Bongzilla

Bongzilla

Country: US

Influence: 51.65% Fanbase: 26.30% Trending: 64.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 214.41% • Very Strong

As of 2025-08-15

18,961

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:43:08 UTC

Genres

rockrockspace rockstoner rockmetaldrone metaldoom metalstoner metalmetalpost-doom metalpsychedelic doomsludge metaldoom/sludge metal

Biography

Originating from Madison, WI, Bongzilla is known for their heavy, doomy sludge-core sound that revolves around their affinity for weed. The band was founded in the mid-'90s by Mike "Muleboy" Makela, Jeff Schultz, Nate Dethlefsen, and Mike Henry, and quickly gained recognition with their debut demo and subsequent EP, Methods for Attaining Extreme Altitudes. Bongzilla continued to release a series of intensely heavy and down-tuned albums through Relapse Records, including Stash, Gateway, Apogee, and Amerijuanican, solidifying their reputation as a powerhouse in the stoner metal scene.

Bongzilla Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Bongzilla commands interest from 18-24 & 25-34 audiences in AUSTRIA, FRANCE, ITALY. With a heavily male (76%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (38 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Pilsner Urquell points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bongzilla score 3.31%Very Strong bucket.
Brand: AmpegBrand: MOOGBrand: Pilsner Urquell
Followers:18,961
Engagements:628
Rate:3.3%
Posts:788
Views:38
Avg Likes:627
Avg Comments:11
Avg Views:38

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 18,961 · Engagements 628 · Rate 3.3%
Posts 788 · Views 38 · Avg Likes 627 · Avg Comments 11 · Avg Views 38
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 38%
35-44: 15%
45-64: 3%
Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries AUSTRIA (15%)
FRANCE (13%)
ITALY (13%)
CZECHIA (11%)
GERMANY (10%)
Top regions: AUSTRIA (15%), FRANCE (13%), ITALY (13%)
Platform Engagement Instagram: 625 avg likes/post · Youtube: 38 avg views/post Best reach: Youtube 38 avg views; best engagement: Instagram 625 avg likes

Top Brand Affinities

Ampeg
Audio & Music Gear
Score: 214.41
MOOG
Automotive
Score: 25.29
Pilsner Urquell
Alcoholic Beverages
Score: 11.41
Akai
Consumer Electronics
Score: 10.92
Jim Beam
Alcoholic Beverages
Score: 10.13
Sennheiser
Audio & Music Gear
Score: 9.39
Pro Tools
Tools, DIY & Garden
Score: 8.42
Spotify Music
Entertainment & Media
Score: 6.69
Ableton
Audio & Music Gear
Score: 6.22
Fallout
Gaming & Esports (Software/Titles)
Score: 6.01
Coors
Alcoholic Beverages
Score: 5.77
Comedy Central
Entertainment & Media
Score: 4.93
Brand Category Score
Ampeg Audio & Music Gear 214.41
MOOG Automotive 25.29
Pilsner Urquell Alcoholic Beverages 11.41
Akai Consumer Electronics 10.92
Jim Beam Alcoholic Beverages 10.13
Sennheiser Audio & Music Gear 9.39
Pro Tools Tools, DIY & Garden 8.42
Spotify Music Entertainment & Media 6.69
Ableton Audio & Music Gear 6.22
Fallout Gaming & Esports (Software/Titles) 6.01
Coors Alcoholic Beverages 5.77
Comedy Central Entertainment & Media 4.93
Mortal Kombat Gaming & Esports (Software/Titles) 4.90
Warner Bros Entertainment 4.83
Harley-Davidson Automotive 4.71
Sega Entertainment 4.71
Columbia Pictures Entertainment 4.69
Kickstarter E-commerce & Marketplaces 4.23
Budweiser Beverages 4.13
Jack Daniels Beverages 4.11
WWE Entertainment 3.76
SoundCloud Entertainment & Media 3.53
Guinness Alcoholic Beverages 3.34
Carhartt Apparel & Fashion 3.21
Paramount Pictures Entertainment 3.19
MTV Entertainment 3.12
Dr. Martens Apparel & Fashion 3.10
Nintendo Gaming & Esports (Software/Titles) 3.00
Star Wars Entertainment 2.81
Vans Footwear 2.77
Showtime Entertainment 2.77
Emporium Apparel & Fashion 2.66
NHL Sports & Outdoors 2.60
Cadillac Automotive 2.49
Transformers Toys & Games 2.37
Nickelodeon Entertainment 2.25
Chrysler Automotive 2.24
Paypal Finance, Banking & Insurance 2.13
Activision Blizzard Gaming & Esports (Software/Titles) 2.01
AMC Entertainment 1.97
Beats Electronics Audio & Music Gear 1.92
UFC Sports & Outdoors 1.90
Tinder Technology 1.83
Chipotle Mexican Grill Restaurants & Food Service 1.82
Fujifilm Cameras & Photography 1.74
BBC Apparel & Fashion 1.70
Yamaha Consumer Electronics 1.64
Polaroid Cameras & Photography 1.62
Walmart E-commerce & Marketplaces 1.61
Pokemon Go Gaming & Esports (Software/Titles) 1.49

Official Profiles

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Artist: Bongzilla

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-19)

Total: 191,071

PLATFORM TOTAL %
Last.fm Last.fm 143,323 75.01%
Spotify Spotify 47,748 24.99%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-10-08)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-07)

Platform%
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Trending Artist