Boulevard des Airs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
226,900
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-12-28 14:19:19 UTC
Genres
Biography
The group members of Boulevard des Airs handle all aspects of their music production, including composing, writing, directing, and producing their own work, as well as creating music for other artists. Their 2021 release, "Loin des yeux," is a collaborative album featuring various artists like Vianney, Jérémy Frerot, Patrick Bruel, and more. Looking ahead, their new single "Seul ici" in 2025 teases an upcoming album and tour.
Boulevard des Airs builds repeat engagement among 18-24 & 25-34 audiences throughout FRANCE, BELGIUM, VENEZUELA. With a female-leaning (51%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,187 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Spotify, Apple Music, Deezer point to authentic extensions into Merchandise featuring album art, Exclusive vinyl editions of albums, Collaborative music projects with other artists. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 226,900 · Engagements 201 · Rate 0.1% Posts 363 · Views 2,880 · Avg Likes 193 · Avg Comments 3 · Avg Views 2,880 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 32% 35-44: 11% 45-64: 8% |
Largest: 18-24 (44%); next: 25-34 (32%) |
| Gender Split |
Female: 51% Male: 50% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
FRANCE (65%) BELGIUM (6%) VENEZUELA (5%) BRAZIL (3%) UNITED STATES (3%) |
Top regions: FRANCE (65%), BELGIUM (6%), VENEZUELA (5%) |
| Platform Engagement | Tiktok: 2,187 avg views/post · Youtube: 693 avg views/post | Best reach: Tiktok 2,187 avg views; best engagement: Tiktok 149 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring album art
- Exclusive vinyl editions of albums
- Collaborative music projects with other artists
- Online music production workshops
- Live streaming concerts and Q&A sessions
- Music-themed fashion collaborations
- Digital downloads of unreleased tracks
- Fan club memberships with exclusive content
Marketing Angles
- Highlighting the cultural significance of French pop music
- Leveraging social media for fan engagement
- Creating behind-the-scenes content for new album releases
- Utilizing collaborations to reach new audiences
- Promoting the band's involvement in music production
- Focusing on the emotional connection of their lyrics
Content Themes
- Stories behind song lyrics
- The evolution of French pop music
- Collaborations with other artists
- Fan stories and testimonials
- Music production processes
- Cultural influences in their music
Partnership Brands
- Spotify
- Apple Music
- Deezer
- Red Bull Music
- Vans
- Levi's
- Urban Outfitters
- MTV
- Ticketmaster
- SoundCloud
- YouTube
- Tidal
- Warner Music
- Sony Music
- Universal Music
- Coca-Cola
- Nike
- Adidas
- H&M
- L'Oréal
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Boulevard des Airs
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 04:00 UTC | Boulevard des Airs | La Belle Électrique | Grenoble, France | |
| 2026-01-17 04:30 UTC | Boulevard des Airs | Le FIL | Saint-Étienne, France | |
| 2026-01-18 04:00 UTC | Boulevard des Airs | RADIANT-BELLEVUE | Caluire-et-Cuire, France | |
| 2026-01-19 01:00 UTC | Boulevard des Airs | La Cooperative de Mai | Clermont-Ferrand, France | |
| 2026-01-22 03:00 UTC | Boulevard des Airs | Cirque Royal | Brussels, Belgium | |
| 2026-01-23 04:30 UTC | Boulevard des Airs | L'OBSERVATOIRE | Cergy, France | |
| 2026-01-24 04:00 UTC | Boulevard des Airs | La Condition Publique | Roubaix, France | |
| 2026-01-25 04:00 UTC | Boulevard des Airs | Théâtre des Arts | Rouet, France | |
| 2026-01-25 04:00 UTC | Boulevard des Airs | Le 106 | Rouen, France | |
| 2026-01-29 04:00 UTC | Boulevard des Airs | LA CARTONNERIE | Reims, France | |
| 2026-01-30 04:00 UTC | Boulevard des Airs | ED&N | Sausheim, France | |
| 2026-01-31 04:00 UTC | Boulevard des Airs | L'Autre Canal | Nancy, France | |
| 2026-02-01 04:00 UTC | Boulevard des Airs | Den Atelier | Luxembourg, Luxembourg | |
| 2026-02-13 04:00 UTC | Boulevard des Airs | ESPACE JULIEN | Marseille, France | |
| 2026-02-14 04:30 UTC | Boulevard des Airs | Paloma | Nîmes, France | |
| 2026-02-15 03:30 UTC | Boulevard des Airs | Le Bikini | Ramonville-Saint-Agne, France | |
| 2026-03-05 04:00 UTC | Boulevard des Airs | Le Liberté | Rennes, France | |
| 2026-03-08 04:00 UTC | Boulevard des Airs | Zenith Pau | Pau, France | |
| 2026-03-19 03:00 UTC | Boulevard des Airs | L'Olympia | Paris, France | |
| 2026-03-20 03:00 UTC | Boulevard des Airs | Salle Polyvalente l'escale | Saint-Cyr-sur-Loire, France | |
| 2026-03-21 03:00 UTC | Boulevard des Airs | La Carrière | Saint-Herblain, France |
