Boston Brand Affinity ranks highest Gillette at 50.88% . Very Strong. Score DMDB 71.57% | Fanbase 62.57%

Boston — country artist from US.

Born on March 10, 1947, in Toledo, Ohio, Tom Scholz founded the rock band Boston, known for their fast-selling debut album in 1976. Scholz, a former MIT…

Boston

Superstar

Country: US | Artist ID: 11e81bc7-d8bc-0da4-952b-a0369fe50396

Find Artist

Genres

countrycountry rockrockrockalbum rockhard rocksoft rockclassic rockmellow goldprogressive rockhip-hop & raphip-hop/rapmetalglam metal

Influential: 71.57% Fanbase: 62.57% Trending: 76.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Gillette • 50.88% • Very Strong

As of 2025-09-09

801,720

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.57% | Fanbase 62.57% | Trending 76.07% | CAREER STAGE: SUPERSTAR

Biography

Born on March 10, 1947, in Toledo, Ohio, Tom Scholz founded the rock band Boston, known for their fast-selling debut album in 1976. Scholz, a former MIT graduate, built a recording studio in his basement where he and vocalist Brad Delp recorded demos that led to a contract with Epic. The band's self-titled debut album featured hits like "More Than a Feeling" and "Peace of Mind," becoming a chart-topper and setting records for best-selling debut efforts.

Following the success of their debut, Boston released subsequent albums, with Scholz remaining a constant member alongside Delp. Despite legal battles and lineup changes, the band continued to release music, including the album "Love Life & Hope" in 2013, featuring vocals by Delp and a return to their classic sound.

Report Date: 2025-09-09

Boston has momentum with 25-34 & 45-64 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A heavily male (76%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 465,024 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Gillette, Jetblue Airways, Barstool Sports signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boston score 0.89% — Low bucket.

Brand: GilletteBrand: Jetblue AirwaysBrand: Barstool Sports

Followers:801,720

Engagements:7,162

Rate:0.9%

Posts:6,761

Avg Likes:6,931

Avg Comments:245

Avg Views:465,024

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 801,720 · Engagements 7,162 · Rate 0.9% Posts 6,761 · Views 465,024 · Avg Likes 6,931 · Avg Comments 245 · Avg Views 465,024	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 27% 45-64: 27% 18-24: 22% 35-44: 21%	Largest: 25-34 (27%); next: 45-64 (27%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (47%) BRAZIL (10%) CANADA (5%) UNITED KINGDOM (3%) ITALY (3%)	Top regions: UNITED STATES (47%), BRAZIL (10%), CANADA (5%)
Platform Engagement	Instagram: 1,913 avg likes/post · Youtube: 465,024 avg views/post	Best reach: Youtube 465,024 avg views; best engagement: Youtube 5,018 avg likes

Top Brand Affinities

Gillette

Score: 50.88

Jetblue Airways

Score: 26.19

Barstool Sports

Score: 19.36

Lilly Pulitzer

Score: 19.06

Madewell

Score: 10.48

Delta

Score: 9.41

Pottery Barn

Score: 9.36

NHL

Score: 7.80

Dunkin' Donuts

Score: 7.75

J.Crew

Score: 7.54

Barbie

Score: 6.51

HomeGoods

Score: 6.48

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Gillette		50.88
Jetblue Airways		26.19
Barstool Sports		19.36
Lilly Pulitzer		19.06
Madewell		10.48
Delta		9.41
Pottery Barn		9.36
NHL		7.80
Dunkin' Donuts		7.75
J.Crew		7.54
Barbie		6.51
HomeGoods		6.48
T.J. Maxx		6.32
Bud Light		6.23
Lululemon Athletica		5.88
Shake Shack		5.85
Anthropologie		5.59
Steve Madden		5.46
Oculus		5.44
Urban Outfitters		5.40
Marriott		5.40
Macy's		5.20
Guinness		5.13
Free People		4.79
Bethesda Softworks		4.68
Martini		4.65
Abercrombie & Fitch		4.58
Pfizer		4.55
Coors		4.49
NORDSTROM		4.48
Kate Spade		4.44
OLD NAVY		4.40
Margaritaville		4.32
ESPN		4.29
Coach		4.27
American Eagle		4.25
Bellagio		4.14
Chick-fil-A		4.06
Target		4.03
NFL		3.96
Paramount Pictures		3.88
Verizon		3.85
Aperol		3.83
Activision Blizzard		3.59
Chipotle Mexican Grill		3.59
Taco Bell		3.52
Holden		3.50
Heinz		3.49
Airbnb		3.45
Cadillac		3.44