Brand X Music
Influence: 54.24%
Fanbase: 35.15%
Trending: 63.78%
Career Level: Rising
Top Brand Affinity
Highest overlapping lifestyle brand
Pro Tools
• 106.98%
• Very Strong
As of 2025-08-16
32,511
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:50:00 UTC
Genres
metalepicore
Biography
John Sponsler and Tom Gire, who met through a mutual friend 25 years ago, have evolved from struggling musicians to successful owners of a premier music library for entertainment. Through their collaboration, they have contributed to feature films, major trailers, and even worked with John Williams on Memoirs of a Geisha, establishing Brand X Music as a significant player in the industry. After leaving film music in 2012, they launched three new catalogs under Brand X Music to cater to in-program and promo needs, expanding their reach and influence in the industry.
Brand X Music, a composer-owned library founded by Sponsler and Gire, has transitioned its focus to in-program, streaming, and video game licensing while consistently delivering high-quality music collections across all their catalogs. The company's growth and success have been fueled by their dedicated in-house team and strong relationships with major entertainment companies, positioning them as a leading provider of theatrical advertising music. As Brand X Music continues to raise the bar in trailer music and secure notable placements, it remains committed to offering top-tier music for a global audience.
Brand X Music, a composer-owned library founded by Sponsler and Gire, has transitioned its focus to in-program, streaming, and video game licensing while consistently delivering high-quality music collections across all their catalogs. The company's growth and success have been fueled by their dedicated in-house team and strong relationships with major entertainment companies, positioning them as a leading provider of theatrical advertising music. As Brand X Music continues to raise the bar in trailer music and secure notable placements, it remains committed to offering top-tier music for a global audience.
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Top Brand Affinities
Report Date: 2025-08-16
Brand X Music keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, RUSSIA, FRANCE. The composition is heavily male (77%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,812 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Pro Tools, MOOG, Lionsgate supports swift activation in Music licensing services, Soundtrack creation for video games, Custom music for trailers. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Brand X Music score
0.39% — Low bucket.
Brand: Pro ToolsBrand: MOOGBrand: Lionsgate Product: Music licensing servicesProduct: Soundtrack creation for video gamesProduct: Custom music for trailers
Followers:32,511
Engagements:127
Rate:0.4%
Posts:1,618
Views:1,812
Avg Likes:126
Avg Comments:4
Avg Views:1,812
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 32,511 · Engagements 127 · Rate 0.4% Posts 1,618 · Views 1,812 · Avg Likes 126 · Avg Comments 4 · Avg Views 1,812 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 37% 35-44: 13% 45-64: 6% |
Largest: 25-34 (40%); next: 18-24 (37%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (20%) RUSSIA (6%) FRANCE (5%) BRAZIL (5%) INDIA (4%) |
Top regions: UNITED STATES (20%), RUSSIA (6%), FRANCE (5%) |
| Platform Engagement | Instagram: 69 avg likes/post · Youtube: 1,812 avg views/post | Best reach: Youtube 1,812 avg views; best engagement: Instagram 69 avg likes |
Top Brand Affinities
Pro Tools
Tools, DIY & Garden
Score: 106.98
MOOG
Automotive
Score: 106.27
Lionsgate
Entertainment
Score: 76.58
20th Century Fox
Entertainment
Score: 62.53
Akg
Audio & Music Gear
Score: 50.07
Ableton
Audio & Music Gear
Score: 48.91
HBO Max
Entertainment & Media
Score: 47.30
Akai
Consumer Electronics
Score: 42.67
Launchpad
Technology
Score: 37.58
Amazon Music
Entertainment & Media
Score: 37.52
IMDb
Entertainment & Media
Score: 33.37
Live Nation
Entertainment
Score: 30.53
Recommendations
Products & Services
- Music licensing services
- Soundtrack creation for video games
- Custom music for trailers
- Collaborations with indie filmmakers
- Workshops on music composition
- Online courses for aspiring composers
- Merchandise related to music catalogs
- Exclusive behind-the-scenes content
Marketing Angles
- Highlight collaborations with major films and games
- Emphasize the quality and uniqueness of music catalogs
- Leverage nostalgia for classic soundtracks
- Engage with the gaming community through music
- Promote the versatility of music for various media
- Showcase testimonials from industry professionals
Content Themes
- Behind-the-scenes of music creation
- Spotlights on featured composers
- Music in film vs. video games
- Tips for aspiring music composers
- Fan interactions and Q&A sessions
- Showcases of music in popular media
Partnership Brands
- Pro Tools
- Ableton
- MOOG
- Amazon Music
- HBO Max
- Lionsgate
- 20th Century Fox
- Live Nation
- Sennheiser
- Warner Music
- Gamescom
- Riot Games
- Capcom
- Final Fantasy
- Ubisoft
- Bloodborne
- The Last of Us
- Transformers
- Discovery Media
- Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Pro Tools | Tools, DIY & Garden | 106.98 |
| MOOG | Automotive | 106.27 |
| Lionsgate | Entertainment | 76.58 |
| 20th Century Fox | Entertainment | 62.53 |
| Akg | Audio & Music Gear | 50.07 |
| Ableton | Audio & Music Gear | 48.91 |
| HBO Max | Entertainment & Media | 47.30 |
| Akai | Consumer Electronics | 42.67 |
| Launchpad | Technology | 37.58 |
| Amazon Music | Entertainment & Media | 37.52 |
| IMDb | Entertainment & Media | 33.37 |
| Live Nation | Entertainment | 30.53 |
| Warner Music | Entertainment & Media | 28.53 |
| Gamescom | Gaming & Esports (Software/Titles) | 27.88 |
| Blackmagic Design | Cameras & Photography | 27.01 |
| Sennheiser | Audio & Music Gear | 26.59 |
| FromSoftware | Gaming & Esports (Software/Titles) | 25.91 |
| Mass Effect | Gaming & Esports (Software/Titles) | 21.98 |
| Atmos | Apparel & Fashion | 21.06 |
| DreamWorks | Entertainment | 20.29 |
| Paramount Pictures | Entertainment & Media | 17.91 |
| Bungie | Gaming & Esports (Software/Titles) | 16.01 |
| NBC | Entertainment & Media | 15.93 |
| Discovery Media | Entertainment & Media | 15.39 |
| Trancefamily | Apparel & Fashion | 15.11 |
| Square Enix | Entertainment | 14.15 |
| Arri | Cameras & Photography | 14.14 |
| Bloodborne | Gaming & Esports (Software/Titles) | 13.23 |
| Beats Electronics | Audio & Music Gear | 13.16 |
| Spotify Music | Entertainment & Media | 12.96 |
| SoundCloud | Entertainment & Media | 12.54 |
| Warner Bros | Entertainment | 11.67 |
| Lucasfilm | Entertainment | 11.31 |
| Riot Games | Gaming & Esports (Software/Titles) | 11.04 |
| The Witcher | Entertainment | 9.90 |
| Tomb Raider | Entertainment | 9.37 |
| Borderlands | Gaming & Esports (Software/Titles) | 9.17 |
| Hasbro | Toys & Games | 9.13 |
| FOX | Apparel & Fashion | 9.13 |
| Ubisoft | Gaming & Esports (Software/Titles) | 8.99 |
| Resident Evil | Gaming & Esports (Software/Titles) | 8.93 |
| BBC | Apparel & Fashion | 8.88 |
| Transformers | Other | 8.61 |
| Bose | Audio & Music Gear | 8.37 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 8.34 |
| The Last of Us | Gaming & Esports (Software/Titles) | 8.30 |
| ESPN | Entertainment & Media | 8.07 |
| Pioneer | Audio & Music Gear | 8.05 |
| HBO | Entertainment & Media | 7.97 |
| Capcom | Gaming & Esports (Software/Titles) | 7.93 |
Official Profiles
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LoginArtist: Brand X Music
Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Brand X Music today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:17:02 | Chain Reaction | Al Khaleejiya 1009 | Dubai, AE | 4 |
| 2025-08-21 07:58:21 | Protocol Breach | Smooth Radio East Midlands | Nottingham, GB | 3 |
| 2025-08-21 07:21:28 | Protocol Breach | Tay 2 | Dundee, GB | 5 |
| 2025-08-21 06:44:51 | Protocol Breach | Delite Radio | London, GB | 9 |
| 2025-08-21 06:16:28 | Chain Reaction | Al Khaleejiya 1009 | Dubai, AE | 4 |
| 2025-08-21 05:59:44 | Protocol Breach | Smooth Chill | London, GB | 7 |
| 2025-08-21 05:43:01 | Protocol Breach | Forth 2 | Edinburgh, GB | 9 |
| 2025-08-21 04:14:28 | Chain Reaction | Al Khaleejiya 1009 | Dubai, AE | 2 |
| 2025-08-21 03:41:36 | Protocol Breach | Delite Radio | London, GB | 7 |
| 2025-08-21 02:40:34 | Protocol Breach | Delite Radio | London, GB | 8 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
