Boston

Boston — country artist from US.

Born on March 10, 1947, in Toledo, Ohio, Tom Scholz founded the rock band Boston, known for their fast-selling debut album in 1976. Scholz, a former MIT…

Influence: 71.57% Fanbase: 62.57% Trending: 76.07% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Gillette • 49.65% • Very Strong

As of 2025-10-01

806,543

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:43:40 UTC

Genres

countrycountry rockrockrockalbum rockhard rocksoft rockclassic rockmellow goldprogressive rockhip-hop & raphip-hop/rapmetalglam metal

Biography

Born on March 10, 1947, in Toledo, Ohio, Tom Scholz founded the rock band Boston, known for their fast-selling debut album in 1976. Scholz, a former MIT graduate, built a recording studio in his basement where he and vocalist Brad Delp recorded demos that led to a contract with Epic. The band's self-titled debut album featured hits like "More Than a Feeling" and "Peace of Mind," becoming a chart-topper and setting records for best-selling debut efforts.

Following the success of their debut, Boston released subsequent albums, with Scholz remaining a constant member alongside Delp. Despite legal battles and lineup changes, the band continued to release music, including the album "Love Life & Hope" in 2013, featuring vocals by Delp and a return to their classic sound.

Top Brand Affinities

Report Date: 2025-10-01

Boston has momentum with 25-34 & 45-64 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (77%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 520,510 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Gillette, Jetblue Airways, SoulCycle signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boston score 0.88% — Low bucket.

Brand: GilletteBrand: Jetblue AirwaysBrand: SoulCycle

Followers:806,543

Engagements:7,126

Rate:0.9%

Posts:6,803

Avg Likes:6,881

Avg Comments:263

Avg Views:520,510

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 806,543 · Engagements 7,126 · Rate 0.9% Posts 6,803 · Views 520,510 · Avg Likes 6,881 · Avg Comments 263 · Avg Views 520,510	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 45-64: 26% 35-44: 22% 18-24: 21%	Largest: 25-34 (28%); next: 45-64 (26%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (45%) BRAZIL (8%) UNITED KINGDOM (4%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (45%), BRAZIL (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,468 avg likes/post · Youtube: 520,510 avg views/post	Best reach: Youtube 520,510 avg views; best engagement: Youtube 5,413 avg likes

Top Brand Affinities

Gillette

Score: 49.65

Jetblue Airways

Score: 25.75

SoulCycle

Score: 19.95

Lilly Pulitzer

Score: 19.08

Barstool Sports

Score: 18.18

J.Crew

Score: 11.90

Madewell

Score: 10.61

Dunkin' Donuts

Score: 8.24

Free People

Score: 8.14

NHL

Score: 7.73

Delta

Score: 7.48

Oculus

Score: 6.93

Brand	Category	Score
Gillette		49.65
Jetblue Airways		25.75
SoulCycle		19.95
Lilly Pulitzer		19.08
Barstool Sports		18.18
J.Crew		11.90
Madewell		10.61
Dunkin' Donuts		8.24
Free People		8.14
NHL		7.73
Delta		7.48
Oculus		6.93
Barbie		6.69
Marriott		6.43
Margaritaville		6.10
Macy's		6.00
Anthropologie		5.83
Bud Light		5.54
Steve Madden		5.53
HomeGoods		5.49
Urban Outfitters		5.47
Guinness		4.89
Pacific Northwest Wonderland		4.88
Shake Shack		4.86
Verizon		4.84
Bethesda Softworks		4.73
Abercrombie & Fitch		4.65
Pfizer		4.63
NFL		4.62
Lululemon Athletica		4.47
OLD NAVY		4.45
The Home Depot		4.44
NORDSTROM		4.41
American Eagle		4.35
Coach		4.25
Coors		4.19
Bellagio		4.12
Kate Spade		3.99
Airbnb		3.91
Martini		3.90
Aperol		3.86
Paramount Pictures		3.58
Columbia Pictures		3.57
Taco Bell		3.53
Heinz		3.53
Target		3.50
A Game of Tones		3.44
Lollapalooza		3.39
Chipotle Mexican Grill		3.36
Hilton		3.36