Boyscott
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
23,609
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:20:21 UTC
Genres
Biography
Formed by Hermo in 2015, Boyscott initially served as an outlet for his recording experiments in Nashville. With the help of friends like Emma Willer, Tiger Adams, John Lewandowski, and Noah Miller, the band transitioned from dorm room recordings to live performances, infusing Hermo's indie tunes with a vibrant energy. Their self-released debut album gained traction through word-of-mouth and touring, culminating in a physical release in 2019. Embracing a beachy indie style, Boyscott's music has resonated with audiences, propelling them to new heights with "Spellbound" in 2024.
Boyscott engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews heavily male (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (3,559 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Brandy Melville, Spotify Music, Lollapalooza, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,609 · Engagements 1,648 · Rate 7.0% Posts 328 · Views 4,105 · Avg Likes 1,627 · Avg Comments 42 · Avg Views 4,105 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 22% 13-17: 13% 35-44: 6% |
Largest: 18-24 (58%); next: 25-34 (22%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (88%) UNITED KINGDOM (4%) CANADA (2%) NIGERIA (1%) MEXICO (1%) |
Top regions: UNITED STATES (88%), UNITED KINGDOM (4%), CANADA (2%) |
| Platform Engagement | Instagram: 1,358 avg likes/post · Tiktok: 3,559 avg views/post · Youtube: 546 avg views/post | Best reach: Tiktok 3,559 avg views; best engagement: Instagram 1,358 avg likes |
Top Brand Affinities
Brandy Melville
Spotify Music
Lollapalooza
Glossier
Ableton
Kodak
Hot Topic
Coors
SoundCloud
Walgreens
Kickstarter
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 9.61 | |
| Spotify Music | 9.28 | |
| Lollapalooza | 8.70 | |
| Glossier | 7.82 | |
| Ableton | 7.58 | |
| Kodak | 7.09 | |
| Hot Topic | 6.71 | |
| Coors | 6.38 | |
| SoundCloud | 6.28 | |
| Walgreens | 5.98 | |
| Kickstarter | 5.46 | |
| Taco Bell | 5.29 | |
| SpeedPaint | 5.13 | |
| Kroger | 4.92 | |
| Verizon | 4.84 | |
| Polaroid | 4.70 | |
| Margaritaville | 4.64 | |
| Urban Outfitters | 4.50 | |
| American Eagle | 4.28 | |
| Coachella | 4.21 | |
| Gatorade | 3.88 | |
| Prismacolor | 3.86 | |
| Dr. Martens | 3.82 | |
| Fujifilm | 3.74 | |
| Holden | 3.71 | |
| Paramount Pictures | 3.54 | |
| Sprite | 3.36 | |
| Showtime | 3.35 | |
| Emporium | 3.34 | |
| MTV | 3.26 | |
| Heinz | 3.24 | |
| Tinder | 2.90 | |
| Nickelodeon | 2.83 | |
| Busch | 2.67 | |
| Chrysler | 2.64 | |
| Chipotle Mexican Grill | 2.46 | |
| Walmart | 2.37 | |
| Airbnb | 2.26 | |
| Carhartt | 2.26 | |
| Pepsi | 2.20 | |
| Cadillac | 2.04 | |
| Vans | 2.03 | |
| Guinness | 2.02 | |
| Budweiser | 2.00 | |
| Nintendo | 1.87 | |
| WWE | 1.79 | |
| Pixar | 1.77 | |
| Beats Electronics | 1.76 | |
| Paypal | 1.67 | |
| Adobe | 1.65 |
Official Profiles
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LoginArtist: Boyscott
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 04:00 UTC | Summer Salt, Boyscott, Wabie | Mohawk Austin | Austin, United States | |
| 2026-02-01 03:00 UTC | Summer Salt, Boyscott, Wabie | Tulips FTW | Fort Worth, United States | |
| 2026-02-01 03:30 UTC | Summer Salt, Boyscott, Wabie | Tulips | Fort Worth, United States | |
| 2026-02-03 03:00 UTC | Summer Salt, Boyscott, Wabie | The Masquerade - Hell | Atlanta, United States | |
| 2026-02-03 03:00 UTC | Summer Salt, Boyscott, Wabie | The Masquerade | Atlanta, United States | |
| 2026-02-05 02:30 UTC | Summer Salt, Boyscott, Wabie | The Atlantis | Washington, United States | |
| 2026-02-06 03:00 UTC | Summer Salt, Boyscott, Wabie | Brooklyn Bowl | New York, United States | |
| 2026-02-06 03:30 UTC | Summer Salt, Boyscott, Wabie | Brooklyn Bowl - Philadelphia | Philadelphia, United States | |
| 2026-02-07 03:00 UTC | Summer Salt, Boyscott, Wabie | The Sinclair | Cambridge, United States | |
| 2026-02-08 03:00 UTC | Summer Salt, Boyscott, Wabie | Warsaw | New York, United States | |
| 2026-02-11 03:00 UTC | Summer Salt, Boyscott, Wabie | The Axis Club | Toronto, Canada | |
| 2026-02-11 03:00 UTC | Summer Salt, Boyscott, Wabie | Mod Club Theatre | Toronto, Canada | |
| 2026-02-12 03:30 UTC | Summer Salt, Boyscott, Wabie | Blind Pig | Ann Arbor, United States | |
| 2026-02-13 03:00 UTC | Summer Salt, Boyscott, Wabie | Metro Chicago | Chicago, United States | |
| 2026-02-14 03:00 UTC | Summer Salt, Boyscott, Wabie | Vivarium | Milwaukee, United States | |
| 2026-02-15 03:00 UTC | Summer Salt, Boyscott, Wabie | Fine Line | Minneapolis, United States | |
| 2026-02-17 03:00 UTC | Summer Salt, Boyscott, Wabie | Meow Wolf Denver | Denver, United States | |
| 2026-02-19 03:00 UTC | Summer Salt, Boyscott, Wabie | Soundwell | Salt Lake City, United States | |
| 2026-02-21 03:00 UTC | Summer Salt, Boyscott, Wabie | Shrine Social Club | Boise, United States | |
| 2026-02-22 03:00 UTC | Summer Salt, Boyscott, Wabie | Hawthorne Theatre | Portland, United States | |
| 2026-02-23 04:00 UTC | Summer Salt, Boyscott, Wabie | The Crocodile | Seattle, United States | |
| 2026-02-27 03:30 UTC | Summer Salt, Boyscott, Wabie | Great American Music Hall | San Francisco, United States | |
| 2026-02-28 03:00 UTC | Summer Salt, Boyscott, Wabie | The Catalyst | Santa Cruz, United States | |
| 2026-03-01 03:00 UTC | Summer Salt, Boyscott, Wabie | Below at The Belasco | Los Angeles, United States | |
| 2026-03-01 03:00 UTC | Summer Salt, Boyscott, Wabie | The Belasco | Los Angeles, United States | |
| 2026-03-02 03:00 UTC | Summer Salt, Boyscott, Wabie | The Observatory North Park | San Diego, United States | |
| 2026-03-02 03:00 UTC | Summer Salt, Boyscott, Wabie | Observatory North Park | San Diego, United States | |
| 2026-03-04 02:30 UTC | Summer Salt, Boyscott, Wabie | Club Congress Plaza | Tucson, United States | |
| 2026-03-04 03:00 UTC | Summer Salt, Boyscott, Wabie | Hotel Congress | Tucson, United States | |
| 2026-03-05 04:00 UTC | Summer Salt, Boyscott, Wabie | Lowbrow Palace | El Paso, United States | |
| 2026-03-19 02:30 UTC | Summer Salt, Boyscott, Wabie | The Complex | Salt Lake City, United States |
