Bow Wow
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-11
6,249,300
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
Updated 2025-10-03 21:18:10 UTC
Genres
Scores
Biography
Born Shad Gregory Moss on March 9, 1987, in Columbus, OH, Bow Wow initially gained recognition as Lil Bow Wow under the mentorship of Jermaine Dupri and the So So Def label. His debut single "Bounce with Me" and album Beware of Dog were major hits, setting the stage for his subsequent success in the music industry. Despite some commercial ups and downs, Bow Wow continued to release albums and singles that achieved chart success, collaborating with various artists and producers along the way.
Bow Wow reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, NIGERIA. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (10,439 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, WNBA, True Religion, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,249,300 · Engagements 42,903 · Rate 0.7% Posts 644 · Views 11,531 · Avg Likes 42,878 · Avg Comments 706 · Avg Views 11,531 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 35% 13-17: 6% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (35%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (43%) BRAZIL (15%) NIGERIA (7%) CANADA (3%) NEW ZEALAND (3%) |
Top regions: UNITED STATES (43%), BRAZIL (15%), NIGERIA (7%) |
| Platform Engagement | Instagram: 42,222 avg likes/post · Tiktok: 1,092 avg views/post · Youtube: 10,439 avg views/post | Best reach: Youtube 10,439 avg views; best engagement: Instagram 42,222 avg likes |
Top Brand Affinities
Live Nation
WNBA
True Religion
New Era
Foot Locker
Champion
Amazon Music
FashionNova
Hennessy
Nickelodeon
Steve Madden
Power Rangers
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 20.81 |
| WNBA | Sports & Outdoors | 17.52 |
| True Religion | Apparel & Fashion | 17.46 |
| New Era | Apparel & Fashion | 11.43 |
| Foot Locker | Apparel & Fashion | 9.05 |
| Champion | Apparel & Fashion | 7.87 |
| Amazon Music | Entertainment & Media | 7.74 |
| FashionNova | Apparel & Fashion | 6.03 |
| Hennessy | Alcoholic Beverages | 5.93 |
| Nickelodeon | Entertainment | 5.40 |
| Steve Madden | Apparel & Fashion | 5.33 |
| Power Rangers | Toys & Games | 5.31 |
| boohoo | Apparel & Fashion | 5.27 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.25 |
| iHeartRadio Music Awards | Entertainment | 5.05 |
| Margaritaville | Apparel & Fashion | 4.96 |
| ESPN | Entertainment | 4.58 |
| Verizon | Telecom & Internet Services | 4.53 |
| CNN | Entertainment & Media | 4.46 |
| Chick-fil-A | Restaurants & Food Service | 4.12 |
| Urban Outfitters | Apparel & Fashion | 4.12 |
| MTV | Entertainment | 4.09 |
| Sneakerhead | Footwear | 4.00 |
| Nice Kicks | Apparel & Fashion | 3.89 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 3.84 |
| Timberland | Apparel & Fashion | 3.81 |
| NBA | Sports & Outdoors | 3.79 |
| Christian Louboutin | Apparel & Fashion | 3.63 |
| SoundCloud | Entertainment | 3.62 |
| Los Angeles Lakers | Sports & Outdoors | 3.62 |
| NFL | Sports & Outdoors | 3.60 |
| Fendi | Luxury & Designer | 3.57 |
| Rolls-Royce | Automotive | 3.38 |
| Walmart | E-commerce & Marketplaces | 3.16 |
| Barber Shop Connect | Beauty & Personal Care | 3.13 |
| Marc Jacobs | Apparel & Fashion | 3.00 |
| TOM FORD | Luxury & Designer | 3.00 |
| BALMAIN | Apparel & Fashion | 2.91 |
| Burberry | Apparel & Fashion | 2.79 |
| shein | Apparel & Fashion | 2.74 |
| ASOS | Apparel & Fashion | 2.72 |
| Dolce & Gabbana | Apparel & Fashion | 2.64 |
| Versace | Apparel & Fashion | 2.53 |
| Philips | Consumer Electronics | 2.49 |
| Fenty beauty | Beauty & Personal Care | 2.44 |
| NBC | Entertainment & Media | 2.37 |
| Coachella | Apparel & Fashion | 2.37 |
| Beats Electronics | Audio & Music Gear | 2.36 |
| Kodak | Cameras & Photography | 2.34 |
| Fila | Apparel & Fashion | 2.32 |
Official Profiles
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LoginArtist: Bow Wow
The map shows every radio station that aired Bow Wow today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 6,242,365
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
3,821,151 | 61.21% |
| [+] |
Pandora |
1,390,562 | 22.28% |
| [+] |
Last.fm |
1,030,652 | 16.51% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:01:01 | Use Me | Mouv' R'n'B | Paris, FR | 171 |
| 2025-08-22 12:45:06 | Like You (feat. Ciara) - A Cappella | SiriusXM FLY | Washington, D.C., US | 205 |
| 2025-08-22 12:42:33 | Like You | WQUE | New Orleans, LA, US | 8 |
| 2025-08-22 12:41:04 | Like You | KOPW-FM (Omaha's Power 106.9 FM) | Plattsmouth, NE, US | 20 |
| 2025-08-22 11:44:54 | Like You | WWPW | Atlanta, GA, US | 16 |
| 2025-08-22 11:44:52 | Like You | KYMT-F2 Real 103.9 | Las Vegas, US | 10 |
| 2025-08-22 11:44:11 | Like You | WOWI | Norfolk, VA, US | 16 |
| 2025-08-22 11:41:09 | Like You | WWPR | New York, NY, US | 18 |
| 2025-08-22 11:40:59 | Like You | WKTT Live 97.5 FM | Salisbury, US | 10 |
| 2025-08-22 11:16:13 | Use Me | Mouv' | Paris, FR | 2 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |