Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
163,820
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:49 UTC
Genres
Scores
Biography
Boj cuts through with 25-34 & 18-24 audiences and consistency across NIGERIA, UNITED STATES, UNITED KINGDOM. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,192 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warner Music, Airtel, Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 163,820 · Engagements 19,288 · Rate 11.8% Posts 231 · Views 1,192 · Avg Likes 19,287 · Avg Comments 179 · Avg Views 1,192 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 44% 35-44: 5% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (44%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
NIGERIA (21%) UNITED STATES (17%) UNITED KINGDOM (12%) KENYA (9%) GHANA (4%) |
Top regions: NIGERIA (21%), UNITED STATES (17%), UNITED KINGDOM (12%) |
| Platform Engagement | Instagram: 19,252 avg likes/post · Youtube: 1,192 avg views/post | Best reach: Youtube 1,192 avg views; best engagement: Instagram 19,252 avg likes |
Top Brand Affinities
Warner Music
Airtel
Palm Angels
Hennessey
A.P.C.
Hennessy
CNN
Maison Margiela
Vivienne Westwood
T.G.I. Friday's
Pioneer
Jameson
| Brand | Category | Score |
|---|---|---|
| Warner Music | 24.05 | |
| Airtel | 22.46 | |
| Palm Angels | 19.40 | |
| Hennessey | 13.68 | |
| A.P.C. | 12.62 | |
| Hennessy | 11.35 | |
| CNN | 9.15 | |
| Maison Margiela | 7.87 | |
| Vivienne Westwood | 7.13 | |
| T.G.I. Friday's | 7.05 | |
| Pioneer | 6.85 | |
| Jameson | 6.60 | |
| Selfridges | 6.17 | |
| Alexander McQueen | 5.95 | |
| Coach | 5.59 | |
| boohoo | 5.25 | |
| Hublot | 4.97 | |
| FashionNova | 4.64 | |
| Urban Outfitters | 4.60 | |
| SoundCloud | 4.34 | |
| Fendi | 4.33 | |
| KIA | 4.33 | |
| MTV | 4.17 | |
| Beats Electronics | 4.07 | |
| Dr. Martens | 4.05 | |
| Ferragamo | 4.00 | |
| Versace | 4.00 | |
| BALMAIN | 3.92 | |
| Monster Beverage | 3.91 | |
| Kodak | 3.39 | |
| Fenty beauty | 3.29 | |
| Christian Louboutin | 3.26 | |
| Comedy Central | 3.19 | |
| BBC | 3.17 | |
| Lexus | 3.12 | |
| Pepsi | 3.08 | |
| Dolce & Gabbana | 3.04 | |
| Lacoste | 3.03 | |
| ASOS | 2.98 | |
| Vogue | 2.95 | |
| Spotify Music | 2.92 | |
| Stüssy | 2.87 | |
| FOREX | 2.79 | |
| Balenciaga | 2.74 | |
| Gucci | 2.58 | |
| Fila | 2.54 | |
| TOM FORD | 2.51 | |
| Timberland | 2.46 | |
| musical.ly | 2.42 | |
| Paramount Pictures | 2.37 |
Official Profiles
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LoginArtist: Boj
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:13:08 | All Night | UFM (Ultima Radio) | Lagos, NG | 140 |
| 2025-08-21 01:56:06 | Love Garden | Soundcity FM Lagos | Lagos, NG | 146 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |