Bones Brand Affinity ranks highest SoundCloud at 9.95% . Very Strong. Score DMDB 70.32% | Fanbase 65.67%

Bones — hip-hop & rap artist from US.

King Cali Crypto, formerly known as Bones, has transitioned to a new artistic identity. His latest music can be accessed through the Spotify link provided.

Bones

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-b2f9-16a6-84c1-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapunderground hip hopemo rapdark trapcloud raphip hoptrap

Influential: 70.32% Fanbase: 65.67% Trending: 72.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SoundCloud • 9.95% • Very Strong

As of 2025-09-09

1,893,824

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.32% | Fanbase 65.67% | Trending 72.65% | CAREER STAGE: SUPERSTAR

Biography

King Cali Crypto, formerly known as Bones, has transitioned to a new artistic identity. His latest music can be accessed through the Spotify link provided.

Report Date: 2025-09-09

Bones speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, RUSSIA, LIBYA. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (232,035 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near SoundCloud, Stüssy, Supreme, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bones score 2.45% — Strong bucket.

Brand: SoundCloudBrand: StüssyBrand: Supreme

Followers:1,893,824

Engagements:46,416

Rate:2.5%

Posts:891

Avg Likes:45,631

Avg Comments:1,486

Avg Views:232,918

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,893,824 · Engagements 46,416 · Rate 2.5% Posts 891 · Views 232,918 · Avg Likes 45,631 · Avg Comments 1,486 · Avg Views 232,918	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 6% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (26%) RUSSIA (16%) LIBYA (11%) POLAND (7%) BRAZIL (6%)	Top regions: UNITED STATES (26%), RUSSIA (16%), LIBYA (11%)
Platform Engagement	Instagram: 33,731 avg likes/post · Tiktok: 883 avg views/post · Youtube: 232,035 avg views/post	Best reach: Youtube 232,035 avg views; best engagement: Instagram 33,731 avg likes

Top Brand Affinities

SoundCloud

Score: 9.95

Stüssy

Score: 6.09

Supreme

Score: 5.90

Ableton

Score: 5.09

Monster Beverage

Score: 5.03

Carhartt

Score: 4.64

Beats Electronics

Score: 4.64

Kodak

Score: 4.55

Hennessy

Score: 4.43

Acura

Score: 4.42

BBS

Score: 4.04

Fallout

Score: 3.51

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Top Brand Affinities

Brand	Category	Score
SoundCloud		9.95
Stüssy		6.09
Supreme		5.90
Ableton		5.09
Monster Beverage		5.03
Carhartt		4.64
Beats Electronics		4.64
Kodak		4.55
Hennessy		4.43
Acura		4.42
BBS		4.04
Fallout		3.51
Vans		3.21
Matrix		2.82
Dr. Martens		2.73
Haima		2.69
Sprite		2.62
Rover		2.57
The North Face		2.51
Versace		2.48
Lexus		2.46
Scion		2.35
Nissan		2.27
Chrysler		2.26
Polo Ralph Lauren		2.23
Grand Theft Auto		2.21
Sneakerhead		2.21
Spotify Music		2.07
Subaru		1.91
A Game of Tones		1.89
Call of Duty		1.81
Gucci		1.81
Coachella		1.76
McLaren		1.75
Activision Blizzard		1.74
Mazda		1.72
Dodge		1.72
PlayStation		1.70
Fujifilm		1.68
Mitsubishi		1.67
Cadillac		1.65
Chevrolet		1.63
Nike		1.62
Nintendo		1.60
Harley-Davidson		1.60
Xbox		1.57
Gymshark		1.56
Polaroid		1.52
Converse		1.52
Tesla Motors		1.51