Bohemia

Bohemia — pop artist from PK.

Bohemia, a rapper and music producer from California, is recognized globally as the pioneer of Punjabi rap. Emerging as a unique voice in the music industry,…

Influence: 53.86% Fanbase: 51.32% Trending: 55.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 11.39% • Very Strong

As of 2025-09-29

5,470,608

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 12:15:12 UTC

Genres

popdesi poppunjabi poprockrockhip-hop & rapdesi hip hophindi hip hophip-hop/rappunjabi hip hoppakistani hip hophip hopasianbhangraothersworldwide

Biography

Bohemia, a rapper and music producer from California, is recognized globally as the pioneer of Punjabi rap. Emerging as a unique voice in the music industry, he introduced hardcore rap with Punjabi lyrics, a style previously unheard of. His debut album, 'Vich Pardesan De', achieved Top 10 status on BBC Radio UK, marking a significant milestone in the Desi pop music scene. Bohemia's innovative approach led to the mainstream recognition of "Punjabi rap," establishing him as a trailblazer in the genre known as 'Desi-Hip-Hop' or 'Desi-rap'.

With the release of 'Pesa nasha pyar', the first Punjabi rap album by a major label, Bohemia's impact expanded further. His work garnered international attention, with 'PNP' reaching high positions on charts like Maxim magazine's Top 10 downloads and Planet M chart India. Bohemia's collaborations extended to Bollywood, contributing to soundtracks for films like 'Chandni Chowk to China' and 'Desi Boyz', solidifying his presence in both the music and film industries. Through successful tours and chart-topping albums like 'Da rap star', Bohemia continued to influence and shape the Desi music landscape on a global scale.

Top Brand Affinities

Report Date: 2025-09-29

Bohemia is already in the conversation with 18-24 & 25-34 audiences in INDIA, PAKISTAN, CANADA. The audience is heavily male (93%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (317,418 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mahindra, Emporium, Maruti points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bohemia score 1.21% — Moderate bucket.

Brand: MahindraBrand: EmporiumBrand: Maruti

Followers:5,470,608

Engagements:66,216

Rate:1.2%

Posts:128

Avg Likes:63,500

Avg Comments:3,173

Avg Views:555,118

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,470,608 · Engagements 66,216 · Rate 1.2% Posts 128 · Views 555,118 · Avg Likes 63,500 · Avg Comments 3,173 · Avg Views 555,118	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 36% 13-17: 4% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (36%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (67%) PAKISTAN (23%) CANADA (2%) UNITED STATES (2%) UNITED ARAB EMIRATES (1%)	Top regions: INDIA (67%), PAKISTAN (23%), CANADA (2%)
Platform Engagement	Instagram: 33,186 avg likes/post · Tiktok: 237,700 avg views/post · Youtube: 317,418 avg views/post	Best reach: Youtube 317,418 avg views; best engagement: Instagram 33,186 avg likes

Top Brand Affinities

Mahindra

Score: 11.39

Emporium

Score: 7.65

Maruti

Score: 7.24

G-shock

Score: 7.13

PlayerUnknown's Battlegrounds

Score: 6.23

Superdry

Score: 5.55

Bajaj

Score: 5.30

Beats Electronics

Score: 3.20

Ray-Ban

Score: 3.18

Levi's

Score: 2.78

Gymshark

Score: 2.53

KTM

Score: 2.53

Brand	Category	Score
Mahindra		11.39
Emporium		7.65
Maruti		7.24
G-shock		7.13
PlayerUnknown's Battlegrounds		6.23
Superdry		5.55
Bajaj		5.30
Beats Electronics		3.20
Ray-Ban		3.18
Levi's		2.78
Gymshark		2.53
KTM		2.53
musical.ly		2.45
Travelgram		2.38
MTV		2.29
Jaguar		2.07
Snapseed		2.06
Lacoste		2.00
Hyundai		1.99
Rolex		1.97
Puma		1.94
Grand Theft Auto		1.92
Tommy Hilfiger		1.83
WWE		1.80
KFC		1.78
Versace		1.78
Zara		1.75
Nikon		1.66
Reebok		1.65
Supreme		1.64
FashionNova		1.57
Balenciaga		1.56
Gucci		1.52
Ducati		1.52
Canon		1.49
Harley-Davidson		1.37
National Geographic		1.36
Land Rover		1.35
Sneakerhead		1.34
SoundCloud		1.31
Yamaha		1.31
McDonald's		1.30
Apple		1.28
UFC		1.22
Louis Vuitton		1.21
Suzuki		1.20
Huda Beauty		1.15
Calvin Klein		1.14
Xiaomi		1.11
Toyota		1.05