BoyPee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
614,934
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:00:50 UTC
Genres
Scores
Biography
BoyPee builds repeat engagement among 25-34 & 18-24 audiences throughout NIGERIA, GHANA, UNITED STATES. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (31,650 avg views per post), while Instagram provides social proof in comments and saves. Affinities with CNN, Airtel, Hennessy point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 614,934 · Engagements 20,055 · Rate 3.3% Posts 686 · Views 35,718 · Avg Likes 19,635 · Avg Comments 503 · Avg Views 35,718 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 40% 35-44: 10% 13-17: 2% |
Largest: 25-34 (48%); next: 18-24 (40%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
NIGERIA (43%) GHANA (8%) UNITED STATES (7%) FRANCE (7%) KENYA (5%) |
Top regions: NIGERIA (43%), GHANA (8%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 15,323 avg likes/post · Tiktok: 31,650 avg views/post · Youtube: 4,068 avg views/post | Best reach: Tiktok 31,650 avg views; best engagement: Instagram 15,323 avg likes |
Top Brand Affinities
CNN
Airtel
Hennessy
A.P.C.
Evian
MTV
T.G.I. Friday's
FOREX
FashionNova
Comedy Central
BBC
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| CNN | 13.41 | |
| Airtel | 12.04 | |
| Hennessy | 11.18 | |
| A.P.C. | 10.64 | |
| Evian | 8.67 | |
| MTV | 8.47 | |
| T.G.I. Friday's | 6.46 | |
| FOREX | 5.03 | |
| FashionNova | 4.99 | |
| Comedy Central | 4.52 | |
| BBC | 4.50 | |
| Monster Beverage | 4.39 | |
| Lexus | 3.32 | |
| Kodak | 3.11 | |
| SoundCloud | 2.81 | |
| Beats Electronics | 2.67 | |
| musical.ly | 2.54 | |
| Balenciaga | 2.43 | |
| Fendi | 2.29 | |
| Rolex | 2.24 | |
| Gucci | 2.20 | |
| Versace | 2.15 | |
| Pepsi | 2.14 | |
| Spotify Music | 2.09 | |
| Paramount Pictures | 2.01 | |
| Fenty beauty | 1.96 | |
| Timberland | 1.93 | |
| Dolce & Gabbana | 1.81 | |
| Bentley | 1.74 | |
| Sprite | 1.57 | |
| Burberry | 1.55 | |
| Christian Dior | 1.42 | |
| Guinness | 1.30 | |
| Vogue | 1.29 | |
| Lamborghini | 1.28 | |
| Louis Vuitton | 1.21 | |
| H&M | 1.19 | |
| NBA | 1.18 | |
| Mercedes-Benz | 1.06 | |
| Cartier | 1.05 | |
| Toyota | 1.03 | |
| Tesla Motors | 1.02 | |
| Adobe | 1.02 | |
| Prada | 1.01 | |
| Zara | 1.01 | |
| FIFA | 1.01 | |
| UFC | 0.99 | |
| Coca-Cola | 0.97 | |
| 0.96 | ||
| Apple | 0.82 |
Official Profiles
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LoginArtist: BoyPee
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:33:56 | Constantly | UFM (Ultima Radio) | Lagos, NG | 189 |
| 2025-08-21 04:51:23 | Summer Adina | Nostalgie FM | Abidjan, CI | 153 |
| 2025-08-21 02:47:50 | Ogechi (feat. Davido) [Remix] | Soundcity FM Lagos | Lagos, NG | 189 |
| 2025-08-21 02:09:54 | Que Sera | Soundcity FM Lagos | Lagos, NG | 138 |
| 2025-08-21 01:37:40 | Summer Adina | Radio Gilli 106.5FM | Dubai, AE | 142 |
| 2025-08-21 01:37:16 | Summer Adina | Cool FM | Lagos, NG | 142 |
| 2025-08-21 01:19:16 | Must | City FM | Ikeja, NG | 130 |
| 2025-08-21 00:54:24 | Summer Adina | Nostalgie FM | Abidjan, CI | 153 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |