Boef

Boef — hip-hop & rap artist from NL.

Boef is a prominent figure in the Dutch rap scene, gaining recognition after his Zonamo session in 2015 and the release of his debut EP 'Gewoon Boef' in…

Influence: 55.06% Fanbase: 44.05% Trending: 60.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 48.73% • Very Strong

As of 2025-09-29

2,472,109

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 10:02:45 UTC

Genres

hip-hop & raphip-hop/rapdutch hip hopcontemporary hip hophip hop

Biography

Boef is a prominent figure in the Dutch rap scene, gaining recognition after his Zonamo session in 2015 and the release of his debut EP 'Gewoon Boef' in February 2016. He has since amassed a significant following on his YouTube channel, with 450,000 subscribers and consistently high view counts per vlog.

Following the success of his debut EP, Boef released his first album 'Slaaptekort' in March 2017, which achieved platinum status and garnered over a hundred million streams, propelling him to the #28 spot on the global streaming charts during the album's release weekend. Boef continued his success with multiple platinum-selling singles and the music video for his track 'Habiba' becoming the most-watched Dutch music video with 40 million views. His future endeavors in the music industry are highly anticipated as he continues to make waves with his musical talent.

Top Brand Affinities

Report Date: 2025-09-29

Boef cuts through with 18-24 & 25-34 audiences and consistency across NETHERLANDS, BELGIUM, SPAIN. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,211,124 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Efteling, Hunkemoller, Albert Heijn, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boef score 7.03% — Very Strong bucket.

Brand: EftelingBrand: HunkemollerBrand: Albert Heijn

Followers:2,472,109

Engagements:173,893

Rate:7.0%

Posts:111

Avg Likes:173,241

Avg Comments:2,172

Avg Views:2,211,124

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,472,109 · Engagements 173,893 · Rate 7.0% Posts 111 · Views 2,211,124 · Avg Likes 173,241 · Avg Comments 2,172 · Avg Views 2,211,124	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 26% 13-17: 11% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (26%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	NETHERLANDS (61%) BELGIUM (19%) SPAIN (4%) UNITED STATES (4%) MOROCCO (2%)	Top regions: NETHERLANDS (61%), BELGIUM (19%), SPAIN (4%)
Platform Engagement	Instagram: 154,997 avg likes/post · Youtube: 2,211,124 avg views/post	Best reach: Youtube 2,211,124 avg views; best engagement: Instagram 154,997 avg likes

Top Brand Affinities

Efteling

Score: 48.73

Hunkemoller

Score: 41.29

Albert Heijn

Score: 31.16

MOCO Museum

Score: 25.65

Amstel

Score: 15.24

Dsquared

Score: 14.19

Nakd

Score: 12.58

KLM

Score: 10.17

Zalando

Score: 9.98

Grey Goose

Score: 8.24

Stone Island

Score: 7.32

Moët & Chandon

Score: 7.03

Brand	Category	Score
Efteling		48.73
Hunkemoller		41.29
Albert Heijn		31.16
MOCO Museum		25.65
Amstel		15.24
Dsquared		14.19
Nakd		12.58
KLM		10.17
Zalando		9.98
Grey Goose		8.24
Stone Island		7.32
Moët & Chandon		7.03
Foot Locker		6.87
Alexander McQueen		6.19
Pioneer		5.97
BRABUS		5.76
Tomorrowland		5.31
Bershka		4.76
Moncler		4.58
UEFA		4.44
Christian Louboutin		4.22
Fenerbahce		4.16
Tommy Hilfiger		4.04
Barber Shop Connect		3.95
BALMAIN		3.92
KENZO		3.76
Rolls-Royce		3.74
Kiko		3.60
Citroen		3.51
Stradivarius		3.41
Primark		3.35
Rolex		3.35
Gymshark		3.24
Pull&Bear		3.23
H&M		3.23
Louis Vuitton		3.17
Michael Kors		3.13
Valentino		3.09
Philips		2.83
Hermès		2.82
Dr. Martens		2.81
Gucci		2.72
Zara		2.72
Aston Martin		2.62
Dolce & Gabbana		2.60
McLaren		2.55
The North Face		2.52
Lacoste		2.51
Haima		2.50
Fendi		2.50