Boyzone Brand Affinity ranks highest ITV at 27.20% . Very Strong. Score DMDB 58.69% | Fanbase 47.11%

Boyzone — pop artist from IE.

Boyzone, Europe's most successful boy band in the late 1990s, was formed in 1993 by music manager Louis Walsh. Comprised of five Irish vocalists, including…

Boyzone

Recognizable

Country: IE | Artist ID: 11e81bce-4d20-c472-a6e6-a0369fe50396

Find Artist Claim

Genres

popdance poppopboy bandmainstream poprockpop rockelectronicbubblegum danceeuropeaneuropop

Influential: 58.69% Fanbase: 47.11% Trending: 64.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 27.20% • Very Strong

As of 2025-09-09

537,535

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.69% | Fanbase 47.11% | Trending 64.48% | CAREER STAGE: MAINSTREAM

Biography

Boyzone, Europe's most successful boy band in the late 1990s, was formed in 1993 by music manager Louis Walsh. Comprised of five Irish vocalists, including Ronan Keating and Stephen Gately, the group achieved significant popularity in the U.K., with multiple chart-topping singles. Despite limited success in the U.S., Boyzone maintained a strong following in Europe, releasing hit albums and touring extensively.

After disbanding in 2000 due to internal conflicts, Boyzone reunited in 2008 and continued to release music and tour. Tragedy struck in 2009 with the passing of Stephen Gately, but the band carried on as a four-piece, honoring his memory in subsequent releases and tours. Boyzone marked their 20th anniversary in 2013 with a successful tour and the release of their fifth studio album, BZ20. The group continued to tour and record new material, culminating in the 2018 album Thank You & Goodnight, featuring collaborations with notable songwriters.

Report Date: 2025-09-09

Boyzone stands out with 25-34 & 18-24 audiences across PHILIPPINES, INDONESIA, INDIA. The profile is female-leaning (53%), and content lands hardest on Youtube, where posts average 60,701 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with ITV, Victoria Beckham, ASDA, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Boyzone a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boyzone score 0.76% — Low bucket.

Brand: ITVBrand: Victoria BeckhamBrand: ASDA

Followers:537,535

Engagements:4,099

Rate:0.8%

Posts:416

Avg Likes:4,050

Avg Comments:163

Avg Views:60,701

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 537,535 · Engagements 4,099 · Rate 0.8% Posts 416 · Views 60,701 · Avg Likes 4,050 · Avg Comments 163 · Avg Views 60,701	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 32% 35-44: 15% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (32%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	PHILIPPINES (17%) INDONESIA (13%) INDIA (10%) UNITED STATES (9%) UNITED KINGDOM (7%)	Top regions: PHILIPPINES (17%), INDONESIA (13%), INDIA (10%)
Platform Engagement	Instagram: 3,329 avg likes/post · Youtube: 60,701 avg views/post	Best reach: Youtube 60,701 avg views; best engagement: Instagram 3,329 avg likes

Top Brand Affinities

ITV

Score: 27.20

Victoria Beckham

Score: 21.88

ASDA

Score: 16.91

Costa Coffee

Score: 15.84

Sainsbury's

Score: 14.94

Morrisons

Score: 13.28

Marks & Spencer

Score: 11.87

All Saints

Score: 10.96

River Island

Score: 9.25

Score: 8.24

Tate Modern

Score: 7.68

Primark

Score: 7.38

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
ITV		27.20
Victoria Beckham		21.88
ASDA		16.91
Costa Coffee		15.84
Sainsbury's		14.94
Morrisons		13.28
Marks & Spencer		11.87
All Saints		10.96
River Island		9.25
Next		8.24
Tate Modern		7.68
Primark		7.38
Lidl		7.11
The Body Shop		6.97
Tesco		6.88
Cadbury		6.74
Selfridges		6.60
ALDI		6.46
Baileys		5.69
boohoo		5.15
Pfizer		4.44
LEGOLAND		4.35
Guinness		3.95
Jollibee		3.83
Harrods		3.73
ABC		3.46
Lush		3.34
Lindt		3.28
Snoopy And The Peanuts Gang		3.19
Estee Lauder		3.16
BBC		3.01
Mulberry		3.01
Showtime		2.91
Sunnies Studios		2.89
Columbia Pictures		2.84
Petronas		2.70
KitKat		2.66
NBC		2.62
Pizza Hut		2.58
MTV		2.51
Babybump		2.50
Tiffany		2.41
Universal		2.40
Pandora		2.40
Topshop		2.38
Benefit Cosmetics		2.31
Boeing		2.27
Lego		2.22
Geocaching		2.10
AMC		2.07