Boris Way

Boris Way — electronic artist from FR.

Boris Way, a DJ/Producer with over 160 million streams, quickly gained prominence in the European charts with hits like Walking Away and Pink Soldiers…

Influence: 51.02% Fanbase: 21.86% Trending: 65.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

137,720

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-12-31 03:36:49 UTC

Genres

electronicnew french touchdanceelectronicdeep house

Biography

Boris Way, a DJ/Producer with over 160 million streams, quickly gained prominence in the European charts with hits like Walking Away and Pink Soldiers (certified gold). His breakthrough came in June 2022 with Running Up That Hill, which garnered over 500,000 Shazams and significant radio play, leading to two NRJ Music Award nominations. This success continued with Kings & Queens and Lose My Mind, both certified gold, earning him further acclaim and nominations.

In 2024, Boris Way has already amassed over 30 million streams and is embarking on an unprecedented summer tour. His exceptional show, THE LOVE HOUSE EXPERIENCE, at Paris's Elysée Montmartre on October 24, 2024, mesmerized a sold-out crowd of 1,300 fans with a cutting-edge rave experience. With a signature blend of dance-pop and melodic-techno, Boris Way is solidifying his international presence, supported by industry heavyweights like Benny Benassi, David Guetta, and Tiësto.

Top Brand Affinities

Report Date: 2025-08-16

Boris Way maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, UNITED STATES, CôTE D’IVOIRE. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,482 avg views per post; Tiktok functions as the community touchpoint. Affinity with Pioneer DJ, Beatport, Spotify makes Merchandise (t-shirts, hats), Exclusive vinyl releases, Digital music downloads a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boris Way score 0.21% — Low bucket.

Product: Merchandise (t-shirts, hats)Product: Exclusive vinyl releasesProduct: Digital music downloads

Followers:137,720

Engagements:291

Rate:0.2%

Posts:653

Avg Likes:243

Avg Comments:15

Avg Views:4,079

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 137,720 · Engagements 291 · Rate 0.2% Posts 653 · Views 4,079 · Avg Likes 243 · Avg Comments 15 · Avg Views 4,079	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (72%) UNITED STATES (4%) CôTE D’IVOIRE (3%) BRAZIL (2%) CONGO - KINSHASA (2%)	Top regions: FRANCE (72%), UNITED STATES (4%), CôTE D’IVOIRE (3%)
Platform Engagement	Tiktok: 3,482 avg views/post · Youtube: 597 avg views/post	Best reach: Tiktok 3,482 avg views; best engagement: Tiktok 223 avg likes