Born Without Bones

Born Without Bones

Country: US

Influence: 50.59% Fanbase: 22.82% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 36.70% • Very Strong

As of 2025-08-16

12,500

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:27:21 UTC

Genres

rockrockeuropeannew england emopunkemoalternative emoanthem emo

Biography

Born Without Bones, a band rooted in the Massachusetts DIY punk scene, showcases a unique blend of ‘90s alternative and heartland singer/songwriter influences on their latest album, Young At The Bend. Emphasizing pop hooks over traditional punk aggression, the band explores new musical territories while delving into themes of loss and existential confusion in vocalist/guitarist Scott Ayotte’s evocative lyrics. The passing of Ayotte’s grandmother before recording the album deeply influenced the introspective and powerful nature of the songs, marking a significant evolution for the band both musically and lyrically.

Born Without Bones Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Born Without Bones cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,126 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Arctic Fox hair Color, Ampeg, Live Nation, mapping to Merchandise like band t-shirts and hoodies, Vinyl records of latest album, Exclusive behind-the-scenes content. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Born Without Bones score 7.18%Very Strong bucket.
Brand: Arctic Fox hair ColorBrand: AmpegBrand: Live Nation Product: Merchandise like band t-shirts and hoodiesProduct: Vinyl records of latest albumProduct: Exclusive behind-the-scenes content
Followers:12,500
Engagements:897
Rate:7.2%
Posts:721
Views:5,126
Avg Likes:887
Avg Comments:29
Avg Views:5,126

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 12,500 · Engagements 897 · Rate 7.2%
Posts 721 · Views 5,126 · Avg Likes 887 · Avg Comments 29 · Avg Views 5,126
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 69%
25-34: 22%
13-17: 5%
35-44: 2%
Largest: 18-24 (69%); next: 25-34 (22%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (88%)
CANADA (3%)
UNITED KINGDOM (2%)
AUSTRALIA (1%)
BRAZIL (1%)
Top regions: UNITED STATES (88%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 750 avg likes/post · Youtube: 5,126 avg views/post Best reach: Youtube 5,126 avg views; best engagement: Instagram 750 avg likes

Top Brand Affinities

Arctic Fox hair Color
Beauty & Personal Care
Score: 36.70
Ampeg
Audio & Music Gear
Score: 36.12
Live Nation
Entertainment
Score: 22.18
Zumiez
Apparel & Fashion
Score: 20.45
Miller Lite
Alcoholic Beverages
Score: 16.44
Gillette
Beauty & Personal Care
Score: 10.19
Sennheiser
Audio & Music Gear
Score: 9.61
Taco Bell
Restaurants & Food Service
Score: 8.60
Spotify Music
Entertainment & Media
Score: 8.44
Pro Tools
Tools, DIY & Garden
Score: 7.64
Hot Topic
Apparel & Fashion
Score: 7.18
Dr. Martens
Apparel & Fashion
Score: 5.59

Recommendations

Products & Services
  • Merchandise like band t-shirts and hoodies
  • Vinyl records of latest album
  • Exclusive behind-the-scenes content
  • Music lessons or workshops
  • Collaborative playlists on Spotify
  • Limited edition album art prints
  • Fan club memberships with perks
  • Live-streamed intimate concerts
Marketing Angles
  • Emphasize the DIY punk roots and authenticity
  • Highlight emotional themes in lyrics for connection
  • Leverage nostalgia for '90s alternative music
  • Create engaging content around the creative process
  • Utilize social media for fan interaction and feedback
  • Promote collaborations with other indie artists
Content Themes
  • Behind-the-scenes footage from recording sessions
  • Personal stories related to song inspirations
  • Fan shoutouts and features
  • Live performance clips and highlights
  • Interactive Q&A sessions with band members
  • Thematic playlists curated by the band
Partnership Brands
  • Arctic Fox Hair Color
  • Ampeg
  • Live Nation
  • Zumiez
  • Miller Lite
  • Sennheiser
  • Hot Topic
  • Dr. Martens
  • Urban Outfitters
  • Taco Bell
  • Spotify Music
  • Chipotle Mexican Grill
  • MTV
  • Nintendo
  • Walmart
Brand Category Score
Arctic Fox hair Color Beauty & Personal Care 36.70
Ampeg Audio & Music Gear 36.12
Live Nation Entertainment 22.18
Zumiez Apparel & Fashion 20.45
Miller Lite Alcoholic Beverages 16.44
Gillette Beauty & Personal Care 10.19
Sennheiser Audio & Music Gear 9.61
Taco Bell Restaurants & Food Service 8.60
Spotify Music Entertainment & Media 8.44
Pro Tools Tools, DIY & Garden 7.64
Hot Topic Apparel & Fashion 7.18
Dr. Martens Apparel & Fashion 5.59
Kroger Grocery & Pantry 5.49
Margaritaville Apparel & Fashion 4.89
SoundCloud Entertainment & Media 4.76
Paramount Pictures Entertainment & Media 4.61
Showtime Entertainment 4.57
Kickstarter E-commerce & Marketplaces 4.55
Bud Light Alcoholic Beverages 4.50
Kodak Cameras & Photography 4.34
Chrysler Automotive 4.31
Busch Beverages 4.15
Polaroid Cameras & Photography 3.97
Urban Outfitters Apparel & Fashion 3.92
Verizon Telecom & Internet Services 3.82
NHL Sports & Outdoors 3.76
Coors Alcoholic Beverages 3.71
Holden Automotive 3.68
Budweiser Beverages 3.54
Carhartt Apparel & Fashion 3.54
Vans Footwear 3.42
Fallout Gaming & Esports (Software/Titles) 3.34
Lollapalooza Entertainment 3.24
Chipotle Mexican Grill Restaurants & Food Service 3.22
Cartoon Network Entertainment 3.17
Gatorade Beverages 3.08
WWE Entertainment 2.93
Sprite Beverages 2.92
Walmart E-commerce & Marketplaces 2.87
Prismacolor Books, Stationery & Office 2.85
Activision Blizzard Gaming & Esports (Software/Titles) 2.82
Fujifilm Cameras & Photography 2.77
MTV Entertainment 2.77
Lush Beauty & Personal Care 2.72
Too Faced Cosmetics Beauty & Personal Care 2.70
Nintendo Gaming & Esports (Software/Titles) 2.65
Nickelodeon Entertainment 2.58
Tinder Technology 2.47
Monster Beverage Beverages 2.35
Cadillac Automotive 2.32

Official Profiles

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Artist: Born Without Bones

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Popularity (2025-10-06)

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