Boris Way
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
137,720
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:22:35 UTC
Genres
Scores
Biography
In 2024, Boris Way has already amassed over 30 million streams and is embarking on an unprecedented summer tour. His exceptional show, THE LOVE HOUSE EXPERIENCE, at Paris's Elysée Montmartre on October 24, 2024, mesmerized a sold-out crowd of 1,300 fans with a cutting-edge rave experience. With a signature blend of dance-pop and melodic-techno, Boris Way is solidifying his international presence, supported by industry heavyweights like Benny Benassi, David Guetta, and Tiësto.
Boris Way maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, UNITED STATES, CôTE D’IVOIRE. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,482 avg views per post; Tiktok functions as the community touchpoint. Affinity with Pioneer DJ, Beatport, Spotify makes Merchandise (t-shirts, hats), Exclusive vinyl releases, Digital music downloads a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 137,720 · Engagements 291 · Rate 0.2% Posts 653 · Views 4,079 · Avg Likes 243 · Avg Comments 15 · Avg Views 4,079 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 35% 35-44: 7% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (35%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
FRANCE (72%) UNITED STATES (4%) CôTE D’IVOIRE (3%) BRAZIL (2%) CONGO - KINSHASA (2%) |
Top regions: FRANCE (72%), UNITED STATES (4%), CôTE D’IVOIRE (3%) |
| Platform Engagement | Tiktok: 3,482 avg views/post · Youtube: 597 avg views/post | Best reach: Tiktok 3,482 avg views; best engagement: Tiktok 223 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (t-shirts, hats)
- Exclusive vinyl releases
- Digital music downloads
- VIP concert experiences
- Streaming service subscriptions
- Collaborative playlists
- Music production software
- DJ equipment rentals
Marketing Angles
- Highlight the unique blend of electronic genres
- Leverage social media for behind-the-scenes content
- Engage fans with interactive live streams
- Promote the summer tour with exclusive content
- Utilize user-generated content from concerts
- Collaborate with influencers in the electronic music scene
Content Themes
- Live performance highlights
- Fan testimonials and experiences
- Music production tips and tutorials
- Behind-the-scenes of the creative process
- Collaborations with other artists
- Sneak peeks of upcoming releases
Partnership Brands
- Pioneer DJ
- Beatport
- Spotify
- Apple Music
- Red Bull Music
- SoundCloud
- Native Instruments
- Bose
- Sennheiser
- DJ Mag
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Boris Way
The map shows every radio station that aired Boris Way today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:57:51 | I Will Wait | Prvi karlovački - WOW Hits | Karlovac, HR | 152 |
| 2025-08-21 06:50:43 | Running Up That Hill | NRJ Électro | Paris, FR | 120 |
| 2025-08-21 06:37:08 | Kings & Queens (feat. Shibui) | Fun Radio | Paris, FR | 140 |
| 2025-08-21 06:34:17 | Kings & Queens (feat. Shibui) | Fun Radio | Paris, FR | 6 |
| 2025-08-21 04:37:28 | Save Me (feat. Justin Jesso) | Radio Espace | Lyon, FR | 6 |
| 2025-08-21 03:48:30 | Wasted Love | Echo FM | Hirson, FR | 167 |
| 2025-08-21 03:35:41 | I Will Wait | Nexus Radio | Chicago, IL, US | 153 |
| 2025-08-21 02:30:49 | Kings & Queens (feat. Shibui) | Prysm Radio 1 | Paris, FR | 135 |
| 2025-08-21 01:58:14 | People of the Sun | Voltage | Paris, FR | 70 |
| 2025-08-21 01:57:49 | Kings & Queens (feat. Shibui) | Voltage | Paris, FR | 5 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |