boy pablo Brand Affinity ranks highest Brandy Melville at 15.97% . Very Strong. Score DMDB 62.04% | Fanbase 54.29%

boy pablo — pop artist from NO.

Nicolas Muñoz, known by his artist name boy pablo, gained widespread recognition in 2017 with the viral video for his single 'Everytime'. Following this…

boy pablo

Recognizable

Country: NO | Gender: male | Artist ID: 11e81bbf-dc2b-90d4-a06e-a0369fe50396

Find Artist

Genres

popindie popbedroom popnorwegian indiebergen indiepop

Influential: 62.04% Fanbase: 54.29% Trending: 65.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 15.97% • Very Strong

As of 2025-09-09

946,464

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.04% | Fanbase 54.29% | Trending 65.92% | CAREER STAGE: MAINSTREAM

Biography

Nicolas Muñoz, known by his artist name boy pablo, gained widespread recognition in 2017 with the viral video for his single 'Everytime'. Following this success, boy pablo released the EP 'Soy Pablo' in 2018, showcasing his nostalgic bedroom-pop style.

In October 2020, boy pablo released his debut full-length album 'Wachito Rico', further establishing his blend of retro indie-pop with nods to his Latin-American background. His music features sun-kissed melodies and a charismatic, tongue-in-cheek personality that balances themes of heartache and lightness.

Report Date: 2025-09-09

boy pablo builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDONESIA, PHILIPPINES. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (140,750 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Brandy Melville, Glossier, Lollapalooza point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist boy pablo score 6.02% — Very Strong bucket.

Brand: Brandy MelvilleBrand: GlossierBrand: Lollapalooza

Followers:946,464

Engagements:56,996

Rate:6.0%

Posts:136

Avg Likes:56,628

Avg Comments:1,096

Avg Views:163,443

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 946,464 · Engagements 56,996 · Rate 6.0% Posts 136 · Views 163,443 · Avg Likes 56,628 · Avg Comments 1,096 · Avg Views 163,443	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (22%) INDONESIA (21%) PHILIPPINES (8%) THAILAND (5%) MEXICO (5%)	Top regions: UNITED STATES (22%), INDONESIA (21%), PHILIPPINES (8%)
Platform Engagement	Instagram: 51,191 avg likes/post · Tiktok: 140,750 avg views/post · Youtube: 22,693 avg views/post	Best reach: Tiktok 140,750 avg views; best engagement: Instagram 51,191 avg likes

Top Brand Affinities

Brandy Melville

Score: 15.97

Glossier

Score: 11.45

Lollapalooza

Score: 8.29

Ableton

Score: 6.54

Urban Outfitters

Score: 5.96

SpeedPaint

Score: 5.19

Champion

Score: 5.18

Kodak

Score: 4.40

Movistar

Score: 4.32

Cartoon Network

Score: 3.82

SoundCloud

Score: 3.63

Dr. Martens

Score: 3.52

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Top Brand Affinities

Brand	Category	Score
Brandy Melville		15.97
Glossier		11.45
Lollapalooza		8.29
Ableton		6.54
Urban Outfitters		5.96
SpeedPaint		5.19
Champion		5.18
Kodak		4.40
Movistar		4.32
Cartoon Network		3.82
SoundCloud		3.63
Dr. Martens		3.52
Stüssy		3.30
Fujifilm		3.19
Coachella		3.11
Spotify Music		3.07
Carhartt		2.92
Vans		2.74
Nickelodeon		2.69
Polaroid		2.62
Showtime		2.58
Sunnies Studios		2.53
Chrysler		2.44
Converse		2.23
Forever 21		2.23
A Game of Tones		2.11
Sprite		1.95
UNIQLO		1.92
Pepsi		1.90
Nintendo		1.88
Supreme		1.62
shein		1.60
H&M		1.54
Adobe		1.49
Walmart		1.44
Pokemon		1.42
Red Bull		1.38
Target		1.37
Lush		1.33
CBS Television Studios		1.30
Pokemon Go		1.30
Beats Electronics		1.27
SheInside		1.26
Call of Duty		1.25
Walt Disney		1.24
CBS		1.22
Activision Blizzard		1.21
Snapseed		1.15
Netflix		1.13
New Balance		1.12