Boy Harsher

Boy Harsher

Country: US

Influence: 59.26% Fanbase: 41.04% Trending: 68.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

160,546

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:43:15 UTC

Genres

popwestern mass indieindie popelectronicelectronicother electronic musicpunkdark post-punk

Biography

Boy Harsher, comprised of Jae Matthews and Augustus Muller, craft dark, danceable electro-pop featuring minimal beats and sensual vocals. Since forming in 2014, the duo has amassed a devoted cult following, known for hits like "Pain" and albums like 2019's Careful. With roots in film, Matthews and Muller transitioned from their Teen Dreamz project to Boy Harsher, releasing their debut EP, Lesser Man, followed by full-length Yr Body Is Nothing in 2016.

Based in Savannah and later Northampton, Boy Harsher continued to evolve their sound, launching their Nude Club imprint in 2018 and exploring themes of personal loss and mental illness on Careful. In 2022, they released a short film titled The Runner, further showcasing their multi-disciplinary approach to artistry.

Boy Harsher Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Boy Harsher performs best with fans in the 18-24 range, concentrated in UNITED STATES, MEXICO, BRAZIL. Audience composition is heavily male (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 3,630 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Boy Harsher is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Boy Harsher score 0.31%Low bucket.
Followers:160,546
Engagements:494
Rate:0.3%
Posts:172
Views:7,073
Avg Likes:443
Avg Comments:15
Avg Views:7,073

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 160,546 · Engagements 494 · Rate 0.3%
Posts 172 · Views 7,073 · Avg Likes 443 · Avg Comments 15 · Avg Views 7,073
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 40%
35-44: 12%
45-64: 4%
Largest: 18-24 (41%); next: 25-34 (40%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (21%)
MEXICO (7%)
BRAZIL (7%)
GERMANY (6%)
FRANCE (4%)
Top regions: UNITED STATES (21%), MEXICO (7%), BRAZIL (7%)
Platform Engagement Tiktok: 3,630 avg views/post · Youtube: 3,443 avg views/post Best reach: Tiktok 3,630 avg views; best engagement: Tiktok 294 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Login to view Contact

Login

Artist: Boy Harsher

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Boy Harsher today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 08:34:35 House Of Self-Undoing - Boy Harsher remix XHOF-FM [Reactor 105.7] Mexico City, DF, MX 237
2025-08-21 08:02:12 Just A Western (Boy Harsher Remix) Kanal K Wettingen, CH 235
2025-08-21 05:44:07 Just A Western (Boy Harsher Remix) WRUW 91.1 FM Cleveland, US 203
2025-08-21 04:10:01 Give Me a Reason Radio Raheem Milano, IT 253
2025-08-21 03:10:50 Subdue Yourself OpenLab Ibiza, ES 166
2025-08-21 02:07:09 Give Me a Reason Beaub FM Limoges, FR 254
2025-08-21 01:29:04 LA ČRo Radio Wave Prague, CZ 329
2025-08-21 00:23:40 LA Primitive Reims, FR 327

Popularity (2025-10-07)

Platform%
No data.

Trending Artist