
Bonga
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
4,970
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 16:52:12 UTC
Genres
Biography
Post-independence, Bonga contributed to Angola's music scene by performing with the government-supported orchestra Semba Tropical before spending time in Europe due to the country's civil unrest. Settling in Lisbon, he continued his prolific recording output, promoting themes of peace and nonviolence through his music. Signing with Lusafrica in 2000, he released acclaimed albums like "Mulemba Xangola" and "Kaxexe," showcasing his enduring energy and vitality as an artist. With a career that has spanned over several decades, Bonga's legacy as a musical icon of postcolonial Africa remains strong, exemplified by his latest release, "Kintal da Banda," at the age of 80.
Bonga indexes high with fans in the 25-34 range in PORTUGAL, BRAZIL, FRANCE. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 67,567 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bonga when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 4,970 · Engagements 361 · Rate 7.3% Posts 9 · Views 67,567 · Avg Likes 352 · Avg Comments 20 · Avg Views 67,567 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 40% 18-24: 29% 35-44: 17% 45-64: 12% |
Largest: 25-34 (40%); next: 18-24 (29%) |
Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
Top Countries |
PORTUGAL (21%) BRAZIL (18%) FRANCE (14%) UNITED STATES (8%) ANGOLA (5%) |
Top regions: PORTUGAL (21%), BRAZIL (18%), FRANCE (14%) |
Platform Engagement | Youtube: 67,567 avg views/post | Best reach: Youtube 67,567 avg views; best engagement: Youtube 352 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Bonga
The map shows every radio station that aired Bonga today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-14)
Total: 804,322
PLATFORM | TOTAL | % | |
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688,328 | 85.58% |
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115,994 | 14.42% |
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 07:51:59 | Sodade | Nova La Plage | Paris, FR | 237 |
2025-08-21 07:51:37 | Sodade | Nova [Bordeaux] | Bordeaux, FR | 237 |
2025-08-21 05:27:13 | Boto Boto | Radio G ! | Angers, FR | 187 |
2025-08-21 05:05:50 | Sodade | DR P8 Jazz | Copenhagen, DK | 213 |
2025-08-21 04:07:00 | Sodade | Radio Grenouille | Marseille, FR | 379 |
2025-08-21 03:30:43 | Sodade | RTL | Paris, FR | 38 |
2025-08-21 00:29:54 | Sodade | Africa Radio | Paris, FR | 276 |
Popularity (2025-10-06)
Platform | % |
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No data. |