Booka Shade
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
116,248
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:49:49 UTC
Genres
Scores
Biography
Booka Shade's musical journey continued with successful releases like The Sun & the Neon Light and More! before finding inspiration in Manchester for their fifth studio album, Eve, released in 2013. The duo also became known for their high-profile remixes, collaborating with artists such as Moby and the Knife. In 2017, they returned with Galvany Street, showcasing a new wave sound reminiscent of their earlier projects.
Booka Shade builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, GERMANY, BRAZIL. With a heavily male (76%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (8,501 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Allen & Heath, Mixcloud, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 116,248 · Engagements 467 · Rate 0.4% Posts 1,423 · Views 10,308 · Avg Likes 450 · Avg Comments 23 · Avg Views 10,308 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 28% 35-44: 17% 45-64: 5% |
Largest: 25-34 (48%); next: 18-24 (28%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (10%) GERMANY (7%) BRAZIL (6%) UNITED KINGDOM (5%) SPAIN (4%) |
Top regions: UNITED STATES (10%), GERMANY (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 282 avg likes/post · Tiktok: 1,807 avg views/post · Youtube: 8,501 avg views/post | Best reach: Youtube 8,501 avg views; best engagement: Instagram 282 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
MOOG
Ableton
Akai
Trancefamily
Sennheiser
SoundCloud
Tomorrowland
Augustiner Helles
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | Audio & Music Gear | 122.88 |
| Mixcloud | Entertainment & Media | 107.29 |
| Pioneer | Technology | 81.82 |
| MOOG | Automotive | 81.76 |
| Ableton | Audio & Music Gear | 68.68 |
| Akai | Consumer Electronics | 40.21 |
| Trancefamily | Apparel & Fashion | 35.01 |
| Sennheiser | Audio & Music Gear | 25.94 |
| SoundCloud | Entertainment & Media | 19.23 |
| Tomorrowland | Apparel & Fashion | 16.47 |
| Augustiner Helles | Alcoholic Beverages | 13.33 |
| Amazon Music | Entertainment & Media | 10.87 |
| Pro Tools | Tools, DIY & Garden | 9.28 |
| Atmos | Apparel & Fashion | 8.92 |
| Beats Electronics | Audio & Music Gear | 8.36 |
| Jagermeister | Alcoholic Beverages | 6.89 |
| Spotify Music | Entertainment & Media | 6.51 |
| Lufthansa | Travel & Hospitality | 6.27 |
| Coachella | Apparel & Fashion | 5.12 |
| Lollapalooza | Entertainment | 4.37 |
| Heinz | Food & Snacks | 4.07 |
| Garnier | Beauty & Personal Care | 3.99 |
| Pull&Bear | Apparel & Fashion | 3.42 |
| Campari | Alcoholic Beverages | 3.34 |
| Sunnies Studios | Apparel & Fashion | 3.21 |
| Bacardi | Alcoholic Beverages | 3.20 |
| MTV | Entertainment | 3.07 |
| Leica | Cameras & Photography | 2.97 |
| Aperol | Alcoholic Beverages | 2.97 |
| Heineken | Alcoholic Beverages | 2.85 |
| Carhartt | Apparel & Fashion | 2.84 |
| Red Bull | Beverages | 2.73 |
| Stüssy | Apparel & Fashion | 2.72 |
| Budweiser | Beverages | 2.54 |
| Martini | Alcoholic Beverages | 2.47 |
| Guinness | Alcoholic Beverages | 2.32 |
| Matrix | Beauty & Personal Care | 2.25 |
| Jack Daniels | Beverages | 2.24 |
| Showtime | Entertainment | 2.19 |
| Montblanc | Luxury & Designer | 2.17 |
| Warner Bros | Entertainment | 2.10 |
| Kodak | Cameras & Photography | 2.09 |
| musical.ly | Entertainment & Media | 2.04 |
| BBC | Apparel & Fashion | 2.01 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.92 |
| ASOS | Apparel & Fashion | 1.84 |
| GoPro | Cameras & Photography | 1.71 |
| Bershka | Apparel & Fashion | 1.71 |
| McLaren | Automotive | 1.68 |
| The North Face | Apparel & Fashion | 1.67 |
Official Profiles
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LoginArtist: Booka Shade
The map shows every radio station that aired Booka Shade today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:13:21 | Body Language | 538 Ibiza | Hilversum, NL | 177 |
| 2025-08-21 05:38:00 | Right Now (P.I.N. 4) - Chris Luno Remix | Pure FM | Berlin, DE | 207 |
| 2025-08-21 04:31:17 | Body Language (Interpretation) [2016 Remaster] | Radio Scorpio | Brussels, BE | 299 |
| 2025-08-21 03:10:03 | Body Language | Hotmixradio Dance | Paris, FR | 159 |
| 2025-08-21 02:06:23 | Body Language | Maxximum | Paris, FR | 192 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |