Boyo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
3,350
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:13:54 UTC
Genres
Scores
Biography
Boyo indexes high with fans in the 18-24 range in UNITED STATES, MEXICO, BRAZIL. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,956 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Urban Outfitters, Fender Musical Instruments, Spotify, making Vinyl records of 'PARANOIA', Merchandise featuring album artwork, Exclusive behind-the-scenes content a natural test bed. Choose Boyo when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,350 · Engagements 109 · Rate 3.3% Posts 31 · Views 5,956 · Avg Likes 96 · Avg Comments 10 · Avg Views 5,956 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (45%) MEXICO (11%) BRAZIL (7%) AUSTRALIA (3%) FRANCE (3%) |
Top regions: UNITED STATES (45%), MEXICO (11%), BRAZIL (7%) |
| Platform Engagement | Youtube: 5,956 avg views/post | Best reach: Youtube 5,956 avg views; best engagement: Youtube 96 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of 'PARANOIA'
- Merchandise featuring album artwork
- Exclusive behind-the-scenes content
- Limited edition concert tickets
- Music lessons or workshops
- Collaborative playlists on Spotify
- Fan club memberships
- Live Q&A sessions on social media
Marketing Angles
- Highlight the unique concept of the album as a soundtrack to a non-existent movie
- Engage fans with interactive social media challenges
- Leverage nostalgia for classic rock and indie genres
- Create themed events or listening parties
- Collaborate with indie film creators for cross-promotion
- Utilize user-generated content to showcase fan experiences
Content Themes
- Behind-the-scenes of album creation
- Fan stories and testimonials
- Music video teasers and trailers
- Live performance snippets
- Lyric breakdowns and meanings
- Rock and indie music history features
Partnership Brands
- Urban Outfitters
- Fender Musical Instruments
- Spotify
- Red Bull Music
- Apple Music
- Indie film festivals
- Local record stores
- Vinyl subscription services
- Music gear brands
- Art supply companies
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Boyo
The map shows every radio station that aired Boyo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |