BØRNS Brand Affinity ranks highest Glossier at 10.35% . Very Strong. Score DMDB 67.84% | Fanbase 59.74%

BØRNS — pop artist from US.

Born on November 7, 1992, in Grand Haven, Michigan, Garrett Borns, known professionally as BØRNS, is an American singer-songwriter. He gained recognition with…

BØRNS

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc8-5501-bc7e-90b7-a0369fe50396

Find Artist

Genres

poppopindie poprockmodern rockalternativemodern alternative rockalternativeelectronicelectropop

Influential: 67.84% Fanbase: 59.74% Trending: 71.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 10.35% • Very Strong

As of 2025-09-09

962,896

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.84% | Fanbase 59.74% | Trending 71.89% | CAREER STAGE: MAINSTREAM

Biography

Born on November 7, 1992, in Grand Haven, Michigan, Garrett Borns, known professionally as BØRNS, is an American singer-songwriter. He gained recognition with his debut album, "Dopamine," released in 2015, which featured the hit single "Electric Love." BØRNS' music blends elements of indie pop, rock, and electronic genres, earning him a following for his unique sound and falsetto vocals.

Following the success of his debut album, BØRNS continued to release music and tour internationally, building a dedicated fan base. His discography includes albums such as "Blue Madonna" and "Candy," showcasing his evolving musical style and lyrical depth. With a distinct artistic vision and a growing presence in the music industry, BØRNS remains a notable figure in contemporary pop music.

Report Date: 2025-09-09

BØRNS has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, MEXICO. A heavily female (63%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 12,418 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Glossier, Brandy Melville, Lollapalooza signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BØRNS score 0.60% — Low bucket.

Brand: GlossierBrand: Brandy MelvilleBrand: Lollapalooza

Followers:962,896

Engagements:5,730

Rate:0.6%

Posts:156

Avg Likes:5,626

Avg Comments:127

Avg Views:16,383

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 962,896 · Engagements 5,730 · Rate 0.6% Posts 156 · Views 16,383 · Avg Likes 5,626 · Avg Comments 127 · Avg Views 16,383	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 9% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (30%) BRAZIL (13%) MEXICO (7%) UNITED KINGDOM (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (30%), BRAZIL (13%), MEXICO (7%)
Platform Engagement	Instagram: 4,958 avg likes/post · Tiktok: 12,418 avg views/post · Youtube: 3,965 avg views/post	Best reach: Tiktok 12,418 avg views; best engagement: Instagram 4,958 avg likes

Top Brand Affinities

Glossier

Score: 10.35

Brandy Melville

Score: 10.31

Lollapalooza

Score: 9.33

Coachella

Score: 7.66

Free People

Score: 6.90

Urban Outfitters

Score: 6.74

Hot Topic

Score: 6.57

Taco Bell

Score: 5.57

Dr. Martens

Score: 5.02

Verizon

Score: 4.94

iHeartRadio Music Awards

Score: 4.32

Polaroid

Score: 3.93

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Glossier		10.35
Brandy Melville		10.31
Lollapalooza		9.33
Coachella		7.66
Free People		6.90
Urban Outfitters		6.74
Hot Topic		6.57
Taco Bell		5.57
Dr. Martens		5.02
Verizon		4.94
iHeartRadio Music Awards		4.32
Polaroid		3.93
American Eagle		3.79
Busch		3.47
Summit Entertainment		3.44
MTV		3.24
Paramount Pictures		3.14
Forever 21		3.08
Prismacolor		3.07
Showtime		2.98
Philips		2.86
Lululemon Athletica		2.83
Spotify Music		2.75
Chrysler		2.69
Pepsi		2.65
Kodak		2.49
NBC		2.45
Budweiser		2.43
Sunnies Studios		2.38
Benefit Cosmetics		2.36
Target		2.29
Chipotle Mexican Grill		2.28
Nickelodeon		2.26
SoundCloud		2.21
Airbnb		2.20
Lush		2.15
Fenty beauty		2.14
Victoria's Secret		2.10
Aperol		2.06
NYX Cosmetics		2.03
AMC		2.02
shein		1.98
Walmart		1.98
Sephora		1.97
Vans		1.97
Anastasia Beverly Hills		1.95
Vogue		1.93
Too Faced Cosmetics		1.93
ASOS		1.91
Urban Decay Cosmetics		1.88