BOWKYLION Brand Affinity ranks highest Siam Center at 95.93% . Very Strong. Score DMDB 58.06% | Fanbase 43.47%

BOWKYLION — pop artist from TH.

"BOWKYLION" is a female artist signed with What The Duck record label. She gained recognition in 2020 with 40 million Spotify streams and continues to maintain…

BOWKYLION

Established

Country: TH | Gender: female | Artist ID: 11e83fea-996c-50cc-a33b-aa1c026db3d8

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Genres

poppop

Influential: 58.06% Fanbase: 43.47% Trending: 65.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 95.93% • Very Strong

As of 2025-09-09

4,905,156

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.06% | Fanbase 43.47% | Trending 65.36% | CAREER STAGE: MID_LEVEL

Biography

"BOWKYLION" is a female artist signed with What The Duck record label. She gained recognition in 2020 with 40 million Spotify streams and continues to maintain a strong following, solidifying her position as a top female artist in Thailand. Her debut album, "Lionheart," features hit singles such as Longjai (ลงใจ), Untold (คิดถึงแต่), and recall (วาดไว้), garnering over 10 million views on YouTube.

In 2022, "BOWKYLION" received accolades from various platforms, including Season Awards, The Guitar Mag, and Spotify's "TOP THAI SOLO ARTIST 2022." She was also honored with the title of "BEST OF EQUAL" and had her name displayed on a billboard in Times Square, New York City. The year culminated in her sold-out concert, "Chang Cold Brew Cool Club presents BOWKYLION LANTA CONCERT," held in February 2023. Additionally, she received the T-POP of the Year award for "Best Music of The Year" as a female artist for her song recall (วาดไว้).

Report Date: 2025-09-09

BOWKYLION resonates most with 18-24 & 25-34 audiences and shows durable presence in THAILAND, LAOS, UNITED STATES. With a heavily female (58%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (336,450 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Siam Center, Kiehls, Anantara makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BOWKYLION score 2.16% — Strong bucket.

Brand: Siam CenterBrand: KiehlsBrand: Anantara

Followers:4,905,156

Engagements:105,889

Rate:2.2%

Posts:1,635

Avg Likes:101,311

Avg Comments:246

Avg Views:363,645

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,905,156 · Engagements 105,889 · Rate 2.2% Posts 1,635 · Views 363,645 · Avg Likes 101,311 · Avg Comments 246 · Avg Views 363,645	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 11% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	THAILAND (92%) LAOS (2%) UNITED STATES (2%) UNITED KINGDOM (1%) BRAZIL (1%)	Top regions: THAILAND (92%), LAOS (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 53,231 avg likes/post · Tiktok: 336,450 avg views/post · Youtube: 27,195 avg views/post	Best reach: Tiktok 336,450 avg views; best engagement: Instagram 53,231 avg likes

Top Brand Affinities

Siam Center

Score: 95.93

Kiehls

Score: 29.70

Anantara

Score: 14.78

Style Nanda

Score: 13.14

AirAsia

Score: 8.96

Mulberry

Score: 8.96

Tesco

Score: 7.72

Laneíge

Score: 7.70

Topshop

Score: 7.12

Longchamp

Score: 4.78

Pfizer

Score: 4.14

Emporium

Score: 4.07

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Top Brand Affinities

Brand	Category	Score
Siam Center		95.93
Kiehls		29.70
Anantara		14.78
Style Nanda		13.14
AirAsia		8.96
Mulberry		8.96
Tesco		7.72
Laneíge		7.70
Topshop		7.12
Longchamp		4.78
Pfizer		4.14
Emporium		4.07
Shake Shack		3.88
Leica		3.61
Gundam		3.24
Lancôme		2.99
NBC		2.91
Petronas		2.78
UNIQLO		2.68
Bulgari		2.66
KENZO		2.41
Fujifilm		2.38
Burberry		2.11
Pantone Inc		1.96
Prada		1.89
Transformers		1.89
Kodak		1.82
Bellagio		1.81
KFC		1.79
Balenciaga		1.57
SheInside		1.47
Yves Saint Laurent		1.41
shein		1.37
Polo Ralph Lauren		1.29
Guess		1.21
Tiffany & Co		1.19
Polaroid		1.15
Mazda		1.12
Versace		1.12
Universal		1.11
Coachella		1.10
Calvin Klein		1.09
H&M		1.09
Heineken		1.06
Costco		1.03
Walt Disney		1.02
Chanel		1.02
Amazon		1.00
Pepsi		1.00
Supreme		1.00