Born Ruffians
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
30,198
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:11:39 UTC
Genres
Scores
Biography
Born Ruffians, a product of Toronto's indie blog era, have emerged as a standout in Canada's indie rock scene. With a diverse discography on labels like Warp Records and Yep Roc Records, the band has toured internationally and shared stages with renowned acts. Their acclaimed releases, such as 'Uncle, Duke & The Chief' and the 'JUICE' trilogy, have received accolades from NPR Music and Rolling Stone, highlighting their growth as pop auteurs. Their latest release, "Beauty's Pride", introduces a forward-looking sound, cementing their reputation as seasoned musicians who can still captivate audiences with fresh energy.
Born Ruffians stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, FRANCE. The profile is male-leaning (55%), and content lands hardest on Youtube, where posts average 614 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Value Village, Live Nation, Scotiabank, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Born Ruffians a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,198 · Engagements 190 · Rate 0.6% Posts 2,364 · Views 1,120 · Avg Likes 186 · Avg Comments 7 · Avg Views 1,120 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 7% 13-17: 7% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (35%) CANADA (31%) FRANCE (4%) UNITED KINGDOM (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (35%), CANADA (31%), FRANCE (4%) |
| Platform Engagement | Instagram: 137 avg likes/post · Tiktok: 506 avg views/post · Youtube: 614 avg views/post | Best reach: Youtube 614 avg views; best engagement: Instagram 137 avg likes |
Top Brand Affinities
Value Village
Live Nation
Scotiabank
Budweiser
MOOG
Tim Hortons
Air Canada
Amazon Music
Pilsner Urquell
Pro Tools
NHL
Glossier
| Brand | Category | Score |
|---|---|---|
| Value Village | 52.89 | |
| Live Nation | 38.24 | |
| Scotiabank | 38.11 | |
| Budweiser | 19.82 | |
| MOOG | 16.13 | |
| Tim Hortons | 13.47 | |
| Air Canada | 13.35 | |
| Amazon Music | 10.37 | |
| Pilsner Urquell | 9.57 | |
| Pro Tools | 8.22 | |
| NHL | 7.79 | |
| Glossier | 6.81 | |
| Spotify Music | 6.02 | |
| Coors | 5.82 | |
| Ableton | 5.44 | |
| Anthropologie | 4.96 | |
| Pacific Northwest Wonderland | 4.76 | |
| Showtime | 4.74 | |
| Free People | 4.68 | |
| Kodak | 4.65 | |
| Margaritaville | 4.55 | |
| Nixon | 4.52 | |
| Airbnb | 3.91 | |
| Columbia Pictures | 3.80 | |
| Coachella | 3.79 | |
| Guinness | 3.77 | |
| Polaroid | 3.76 | |
| Nickelodeon | 3.72 | |
| Oculus | 3.72 | |
| SoundCloud | 3.71 | |
| Lollapalooza | 3.70 | |
| CBS Television Studios | 3.68 | |
| Tinder | 3.61 | |
| Kickstarter | 3.57 | |
| Fujifilm | 3.56 | |
| Taco Bell | 3.46 | |
| CBS | 3.43 | |
| Emporium | 3.20 | |
| Urban Outfitters | 3.19 | |
| Gatorade | 3.14 | |
| Costco | 3.00 | |
| Lush | 2.97 | |
| Paramount Pictures | 2.96 | |
| Sunnies Studios | 2.95 | |
| Cadillac | 2.81 | |
| MTV | 2.73 | |
| Lululemon Athletica | 2.63 | |
| The Olympic Games | 2.31 | |
| WWE | 2.28 | |
| Chipotle Mexican Grill | 2.25 |
Official Profiles
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LoginArtist: Born Ruffians
The map shows every radio station that aired Born Ruffians today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:23:28 | Mean Time | WSGE | Charlotte, US | 195 |
| 2025-08-21 06:20:43 | Athena | KJAC | Fort Collins, US | 177 |
| 2025-08-21 05:35:54 | Athena | WTMD | Baltimore, US | 177 |
| 2025-08-21 05:23:31 | Mean Time | WSGE | Charlotte, US | 187 |
| 2025-08-21 05:23:22 | Mean Time | WRUR | Rochester, NY, US | 196 |
| 2025-08-21 04:07:22 | Athena | WLKR | Norwalk, US | 177 |
| 2025-08-21 03:36:28 | Needle | CIND-FM (Indie 88) | Toronto, CA | 155 |
| 2025-08-21 02:51:57 | Mean Time | KROK | Leesville, US | 198 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |