | Score |
|---|---|---|
| ITV | 27.38 | |
| Sky Sports | 26.68 | |
| MISSGUIDED | 23.26 | |
| boohoo | 23.05 | |
| Selfridges | 20.66 | |
| River Island | 17.09 | |
| Mixcloud | 16.89 | |
| SUSHISAMBA | 15.92 | |
| True Religion | 15.83 | |
| Palm Angels | 15.33 | |
| New Era | 14.47 | |
| Stone Island | 13.13 | |
| Nasty Gal | 12.84 | |
| Dsquared | 12.66 | |
| Deliveroo | 11.81 | |
| Vauxhall | 11.65 | |
| Foot Locker | 11.09 | |
| Amazon Music | 10.82 | |
| Champion | 10.08 | |
| ASOS | 9.69 | |
| Ellesse | 9.10 | |
| Moncler | 9.01 | |
| Alexander McQueen | 8.11 | |
| Pioneer | 7.78 | |
| SoundCloud | 7.78 | |
| Beats Electronics | 6.74 | |
| Urban Outfitters | 6.40 | |
| Primark | 6.39 | |
| Ableton | 6.24 | |
| Hennessy | 6.12 | |
| Topshop | 6.11 | |
| JACQUEMUS | 6.06 | |
| FashionNova | 5.94 | |
| UGG | 5.88 | |
| BBC | 5.59 | |
| Vivienne Westwood | 5.31 | |
| Kappa | 5.20 | |
| Loewe | 4.92 | |
| shein | 4.90 | |
| Bershka | 4.62 | |
| Balenciaga | 4.57 | |
| Steve Madden | 4.46 | |
| Spotify Music | 4.23 | |
| Harrods | 4.12 | |
| Stüssy | 4.12 | |
| SheInside | 4.08 | |
| Coach | 4.02 | |
| Fendi | 3.83 | |
| Fenty beauty | 3.82 | |
| Carhartt | 3.80 |
Official Profiles
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LoginArtist: Brandz
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
