Bradley Simpson

Bradley Simpson

Country: GB | Gender: male

Influential: 50.71% Fanbase: 17.19% Trending: 67.48%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 14.48% • Very Strong

As of 2025-09-08

1,235,893

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:33:27 UTC

Genres

r&b, funk & soulrnbrockrockpop rockalternativealternative

Scores

Score: DMDB 50.70% | Fanbase 17.20% | Trending 67.50% | CAREER STAGE: MID_LEVEL

Biography

Bradley Simpson, best known as the frontman of the British band The Vamps, has released his debut single "Cry at the Moon." With a massive fanbase and multiple chart-topping albums, Bradley has performed 15 times at London's O2 Arena, including seven headline shows, holding a record as the only artist to headline for five consecutive years. At 28, his transition from band frontman to solo artist marks an exciting new chapter in his career, driven by his personal song collection.
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Bradley Simpson Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Bradley Simpson performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. Audience composition is heavily female (76%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,660 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Accor Hotels, River Island, Selfridges, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bradley Simpson is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bradley Simpson score 1.96%Moderate bucket.
Brand: Accor HotelsBrand: River IslandBrand: Selfridges
Followers:1,235,893
Engagements:24,231
Rate:2.0%
Posts:471
Views:2,660
Avg Likes:24,218
Avg Comments:254
Avg Views:2,660

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,235,893 · Engagements 24,231 · Rate 2.0%
Posts 471 · Views 2,660 · Avg Likes 24,218 · Avg Comments 254 · Avg Views 2,660
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 21%
13-17: 10%
35-44: 3%
Largest: 18-24 (65%); next: 25-34 (21%)
Gender Split Female: 76%
Male: 24%
Non-binary/Other: 0%
Skews female (76%)
Top Countries UNITED KINGDOM (20%)
UNITED STATES (13%)
BRAZIL (8%)
PHILIPPINES (6%)
FRANCE (5%)
Top regions: UNITED KINGDOM (20%), UNITED STATES (13%), BRAZIL (8%)
Platform Engagement Instagram: 23,989 avg likes/post · Youtube: 2,660 avg views/post Best reach: Youtube 2,660 avg views; best engagement: Instagram 23,989 avg likes

Top Brand Affinities

Accor Hotels
Score: 14.48
River Island
Score: 8.70
Selfridges
Score: 7.30
boohoo
Score: 6.69
MISSGUIDED
Score: 6.08
Pull&Bear
Score: 4.83
iHeartRadio Music Awards
Score: 4.55
Topshop
Score: 4.13
Lollapalooza
Score: 4.12
Harrods
Score: 3.88
Primark
Score: 3.64
Tesco
Score: 3.58
Brand Category Score
Accor Hotels 14.48
River Island 8.70
Selfridges 7.30
boohoo 6.69
MISSGUIDED 6.08
Pull&Bear 4.83
iHeartRadio Music Awards 4.55
Topshop 4.13
Lollapalooza 4.12
Harrods 3.88
Primark 3.64
Tesco 3.58
Jollibee 3.43
Urban Outfitters 3.39
ASOS 3.27
Dr. Martens 2.84
Hollister Co 2.83
Aperol 2.66
Kylie Cosmetics 2.58
Polaroid 2.54
Nickelodeon 2.52
CBS Television Studios 2.40
Victoria's Secret 2.39
CBS 2.26
Fujifilm 2.23
Lush 2.23
Forever 21 2.23
H&M 2.11
AMC 2.08
Calvin Klein 2.04
Michael Kors 1.95
McLaren 1.95
Converse 1.93
Bershka 1.90
Universal 1.79
Sephora 1.75
Coachella 1.75
Bellagio 1.74
shein 1.73
Walt Disney 1.69
Starbucks 1.66
Fenty beauty 1.64
Vans 1.60
SheInside 1.59
Showtime 1.56
Chrysler 1.53
Versace 1.51
BBC 1.47
Vogue 1.46
NYX Cosmetics 1.33

Official Profiles

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Artist: Bradley Simpson

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bradley Simpson today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 07:12:57 Carpet Burn Europe 2 Pop Rock Paris, FR 187
2025-08-21 04:28:44 Almost - w/ HONGJOONG of ATEEZ Star FM Riga, LV 184
2025-08-21 04:00:32 Carpet Burn Europe 2 Pop Rock Paris, FR 185
2025-08-21 02:44:29 Carpet Burn Evropa 2 Prague, CZ 186
2025-08-21 01:19:21 Carpet Burn Europe 2 Pop Rock Paris, FR 184
2025-08-21 00:39:19 Holy Grail Radio Easy Rock Treviso, IT 159

Popularity (2025-10-02)

Platform%
No data.