Brandy Clark
Genres
popcountry popcountrycountrycontemporary countryqueer country
Influential: 53.65%
Fanbase: 29.68%
Trending: 65.64%
Report Date: 2025-08-15
0
Total Streams
128,309
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 53.65% |
Fanbase 29.68% |
Trending 65.64% |
CAREER STAGE: MID_LEVEL
Biography
Brandy Clark, an acclaimed 11-time GRAMMY nominee and CMA Award-winning artist, is set to release her highly-anticipated self-titled album on May 19 under Warner Records. Produced by 9-time Grammy winner Brandi Carlile, the album features eleven emotionally diverse tracks, including the lead single "Buried." With three celebrated albums to her name, including 2020's Your Life is A Record, Clark has been lauded by NPR Music as a top-tier storyteller and praised by The New Yorker as one of the best country songwriters in the industry. Her songwriting prowess is further evident in hits like Kacey Musgraves’ “Follow Your Arrow” and Miranda Lambert’s “Mama’s Broken Heart.”
Beyond her solo career, Clark, in collaboration with Shane McAnally, has crafted the music for the forthcoming Broadway musical comedy, Shucked, set to premiere on April 4 at New York’s Nederlander Theatre. This project adds to Clark's impressive repertoire, solidifying her status as a multifaceted and influential figure in the music industry.
Beyond her solo career, Clark, in collaboration with Shane McAnally, has crafted the music for the forthcoming Broadway musical comedy, Shucked, set to premiere on April 4 at New York’s Nederlander Theatre. This project adds to Clark's impressive repertoire, solidifying her status as a multifaceted and influential figure in the music industry.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Brandy Clark score
0.70% — Low bucket.
Brand: Live Nation
Brand: Ariat
Brand: Amazon Music
Followers:128,309
Engagements:901
Rate:0.7%
Posts:1,880
Views:4,809
Avg Likes:901
Avg Comments:25
Avg Views:4,809
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 128,309 · Engagements 901 · Rate 0.7% Posts 1,880 · Views 4,809 · Avg Likes 901 · Avg Comments 25 · Avg Views 4,809 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 27% 45-64: 25% 35-44: 23% 18-24: 22% |
Largest: 25-34 (27%); next: 45-64 (25%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (67%) UNITED KINGDOM (7%) CANADA (5%) BRAZIL (3%) GERMANY (2%) |
Top regions: UNITED STATES (67%), UNITED KINGDOM (7%), CANADA (5%) |
| Platform Engagement | Instagram: 609 avg likes/post · Youtube: 4,809 avg views/post | Best reach: Youtube 4,809 avg views; best engagement: Instagram 609 avg likes |
Top Brand Affinities
Live Nation
Entertainment
Score: 36.24
Ariat
Apparel & Fashion
Score: 27.42
Amazon Music
Entertainment & Media
Score: 25.75
WNBA
Sports & Outdoors
Score: 17.75
Peloton
Sports & Outdoors
Score: 16.18
NBC
Entertainment & Media
Score: 15.27
iHeartRadio Music Awards
Entertainment
Score: 12.01
Margaritaville
Apparel & Fashion
Score: 11.48
Houston Livestock Show and Rodeo
Entertainment
Score: 11.21
Kroger
Grocery & Pantry
Score: 9.96
Pacific Northwest Wonderland
Apparel & Fashion
Score: 9.67
Pro Tools
Tools, DIY & Garden
Score: 9.48
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 36.24 |
| Ariat | Apparel & Fashion | 27.42 |
| Amazon Music | Entertainment & Media | 25.75 |
| WNBA | Sports & Outdoors | 17.75 |
| Peloton | Sports & Outdoors | 16.18 |
| NBC | Entertainment & Media | 15.27 |
| iHeartRadio Music Awards | Entertainment | 12.01 |
| Margaritaville | Apparel & Fashion | 11.48 |
| Houston Livestock Show and Rodeo | Entertainment | 11.21 |
| Kroger | Grocery & Pantry | 9.96 |
| Pacific Northwest Wonderland | Apparel & Fashion | 9.67 |
| Pro Tools | Tools, DIY & Garden | 9.48 |
| Bud Light | Alcoholic Beverages | 9.37 |
| Verizon | Telecom & Internet Services | 8.91 |
| Macy's | Apparel & Fashion | 8.61 |
| Coors | Alcoholic Beverages | 8.31 |
| Barbie | Toys & Games | 8.12 |
| Delta | Automotive | 7.80 |
| Publix | Grocery & Pantry | 7.04 |
| Chick-fil-A | Restaurants & Food Service | 6.83 |
| Free People | Apparel & Fashion | 6.24 |
| Spotify Music | Entertainment & Media | 6.22 |
| Busch | Beverages | 6.08 |
| Tim Hortons | Food & Snacks | 6.04 |
| Target | Apparel | 5.98 |
| Paramount Pictures | Entertainment | 5.97 |
| The Home Depot | Home & Living | 5.48 |
| Gillette | Beauty & Personal Care | 5.31 |
| Jack Daniels | Beverages | 5.21 |
| FedEx | Travel & Hospitality | 5.21 |
| BarkBox | Pet Supplies | 4.89 |
| Carhartt | Apparel & Fashion | 4.72 |
| ABC | Other | 4.68 |
| ESPN | Entertainment & Media | 4.55 |
| Anthropologie | Apparel & Fashion | 4.51 |
| Kickstarter | E-commerce & Marketplaces | 4.45 |
| NHL | Sports & Outdoors | 4.41 |
| CNN | Entertainment & Media | 4.38 |
| Holden | Automotive | 4.35 |
| Walmart | E-commerce & Marketplaces | 4.32 |
| Cadillac | Automotive | 4.14 |
| Pfizer | Health & Wellness | 4.13 |
| Bentley | Automotive | 4.11 |
| NFL | Sports & Outdoors | 4.04 |
| Budweiser | Beverages | 3.97 |
| Taco Bell | Restaurants & Food Service | 3.87 |
| American Eagle | Apparel & Fashion | 3.80 |
| Kate Spade | Apparel & Fashion | 3.54 |
| NORDSTROM | Apparel & Fashion | 3.45 |
| PetSmart | Pet Supplies | 3.39 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |