Bonny Light Horseman

Bonny Light Horseman — american artist from US.

Bonny Light Horseman, comprised of Anaïs Mitchell, Eric D. Johnson, and Josh Kaufman, embraces life's chaos with confidence and generosity in their lead single…

Influence: 54.10% Fanbase: 26.68% Trending: 67.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 35.90% • Very Strong

As of 2025-09-09

40,282

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 20:30:47 UTC

Genres

americannew americanadeep new americanabluesstomp and hollerfolk & traditionalindie folk

Biography

Bonny Light Horseman, comprised of Anaïs Mitchell, Eric D. Johnson, and Josh Kaufman, embraces life's chaos with confidence and generosity in their lead single "When I Was Younger," marking a vulnerable and bounteous era for the band. Individually, Mitchell, known for her Broadway musical Hadestown, Johnson, of Fruit Bats and collaborations with The Shins, and multi-talented Kaufman have an impressive collective resume that includes Grammy nominations and collaborations with a diverse range of artists.

The trio's synergy is at the heart of Bonny Light Horseman, where their powerful and tender voices blend seamlessly, exemplifying trust and vulnerability in their music. Their bond enhances each member, making them better, braver, and more authentic as they navigate through gentle harmonies and impassioned performances.

Top Brand Affinities

Report Date: 2025-09-09

Bonny Light Horseman maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (72%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,510 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Kickstarter, Akg makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bonny Light Horseman score 1.92% — Moderate bucket.

Brand: MOOGBrand: KickstarterBrand: Akg

Followers:40,282

Engagements:774

Rate:1.9%

Posts:343

Avg Likes:769

Avg Comments:23

Avg Views:2,158

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,282 · Engagements 774 · Rate 1.9% Posts 343 · Views 2,158 · Avg Likes 769 · Avg Comments 23 · Avg Views 2,158	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 25% 45-64: 23% 18-24: 20%	Largest: 25-34 (30%); next: 35-44 (25%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (14%) CANADA (7%) ITALY (7%) IRELAND (5%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (14%), CANADA (7%)
Platform Engagement	Instagram: 725 avg likes/post · Tiktok: 1,510 avg views/post · Youtube: 648 avg views/post	Best reach: Tiktok 1,510 avg views; best engagement: Instagram 725 avg likes

Top Brand Affinities

MOOG

Score: 35.90

Kickstarter

Score: 17.72

Akg

Score: 16.82

Amazon Music

Score: 13.33

Spotify Music

Score: 9.46

Schwartz's

Score: 9.16

Pacific Northwest Wonderland

Score: 9.10

Sennheiser

Score: 9.07

Pro Tools

Score: 8.50

Hurley

Score: 8.50

Quaker Foods and Snacks

Score: 7.87

Paramount Pictures

Score: 7.05

Brand	Category	Score
MOOG		35.90
Kickstarter		17.72
Akg		16.82
Amazon Music		13.33
Spotify Music		9.46
Schwartz's		9.16
Pacific Northwest Wonderland		9.10
Sennheiser		9.07
Pro Tools		8.50
Hurley		8.50
Quaker Foods and Snacks		7.87
Paramount Pictures		7.05
Ableton		6.62
Coors		6.13
Anthropologie		5.86
Gillette		5.71
Verizon		5.51
Showtime		5.35
Airbnb		5.15
Pfizer		4.67
Holden		4.42
Emporium		4.32
Pilsner Urquell		4.26
Kodak		4.22
Guinness		4.22
Bethesda Softworks		4.14
Oculus		4.12
Leica		3.97
Polaroid		3.81
NBC		3.71
Lollapalooza		3.42
Heinz		3.42
Coachella		3.38
SoundCloud		3.36
Cadillac		3.35
Fujifilm		3.11
Carhartt		3.10
Pixar		3.06
Budweiser		2.99
Mulberry		2.83
Columbia Pictures		2.81
Tinder		2.73
NHL		2.53
Sunnies Studios		2.52
Activision Blizzard		2.47
BBC		2.42
Preloved		2.40
Paypal		2.37
Costco		2.27
The Olympic Games		2.12

Official Profiles

Artist: Bonny Light Horseman

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 05:26:21	Hare and Hound	WUMB	Boston, US	133
2025-08-21 05:07:14	Summer Dream	NRK P13	Oslo, NO	304
2025-08-21 03:26:18	California	FIP autour du rock	Paris, FR	179