Bouss

Bouss — hip-hop & rap artist from FR.

Bouss' rapid rise in the music scene is no fluke. Over the past 5 years, the Parisian singer and rapper has honed a sound that draws from diverse influences…

Influence: 57.13% Fanbase: 37.71% Trending: 66.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

190,700

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:55:56 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Bouss' rapid rise in the music scene is no fluke. Over the past 5 years, the Parisian singer and rapper has honed a sound that draws from diverse influences across continents and genres. Following the success of his debut album "Depuis le temps" and hit singles like "Ça parle mal" and "Mirage," Bouss' latest project "Et si j’échoue ?" continues to blend rap, R&B, and African and island sounds, showcasing his ability to seamlessly fuse different musical styles.

Bouss' versatility extends to his vocal style, seamlessly shifting between singing and rapping with a knack for crafting melodic tunes and empowering lyrics. Reflecting the global music landscape, he fearlessly experiments with various rhythms and melodies, turning a Congolese guitar riff into a rap-infused track and infusing dance beats with introspective storytelling. On "Et si j’échoue ?", Bouss stands solo, leveraging his growing fame to express his message of perseverance and hope for the future. With his chart-topping success and unwavering determination, failure is not an option for this boundary-pushing artist.

Top Brand Affinities

Report Date: 2025-09-09

Bouss reliably reaches 18-24 & 25-34 audiences in FRANCE, ALGERIA, BELGIUM. The base is heavily male (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (131,150 avg views per post); Tiktok layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bouss score 10.65% — Very Strong bucket.

Followers:190,700

Engagements:20,302

Rate:10.6%

Posts:88

Avg Likes:17,250

Avg Comments:88

Avg Views:131,150

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 190,700 · Engagements 20,302 · Rate 10.6% Posts 88 · Views 131,150 · Avg Likes 17,250 · Avg Comments 88 · Avg Views 131,150	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 8% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (70%) ALGERIA (4%) BELGIUM (3%) ITALY (2%) SPAIN (2%)	Top regions: FRANCE (70%), ALGERIA (4%), BELGIUM (3%)
Platform Engagement	Tiktok: 131,150 avg views/post	Best reach: Tiktok 131,150 avg views; best engagement: Tiktok 17,250 avg likes