Boris Brejcha Brand Affinity ranks highest Trancefamily at 40.81% . Very Strong. Score DMDB 66.29% | Fanbase 62.71%

Boris Brejcha — electronic artist from DE.

Boris Brejcha is a German electronic music artist known for pioneering the genre of High-Tech Minimal in 2012. He founded his own label, FCKNG SERIOUS, in…

Boris Brejcha

Recognizable

Country: DE | Gender: male | Artist ID: 11e81bc8-596b-1364-aa87-a0369fe50396

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Genres

electronicdancegerman housegerman technominimal technotech househigh-tech minimalelectronictechno

Influential: 66.29% Fanbase: 62.71% Trending: 68.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 40.81% • Very Strong

As of 2025-09-09

3,565,771

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.29% | Fanbase 62.71% | Trending 68.08% | CAREER STAGE: MAINSTREAM

Biography

Boris Brejcha is a German electronic music artist known for pioneering the genre of High-Tech Minimal in 2012. He founded his own label, FCKNG SERIOUS, in 2014, and began his "Boris Brejcha In Concert" shows in 2015. In 2019, he expanded his brand with the creation of the merchandise shop FCKNG FASHION. Brejcha released his "Space Diver" album in 2020, followed by "Never Stop Dancing" in 2021. In 2022, he established his second label, YELLOW KITCHEN.

For more information, visit Boris Brejcha's official website at www.borisbrejcha.de, as well as the websites for FCKNG SERIOUS, FCKNG FASHION, and YELLOW KITCHEN at www.fckng-serious.de, www.fckng-fashion.com, and www.yellowkitchen.de, respectively.

Report Date: 2025-09-09

Boris Brejcha draws 25-34 & 18-24 audiences and holds attention in RUSSIA, UNITED STATES, GERMANY. The skew is heavily male (84%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 32,400 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Trancefamily, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boris Brejcha score 0.37% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Ableton

Followers:3,565,771

Engagements:13,177

Rate:0.4%

Posts:3,446

Avg Likes:12,882

Avg Comments:249

Avg Views:39,786

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,565,771 · Engagements 13,177 · Rate 0.4% Posts 3,446 · Views 39,786 · Avg Likes 12,882 · Avg Comments 249 · Avg Views 39,786	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 37% 35-44: 13% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (37%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	RUSSIA (10%) UNITED STATES (8%) GERMANY (7%) BRAZIL (5%) UKRAINE (5%)	Top regions: RUSSIA (10%), UNITED STATES (8%), GERMANY (7%)
Platform Engagement	Instagram: 10,868 avg likes/post · Tiktok: 32,400 avg views/post · Youtube: 7,386 avg views/post	Best reach: Tiktok 32,400 avg views; best engagement: Instagram 10,868 avg likes

Top Brand Affinities

Trancefamily

Score: 40.81

Pioneer

Score: 38.64

Ableton

Score: 22.07

Mixcloud

Score: 19.36

Tomorrowland

Score: 18.51

Akai

Score: 10.76

Lollapalooza

Score: 7.43

SoundCloud

Score: 6.96

Beats Electronics

Score: 3.67

Heineken

Score: 3.44

Martini

Score: 3.37

Aperol

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
Trancefamily		40.81
Pioneer		38.64
Ableton		22.07
Mixcloud		19.36
Tomorrowland		18.51
Akai		10.76
Lollapalooza		7.43
SoundCloud		6.96
Beats Electronics		3.67
Heineken		3.44
Martini		3.37
Aperol		2.90
Cafecito		2.82
Pull&Bear		2.80
Jack Daniels		2.55
Oakley		2.48
Budweiser		2.47
Red Bull		2.45
GoPro		2.34
Spotify Music		2.06
Armani		1.88
Audi		1.83
Bershka		1.83
Ray-Ban		1.83
Ducati		1.81
Calvin Klein		1.80
Versace		1.79
Lacoste		1.72
Volkswagen		1.64
Ferrari		1.55
Renault		1.55
shein		1.52
H&M		1.50
UFC		1.46
Vans		1.46
Vogue		1.45
Coca-Cola		1.44
Coachella		1.42
Warner Bros		1.41
Mercedes-Benz		1.39
Harley-Davidson		1.37
McLaren		1.37
BMW		1.35
Bellagio		1.28
Tommy Hilfiger		1.28
New Balance		1.28
Gymshark		1.28
Polo Ralph Lauren		1.27
Christian Dior		1.25
SheInside		1.25