Bohemia Brand Affinity ranks highest Maruti at 8.88% . Very Strong. Score DMDB 53.86% | Fanbase 51.32%

Bohemia — pop artist from PK.

Bohemia, a rapper and music producer from California, is recognized globally as the pioneer of Punjabi rap. Emerging as a unique voice in the music industry,…

Bohemia

Established

Country: PK | Gender: male | Artist ID: 11e81bbf-70d9-ed30-b0c0-a0369fe50396

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Genres

popdesi poppunjabi poprockrockhip-hop & rapdesi hip hophindi hip hophip-hop/rappunjabi hip hoppakistani hip hophip hopasianbhangraothersworldwide

Influential: 53.86% Fanbase: 51.32% Trending: 55.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 8.88% • Very Strong

As of 2025-09-09

5,532,307

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.86% | Fanbase 51.32% | Trending 55.13% | CAREER STAGE: MID_LEVEL

Biography

Bohemia, a rapper and music producer from California, is recognized globally as the pioneer of Punjabi rap. Emerging as a unique voice in the music industry, he introduced hardcore rap with Punjabi lyrics, a style previously unheard of. His debut album, 'Vich Pardesan De', achieved Top 10 status on BBC Radio UK, marking a significant milestone in the Desi pop music scene. Bohemia's innovative approach led to the mainstream recognition of "Punjabi rap," establishing him as a trailblazer in the genre known as 'Desi-Hip-Hop' or 'Desi-rap'.

With the release of 'Pesa nasha pyar', the first Punjabi rap album by a major label, Bohemia's impact expanded further. His work garnered international attention, with 'PNP' reaching high positions on charts like Maxim magazine's Top 10 downloads and Planet M chart India. Bohemia's collaborations extended to Bollywood, contributing to soundtracks for films like 'Chandni Chowk to China' and 'Desi Boyz', solidifying his presence in both the music and film industries. Through successful tours and chart-topping albums like 'Da rap star', Bohemia continued to influence and shape the Desi music landscape on a global scale.

Report Date: 2025-09-09

Bohemia is already in the conversation with 18-24 & 25-34 audiences in INDIA, PAKISTAN, UNITED STATES. The audience is heavily male (93%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (237,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Maruti, Emporium, Mahindra points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bohemia score 1.45% — Moderate bucket.

Brand: MarutiBrand: EmporiumBrand: Mahindra

Followers:5,532,307

Engagements:80,477

Rate:1.5%

Posts:127

Avg Likes:77,599

Avg Comments:3,079

Avg Views:412,086

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,532,307 · Engagements 80,477 · Rate 1.5% Posts 127 · Views 412,086 · Avg Likes 77,599 · Avg Comments 3,079 · Avg Views 412,086	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 36% 13-17: 4% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (36%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (67%) PAKISTAN (22%) UNITED STATES (2%) SAUDI ARABIA (2%) CANADA (1%)	Top regions: INDIA (67%), PAKISTAN (22%), UNITED STATES (2%)
Platform Engagement	Instagram: 47,974 avg likes/post · Tiktok: 237,700 avg views/post · Youtube: 174,386 avg views/post	Best reach: Tiktok 237,700 avg views; best engagement: Instagram 47,974 avg likes

Top Brand Affinities

Maruti

Score: 8.88

Emporium

Score: 6.23

Mahindra

Score: 5.85

Bajaj

Score: 5.26

G-shock

Score: 3.59

MTV

Score: 3.08

Ray-Ban

Score: 3.07

Gymshark

Score: 2.68

KTM

Score: 2.63

Beats Electronics

Score: 2.49

FashionNova

Score: 2.36

musical.ly

Score: 2.33

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Top Brand Affinities

Brand	Category	Score
Maruti		8.88
Emporium		6.23
Mahindra		5.85
Bajaj		5.26
G-shock		3.59
MTV		3.08
Ray-Ban		3.07
Gymshark		2.68
KTM		2.63
Beats Electronics		2.49
FashionNova		2.36
musical.ly		2.33
Snapseed		2.30
Travelgram		2.26
National Geographic		2.07
Puma		1.90
Levi's		1.87
Tommy Hilfiger		1.84
Jaguar		1.80
Armani		1.80
Canon		1.75
Under Armour		1.62
Gucci		1.59
Versace		1.59
KFC		1.56
Balenciaga		1.56
Suzuki		1.46
Nikon		1.38
Land Rover		1.36
Burberry		1.34
Sneakerhead		1.33
Zara		1.32
WWE		1.31
McDonald's		1.30
Louis Vuitton		1.26
H&M		1.24
Red Bull		1.23
Supreme		1.17
Adobe		1.14
Xiaomi		1.12
Hyundai		1.10
Apple		1.09
Guess		1.07
Lamborghini		1.06
Grand Theft Auto		1.05
Harley-Davidson		1.04
SoundCloud		1.02
Calvin Klein		0.97
FIFA		0.96
Samsung Group		0.96