Boz Scaggs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
194,128
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:46:07 UTC
Genres
Scores
Biography
In 1969, Scaggs released his influential LP Boz Scaggs, recorded in Muscle Shoals, AL for Atlantic Records. His music continues to blend rock, blues, and R&B influences with a distinctive ballad style. His commercial breakthrough came in 1976 with Silk Degrees, which produced hit singles like "It's Over," "Lido Shuffle," and the Grammy-winning "Lowdown." His latest album, Out Of The Blues, garnered critical acclaim, spending 8 weeks at #1 on the Billboard Blues Chart and receiving a 2018 Grammy nomination for Best Contemporary Blues Album, concluding a trilogy with Memphis and A Fool To Care.
Boz Scaggs stands out with 45-64 & 35-44 audiences across UNITED STATES, NIGERIA, JAPAN. The profile is heavily male (66%), and content lands hardest on Youtube, where posts average 102,907 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, Live Nation, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Boz Scaggs a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 194,128 · Engagements 2,582 · Rate 1.3% Posts 211 · Views 104,583 · Avg Likes 2,532 · Avg Comments 136 · Avg Views 104,583 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 38% 35-44: 26% 25-34: 22% 18-24: 12% |
Largest: 45-64 (38%); next: 35-44 (26%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (51%) NIGERIA (14%) JAPAN (7%) SOUTH AFRICA (5%) BRAZIL (5%) |
Top regions: UNITED STATES (51%), NIGERIA (14%), JAPAN (7%) |
| Platform Engagement | Instagram: 1,701 avg likes/post · Tiktok: 1,676 avg views/post · Youtube: 102,907 avg views/post | Best reach: Youtube 102,907 avg views; best engagement: Instagram 1,701 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Pro Tools
Amazon Music
Sennheiser
Margaritaville
iHeartRadio Music Awards
Paramount Pictures
FOX
NBC
Bose
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 36.50 |
| Live Nation | Entertainment | 22.70 |
| MOOG | Automotive | 15.60 |
| Pro Tools | Tools, DIY & Garden | 14.07 |
| Amazon Music | Entertainment & Media | 12.65 |
| Sennheiser | Audio & Music Gear | 8.92 |
| Margaritaville | Apparel & Fashion | 8.00 |
| iHeartRadio Music Awards | Entertainment | 7.68 |
| Paramount Pictures | Entertainment & Media | 7.21 |
| FOX | Apparel & Fashion | 6.95 |
| NBC | Entertainment & Media | 6.74 |
| Bose | Audio & Music Gear | 5.73 |
| MTV | Entertainment | 5.67 |
| Nixon | Jewelry & Watches | 5.35 |
| Verizon | Telecom & Internet Services | 5.28 |
| Macy's | Apparel & Fashion | 5.15 |
| CNN | Entertainment & Media | 5.14 |
| Publix | Grocery & Pantry | 5.11 |
| FedEx | Travel & Hospitality | 4.72 |
| Coors | Alcoholic Beverages | 4.49 |
| Cadillac | Automotive | 4.33 |
| Spotify Music | Entertainment & Media | 4.24 |
| Leica | Cameras & Photography | 4.18 |
| Holden | Automotive | 4.06 |
| ESPN | Entertainment & Media | 3.99 |
| Pfizer | Health & Wellness | 3.79 |
| NORDSTROM | Apparel & Fashion | 3.73 |
| Gillette | Beauty & Personal Care | 3.59 |
| NHL | Sports & Outdoors | 3.43 |
| Heinz | Food & Snacks | 3.38 |
| Snoopy And The Peanuts Gang | Entertainment | 3.37 |
| Pixar | Entertainment | 3.25 |
| Uber | Travel & Hospitality | 3.06 |
| Guinness | Alcoholic Beverages | 3.00 |
| Emporium | Apparel & Fashion | 2.96 |
| Columbia Pictures | Entertainment | 2.93 |
| NFL | Sports & Outdoors | 2.78 |
| Warner Bros | Entertainment | 2.74 |
| Comedy Central | Entertainment | 2.72 |
| Martini | Alcoholic Beverages | 2.69 |
| Costco | Grocery & Pantry | 2.69 |
| Busch | Beverages | 2.59 |
| Harley-Davidson | Automotive | 2.41 |
| Amazon | E-commerce & Marketplaces | 2.39 |
| Jack Daniels | Beverages | 2.37 |
| Budweiser | Beverages | 2.33 |
| Kodak | Cameras & Photography | 2.23 |
| Lollapalooza | Entertainment | 2.13 |
| Yamaha | Consumer Electronics | 2.00 |
| The Olympic Games | Sports & Outdoors | 2.00 |
Official Profiles
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LoginArtist: Boz Scaggs
The map shows every radio station that aired Boz Scaggs today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 3,105,362
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,100,586 | 67.64% |
| [+] |
Pandora |
939,083 | 30.24% |
| [+] |
Yandex |
64,701 | 2.08% |
| [+] |
Audiomack |
992 | 0.03% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:36:09 | Georgia | Sublime Radio | Hilversum, NL | 225 |
| 2025-08-21 06:53:01 | Lido Shuffle | Absolute Radio 70's | London, GB | 214 |
| 2025-08-21 06:39:12 | JoJo | Jazz Radio | Lyon, FR | 161 |
| 2025-08-21 06:30:21 | Lowdown | Mi-Soul | London, GB | 280 |
| 2025-08-21 05:48:04 | Lowdown | Classic Vinyl | Washington, D.C., US | 316 |
| 2025-08-21 05:04:59 | Some Change | KFMG | Des Moines, US | 246 |
| 2025-08-21 04:48:50 | Cadillac Walk | WUKY | Lexington-Fayette, US | 255 |
| 2025-08-21 04:21:58 | Lido Shuffle | WCOO-FM | Charleston, SC, US | 212 |
| 2025-08-21 03:13:25 | What Can I Say | Radio Cardiff | Cardiff, GB | 172 |
| 2025-08-21 02:54:25 | What Can I Say | 2CA | Canberra, AU | 168 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |