Boney M. Brand Affinity ranks highest Hacker-Pschorr at 594.40% . Very Strong. Score DMDB 61.47% | Fanbase 64.37%

Boney M. — pop artist from DE.

Boney M. was a Euro-disco group that gained popularity in the 1970s. Formed by German record producer Frank Farian in support of the single "Baby Do You Wanna…

Boney M.

Recognizable

Country: DE | Artist ID: 11e81bc3-a4d4-67ce-b9c7-a0369fe50396

Find Artist

Genres

poppopmainstream popeuropeaneuropop

Influential: 61.47% Fanbase: 64.37% Trending: 60.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hacker-Pschorr • 594.40% • Very Strong

As of 2025-09-09

4,298,241

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.47% | Fanbase 64.37% | Trending 60.02% | CAREER STAGE: MAINSTREAM

Biography

Boney M. was a Euro-disco group that gained popularity in the 1970s. Formed by German record producer Frank Farian in support of the single "Baby Do You Wanna Bump?", the group consisted of vocalists Marcia Barrett, Liz Mitchell, Maizie Williams, and Bobby Farrell. Their hits included "Daddy Cool," "Ma Baker," "Rivers of Babylon," and "Mary's Boy Child." Boney M.'s music continued to be successful in Europe, with a compilation album reaching the UK Top Ten in 1994.

Frank Farian, who later created Milli Vanilli, collaborated with Liz Mitchell under the Boney M. name in 2017 to release the holiday album World Music for Christmas, blending world music with Christmas themes.

Report Date: 2025-09-09

Boney M. is a clear fit for 25-34 & 18-24 audiences with strength across INDIA, UNITED STATES, NIGERIA. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (23,166 avg views per post); Instagram builds the community layer. Affinity data highlights Hacker-Pschorr, Kigili, BMG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boney M. score 0.32% — Low bucket.

Brand: Hacker-PschorrBrand: KigiliBrand: BMG

Followers:4,298,241

Engagements:13,702

Rate:0.3%

Posts:601

Avg Likes:13,692

Avg Comments:146

Avg Views:23,166

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,298,241 · Engagements 13,702 · Rate 0.3% Posts 601 · Views 23,166 · Avg Likes 13,692 · Avg Comments 146 · Avg Views 23,166	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 29% 35-44: 20% 45-64: 12%	Largest: 25-34 (35%); next: 18-24 (29%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	INDIA (12%) UNITED STATES (12%) NIGERIA (9%) BRAZIL (6%) UNITED ARAB EMIRATES (4%)	Top regions: INDIA (12%), UNITED STATES (12%), NIGERIA (9%)
Platform Engagement	Instagram: 13,083 avg likes/post · Youtube: 23,166 avg views/post	Best reach: Youtube 23,166 avg views; best engagement: Instagram 13,083 avg likes

Top Brand Affinities

Hacker-Pschorr

Score: 594.40

Kigili

Score: 461.52

BMG

Score: 395.07

Birô

Score: 354.29

Werther’s Original

Score: 246.31

AnadoluJet

Score: 199.13

De Tomaso

Score: 140.49

Biossance

Score: 129.08

G.H. Mumm

Score: 120.02

Drogasil

Score: 99.94

Derimod

Score: 81.36

Bellona

Score: 81.20

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Hacker-Pschorr		594.40
Kigili		461.52
BMG		395.07
Birô		354.29
Werther’s Original		246.31
AnadoluJet		199.13
De Tomaso		140.49
Biossance		129.08
G.H. Mumm		120.02
Drogasil		99.94
Derimod		81.36
Bellona		81.20
Youth To The People		80.24
Fashion TV		79.20
Elinchrom		78.44
Syoss		77.63
Live Nation		66.04
Damiani		64.55
Perrier-Jouët		61.72
Pernambucanas		59.90
Edeka		55.17
Blumarine		54.77
Arzum		47.66
Dr. Oetker		47.40
Roberto Cavalli Newborn		46.98
Alessi		46.28
Emirates Airlines		45.74
Tom Tom		45.05
Fresh		43.00
Le coq sportif		42.28
Cacau Show		41.48
Rémy Martin		40.24
Magazine Luiza		40.05
Glow Recipe		38.28
Kurt Geiger		37.35
Sam's Club		34.57
Drunk Elephant		32.92
Alexander Wang		32.13
Ritter Sport		31.61
Pinkberry		29.75
Zoya		28.90
Casetify		27.96
Ifood		27.44
Crate and Barrel		27.07
Show TV		26.19
IBM		24.44
Peloton		24.08
Alcott		23.95
Jumeirah		23.73
Havana Club		23.68