Boris
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
120,150
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 16:58:16 UTC
Genres
Scores
Biography
In their over 25-year career, Boris has maintained a prolific output, releasing a diverse array of albums and collaborations with artists like Sunn O))) and Merzbow. Notable releases include Smile, Heavy Rocks, Attention Please, and New Album, showcasing their versatility and experimental approach. They marked their 25th anniversary with the album Dear in 2017 and continued to innovate, reissuing Feedbacker and Akuma No Uta with Third Man Records in 2019 and unveiling the double-length LφVE & EVφL in 2019. Boris's ever-evolving sound and dedication to experimentation have solidified their status as influential figures in the underground music scene.
Boris connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 613 avg views per post; Instagram adds dependable engagement depth. Overlap with Ampeg, MOOG, Metal Gear Solid highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Boris moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 120,150 · Engagements 1,187 · Rate 1.0% Posts 3,667 · Views 613 · Avg Likes 1,187 · Avg Comments 9 · Avg Views 613 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 30% 35-44: 15% 45-64: 9% |
Largest: 25-34 (43%); next: 18-24 (30%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (7%) MEXICO (7%) JAPAN (5%) CANADA (4%) |
Top regions: UNITED STATES (34%), BRAZIL (7%), MEXICO (7%) |
| Platform Engagement | Instagram: 1,174 avg likes/post · Youtube: 613 avg views/post | Best reach: Youtube 613 avg views; best engagement: Instagram 1,174 avg likes |
Top Brand Affinities
Ampeg
MOOG
Metal Gear Solid
Akai
Akg
Mixcloud
Ableton
Pro Tools
Bloodborne
Sennheiser
Konami
Square Enix
| Brand | Category | Score |
|---|---|---|
| Ampeg | 169.91 | |
| MOOG | 84.71 | |
| Metal Gear Solid | 17.92 | |
| Akai | 17.14 | |
| Akg | 16.70 | |
| Mixcloud | 16.01 | |
| Ableton | 13.81 | |
| Pro Tools | 13.65 | |
| Bloodborne | 13.57 | |
| Sennheiser | 12.26 | |
| Konami | 11.15 | |
| Square Enix | 8.75 | |
| Vivienne Westwood | 8.57 | |
| Pilsner Urquell | 7.67 | |
| Kickstarter | 7.08 | |
| Spotify Music | 6.82 | |
| Capcom | 6.78 | |
| Fallout | 6.37 | |
| Bandai Namco | 6.15 | |
| Sega | 5.66 | |
| Resident Evil | 5.37 | |
| Gundam | 5.01 | |
| Final Fantasy | 4.81 | |
| Warner Bros | 4.70 | |
| Columbia Pictures | 4.41 | |
| SoundCloud | 4.37 | |
| Mortal Kombat | 4.05 | |
| Paramount Pictures | 3.95 | |
| Kodak | 3.94 | |
| Nintendo | 3.79 | |
| Bethesda Softworks | 3.54 | |
| Comedy Central | 3.37 | |
| Cartoon Network | 3.31 | |
| Beats Electronics | 3.17 | |
| Leica | 3.12 | |
| Dr. Martens | 3.06 | |
| Showtime | 3.03 | |
| Panasonic | 3.03 | |
| Nickelodeon | 3.00 | |
| Fujifilm | 2.99 | |
| WWE | 2.77 | |
| Star Wars | 2.74 | |
| Emporium | 2.73 | |
| Polaroid | 2.69 | |
| Jaguar | 2.69 | |
| Sprite | 2.52 | |
| MTV | 2.51 | |
| Tinder | 2.50 | |
| Carhartt | 2.31 | |
| Guinness | 2.28 |
Official Profiles
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LoginArtist: Boris
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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