Bobby Shmurda Brand Affinity ranks highest True Religion at 23.75% . Very Strong. Score DMDB 66.13% | Fanbase 57.99%

Bobby Shmurda — hip-hop & rap artist from US.

Rapper Bobby Shmurda, hailing from Brooklyn, blended elements of Chicago drill music and Southern trap in his style. Influenced by his family's Southern roots,…

Bobby Shmurda

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-567a-da54-a675-a0369fe50396

Find Artist

Genres

hip-hop & rapraptraphip-hop/rapnyc rapcontemporary hip hophip hop

Influential: 66.13% Fanbase: 57.99% Trending: 70.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 23.75% • Very Strong

As of 2025-09-09

8,652,071

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.13% | Fanbase 57.99% | Trending 70.21% | CAREER STAGE: MAINSTREAM

Biography

Rapper Bobby Shmurda, hailing from Brooklyn, blended elements of Chicago drill music and Southern trap in his style. Influenced by his family's Southern roots, he incorporated a mix of East Coast and Dirty South sounds when he joined the Brooklyn crew GS9. In 2014, he gained widespread attention with the solo track "Hot Nigga" and its accompanying viral video featuring the GS9 crew and the popular Shmoney Dance. The track's success led to a record deal with Columbia and the release of the mixtape "Shmoney Shmurda" by GS9.

Bobby Shmurda's rise to fame was propelled by his unique fusion of regional hip-hop styles and the viral success of "Hot Nigga" and the Shmoney Dance. His talent caught the attention of industry heavyweights like Jeezy, Beyoncé, and Jay-Z, who all showed support for his music. By the end of 2014, Shmurda had solidified his place in the rap scene with a record deal and mixtape release, further establishing his presence in the music industry.

Report Date: 2025-09-09

Bobby Shmurda keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 317,750 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with True Religion, Bellator MMA, Spinrilla supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bobby Shmurda score 0.17% — Low bucket.

Brand: True ReligionBrand: Bellator MMABrand: Spinrilla

Followers:8,652,071

Engagements:15,031

Rate:0.2%

Posts:796

Avg Likes:13,957

Avg Comments:248

Avg Views:380,395

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,652,071 · Engagements 15,031 · Rate 0.2% Posts 796 · Views 380,395 · Avg Likes 13,957 · Avg Comments 248 · Avg Views 380,395	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (39%) BRAZIL (8%) UNITED KINGDOM (3%) POLAND (3%) FRANCE (3%)	Top regions: UNITED STATES (39%), BRAZIL (8%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 6,143 avg likes/post · Tiktok: 317,750 avg views/post · Youtube: 62,645 avg views/post	Best reach: Tiktok 317,750 avg views; best engagement: Instagram 6,143 avg likes

Top Brand Affinities

True Religion

Score: 23.75

Bellator MMA

Score: 23.56

Spinrilla

Score: 22.17

Palm Angels

Score: 14.64

Barstool Sports

Score: 11.52

Amazon Music

Score: 8.19

iHeartRadio Music Awards

Score: 8.00

Hennessy

Score: 7.82

Stone Island

Score: 6.80

Foot Locker

Score: 6.77

Alexander McQueen

Score: 6.70

Maybach

Score: 6.66

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Top Brand Affinities

Brand	Category	Score
True Religion		23.75
Bellator MMA		23.56
Spinrilla		22.17
Palm Angels		14.64
Barstool Sports		11.52
Amazon Music		8.19
iHeartRadio Music Awards		8.00
Hennessy		7.82
Stone Island		6.80
Foot Locker		6.77
Alexander McQueen		6.70
Maybach		6.66
SoundCloud		6.04
Kappa		5.72
CNN		5.72
Champion		5.52
Supreme		4.97
FashionNova		4.44
Moncler		4.16
Kodak		4.15
Barber Shop Connect		4.02
Los Angeles Lakers		4.01
Timberland		3.89
Acura		3.87
Sneakerhead		3.86
BALMAIN		3.77
Balenciaga		3.74
Polo Ralph Lauren		3.60
Versace		3.56
ESPN		3.51
Ferragamo		3.45
NBC		3.44
NHL		3.37
NBA		3.22
Stüssy		3.15
Beats Electronics		3.02
Monster Beverage		2.89
Dolce & Gabbana		2.77
Chrysler		2.60
MTV		2.56
Bugatti		2.55
NFL		2.51
Nickelodeon		2.50
Carhartt		2.44
Spotify Music		2.41
Fendi		2.39
Gucci		2.31
Louis Vuitton		2.24
Jaguar		2.24
Rolls-Royce		2.20