Bonga

Bonga

Country: AO | Gender: male

Influential: 54.15% Fanbase: 30.67% Trending: 65.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

4,970

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 16:52:12 UTC

Genres

popafropopothersworldwideworldafricansembaother african music

Biography

Bonga, born José Adelino Barceló de Carvalho, is a legendary Angolan singer-songwriter known for his iconic music that resonated with his country's fight for independence in the 1970s. Exiled in Europe for his pro-independence activism, he recorded influential albums like "Angola 72" and "Angola 74" that captured the nation's struggle against colonial Portugal. His raspy vocals and impactful songwriting, particularly showcased in the anthem "Mona Ki Ngi Xica," solidified his status as a voice of peace for future generations. Bonga's career spanned decades, with notable releases like "Hora Kota" in 2011 and "Kintal da Banda" in 2022, maintaining his popularity in Africa and Europe.

Post-independence, Bonga contributed to Angola's music scene by performing with the government-supported orchestra Semba Tropical before spending time in Europe due to the country's civil unrest. Settling in Lisbon, he continued his prolific recording output, promoting themes of peace and nonviolence through his music. Signing with Lusafrica in 2000, he released acclaimed albums like "Mulemba Xangola" and "Kaxexe," showcasing his enduring energy and vitality as an artist. With a career that has spanned over several decades, Bonga's legacy as a musical icon of postcolonial Africa remains strong, exemplified by his latest release, "Kintal da Banda," at the age of 80.

Bonga Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Bonga indexes high with fans in the 25-34 range in PORTUGAL, BRAZIL, FRANCE. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 67,567 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bonga when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bonga score 7.26%Very Strong bucket.
Followers:4,970
Engagements:361
Rate:7.3%
Posts:9
Views:67,567
Avg Likes:352
Avg Comments:20
Avg Views:67,567

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,970 · Engagements 361 · Rate 7.3%
Posts 9 · Views 67,567 · Avg Likes 352 · Avg Comments 20 · Avg Views 67,567
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 29%
35-44: 17%
45-64: 12%
Largest: 25-34 (40%); next: 18-24 (29%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries PORTUGAL (21%)
BRAZIL (18%)
FRANCE (14%)
UNITED STATES (8%)
ANGOLA (5%)
Top regions: PORTUGAL (21%), BRAZIL (18%), FRANCE (14%)
Platform Engagement Youtube: 67,567 avg views/post Best reach: Youtube 67,567 avg views; best engagement: Youtube 352 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Bonga

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bonga today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-14)

Total: 804,322

PLATFORM TOTAL %
Spotify Spotify 688,328 85.58%
Last.fm Last.fm 115,994 14.42%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 07:51:59 Sodade Nova La Plage Paris, FR 237
2025-08-21 07:51:37 Sodade Nova [Bordeaux] Bordeaux, FR 237
2025-08-21 05:27:13 Boto Boto Radio G ! Angers, FR 187
2025-08-21 05:05:50 Sodade DR P8 Jazz Copenhagen, DK 213
2025-08-21 04:07:00 Sodade Radio Grenouille Marseille, FR 379
2025-08-21 03:30:43 Sodade RTL Paris, FR 38
2025-08-21 00:29:54 Sodade Africa Radio Paris, FR 276

Popularity (2025-10-06)

Platform%
No data.

Trending Artist